Six months after graduation, how did I quickly switch to new media?

Estimated reading time: 9 minutes

Recently, many people added me to WeChat, and then said that they would switch to new media at the end of the year. Can you worship a master?

Talk too much, talk too much.

It is also possible that I mentioned in my last article that I helped several small partners successfully change careers on 20 17, so they also want to try new media to change careers?

So I wrote this article and gave it to those friends who want to change careers. Personal experience is limited, for reference only.

1

What kind of person will choose to change careers?

First of all, under what circumstances will ordinary people choose to change careers? I think it is basically divided into the following three points:

I was not interested in my major when I was studying, but changed careers after graduation.

I was very interested in my major when I was studying, but I lost interest after working for 2 years.

This major has no development prospects, or I find that I am not good at it, so I choose to change careers.

What kind of situation do you want to change careers?

About whether to change careers? How long does it take to change jobs? Is it suitable for changing careers?

My point of view is clear. If you have worked hard in this industry, but you still haven't made achievements, please try your favorite industry as soon as possible and try and make mistakes quickly. Don't waste too much youth in areas that you are not good at and don't love.

2

What kind of person is suitable for surgery?

There are many people who want to do business and try new media industry, so do you really know this industry before choosing? Does it suit you?

1. What is the operation?

Regarding the operation, I think it will be the next generation driving role of the Internet. How do you say this?

The first stage of the Internet is a technology-driven era, and a company can win in the market only if it has core technologies. Therefore, success was once a very popular occupation with a relatively high monthly salary.

The second stage of the Internet is the product-driven era. I still clearly remember that my original position was to do operations first, then to make products, first to access the Internet through operations, and then to become a product manager.

In the second stage of the Internet, product manager is a very popular position, known as "the person closest to CEO". Many CEOs start as product managers and work their way up to CEO.

The responsibility of the product manager is to study the needs of users and make products with better experience. When the technology of the Internet is becoming more and more mature, companies are fighting for whose product experience is better. The same is true for users. There are many products of the same type on the market, so you will always choose a product that you think has a good experience.

If you have knowledge management needs, do you choose Impression Notes, Netease Cloud Notes, Wei Zhi Notes or Onenote? Then everyone has a standard to judge. Which user experience do you think is better? Which one would you choose?

The third stage of the Internet is the era of operation-driven. The competitive advantage of companies lies not in products, because products are highly homogeneous and many functions are similar, so the competitive advantage between companies lies in operation.

For example, there have been many live answering platforms recently, such as the summit meeting, Cheese Superman, Million Heroes and so on. Their routines and gameplay are exactly the same, and their products have similar functions. Then the final winner is likely to win by draining, transforming, retaining and realizing the operation mode.

Just like enjoying bicycles in 2065438+07 * *, a lot of bicycles were produced in a year, and few survived in the end. * * * The mode of enjoying cycling is similar. Although there are many factors that ultimately win, the "operation" factor also accounts for a large proportion.

The bedding is too long, embarrassing ~

In short, what I think of as "operation" is to establish contact with users through certain means and urge users to use products and realize them.

No matter how good the product is, it has no value in place. If it is not used by users through operation, then gold will not shine.

So do you realize the importance of operation? If you hear from hearsay that "operation is a handyman", then it is very likely that your company is also a handyman in the market.

2. What skills are needed for operation?

After working in new media for two years, I think there are several skills that are very important. You can refer to it before changing careers.

content marketing

Operating activities

User operation

Product operation

Visual aesthetics

Data analysis ability

Information retrieval ability

other

The above explanation is a bit too official. What is the explanation that everyone can understand?

(1) Write, write, write

First, you have to be able to write. Love writing is the standard of an operator. It doesn't matter which style you write. The important thing is that you can write, you can write, you can write a lot of content.

Of course, the content is not limited to the articles on WeChat official account, but also includes the content of Weibo friends circle. We should write an activity plan for the boss, or summarize an analysis report after reading the information, and so on.

There are really too many places that we need to write in the operation, so this skill is a bit important.

(2) Cities can play.

Doing business also requires you to be a person who can play, play and play. Whether it is activity operation, user operation or community operation, it is important to have a relationship with users, and fancy gameplay can always attract users to participate.

(3) Curiosity and sensitivity

You always have a strong curiosity about new things that appear in the market. Try it for the first time, such as the moment when WeChat "Jump" just appeared. Did you update WeChat and start playing for the first time?

Doing business also needs to be sensitive to hot spots. I also classify it as curiosity. When hot spots appear, your strong sensitivity will find them at the first time. Curiosity drives you to dig deep into hot spots instead of eating melons.

(4) Learning ability

Doing operations is nothing more than getting the platform and getting the users. To get the rules and gameplay of the platform, you need to have the ability to study deeply, dig deeply and consider every detail clearly.

When dealing with users, we need to think deeply and investigate the real needs and experiences of users. You can learn and consult others about specific methodology, but you must have the awareness of learning.

Give me another chestnut. Is it that Weibo, which has been used for five or six years, can't do many functions now? If you want to operate, you must study every new function and game. It's super exciting to see new features in Weibo.

Have you used your impression notes for a year, but you still just keep a diary as a notebook? In fact, we can dig deeper, such as how to build a notebook group, how to build a notebook system, and how to realize GTD, pomodoro technique and todo list with evernote.

These are all soft skills, you can refer to them before changing careers.

Some people will say, do you need to learn skills such as PS, PPT, video editing and H5 production before changing careers? These seem to be skills needed for operation, right?

The above skills I call hard skills.

My attitude is: mastering these hard skills will be the icing on the cake. If you can't do it now, put the priority of learning back, or even don't have to learn.

Then I will give you a chestnut. The article you wrote is not 10W+. Is it because you can't type or the content is not enough to impress others? Obviously it has nothing to do with typing, but the content has not caused the buzz of readers.

H5 didn't catch on, not because the technology of making H5 didn't pass, but because your core content didn't attract others.

It doesn't matter if you don't understand PS There are no artists and designers in any company now, so why not leave what you are good at to professionals?

It's not that the above skills are unimportant, but that you have more important things to do before changing careers.

three

What preparations do you need to make before changing careers?

Generally speaking, I don't recommend that a person quit his job and change careers before he is ready, but do his homework in his spare time and then change careers naturally.

1, do not hesitate to open a personal official WeChat account.

Someone once retorted that you should not open an official WeChat account in order to open an official WeChat account. I laughed at that time. It is precisely because you have not opened the official account of WeChat that you can't write an article or arrange an article. You still don't know the function settings of the official WeChat account background, and you still don't know how an excellent title party is tempered. You haven't realized how much it costs to write an article.

In short, you lost a lot of exercise opportunities because you didn't open the official WeChat account. What's more, no company now has an official WeChat account, and it basically operates around the official WeChat account.

Before switching to the interview, practice on your official WeChat account. During the interview, your official WeChat account is the most powerful work.

As long as the interviewer opens your official WeChat account, he can basically know your operation level and know what kind of person you are.

On your official WeChat account, the interviewer can see your efforts, your growth, your inner world and values more intuitively.

2. Write a product analysis report for the interview company.

Know enough about the company before the interview, and the interview will definitely add a lot of points.

For the same applicant, others talked about various student union experiences, the title of excellent student cadres, good learning ability, kindness to others, good communication skills, helpfulness, and a sense of teamwork.

And what you have in your hand is a 5000-word analysis report, including the following contents.

1, market trend, industry position;

2. Competitors' corporate vision, product positioning and development strategy;

3. Target users;

4. Market data;

5. Core functions;

6. Interaction design;

7. Advantages and disadvantages of the product;

8. Operation and promotion strategies;

9. Summary &; Let's leave now.

Who is likely to be admitted? Don't you have an X in your heart?

In the process of writing this report, you not only learned about the development of the whole industry and products, but also learned a lot of operational methodology.

It is difficult for you to apply successfully! Because you are already ahead of 95% of job seekers.

Find an old driver to take you on the road

If you are in a hurry to change careers, I don't recommend you to take all kinds of big coffee courses. First, their courses are basically a special topic, such as copywriting course and activity operation course, which are deep in content and may not be suitable for a business change. Second, teachers generally have no experience in changing careers, especially those with large cross-border operations, such as engineering male's cross-border operations like mine.

In fact, what you need is an old driver who can teach you by hand and take you step by step.

No matter how much experience you have seen, it belongs to others. Only by mastering the methodology, then acting immediately and forming your own operating system can you successfully change careers and get a high salary. All industries and jobs are similar.