Etc became a joke.

The reason is actually very simple. ETC credit card can not only help customers "save money" but also "make money" for banks, and also avoid the problem of insufficient balance of ETC savings card! Of course, banks prefer to recommend ETC credit cards rather than savings cards!

1 ETC card+savings card

Advantages: high-speed traffic, no need to stop, real-time deduction, convenient and fast. You can enjoy a 15% discount on tolls.

Disadvantages: The direct debit mode is adopted, and sufficient balance must be guaranteed in the savings card.

2.ETC card+credit card

Advantages: high-speed traffic can be "paid first", credit cards can be overdrawn, and the balance is almost not lacking!

Disadvantages: every toll is a credit card debt, which needs to be returned in full and on time, otherwise it will be overdue, resulting in high interest and even affecting personal credit!

Compared with ETC savings card, ETC credit card involves more functions and users use it more frequently, which may create more benefits for banks!

This is a multi-faceted, long-term and stable "tool" for making money, and banks have no reason not to strongly recommend it!

This is simple:

ETC is the traffic portal for mid-to high-end customers;

The person who needs to install ETC is the owner. Judging from the current data, the average assets of car owners' families are higher than the average assets of the whole society, because the average selling price of vehicles in China is about 1.5-0.2 million yuan. Many families can take out this deposit at one time, but those who have this deposit may not necessarily buy a car.

Because a car is a consumable, it is an irrational behavior to buy a car if it can't bring practical convenience and profit expectation at work. Of course, it is not excluded that many factory employees buy cars for work, but the place where they live is very close to the factory, which is the most irrational consumption. But rational consumption still dominates.

Therefore, people who have the ability to buy and maintain cars are generally middle and high-end people, at least a large part of them are above the middle class. The opening of ETC connects these car owners with banks, and they need to open accounts in banks. At this point, the bank has three potential profit opportunities:

1 stored value card return

At present, many ETCs are carried out in the form of stored value cards, but the stored value cards will be gradually eliminated in the future, which means that the money originally flowing into the account of the charging company will flow back to the financial system, and every financial unit may benefit.

2 customer transfer

Due to the frequent consumption of ETC, car owners need to transfer some funds to their bank or payment system accounts. Due to the increased frequency of use, customers may be prompted to transfer more funds to banks or payment institutions. With customers, a whole set of other businesses will revolve around the owners. Those institutions that don't take measures may passively lead to the loss of customers, so they have to start fighting.

3 data

Travel data can help the financial system to build a credit system and ensure the effectiveness of the risk control system.

Previously, the "Notice on Vigorously Promoting the Development and Application of Expressway ETC" issued by the Ministry of Transport proposed to fully implement the free installation of ETC vehicle-mounted equipment and increase installation service outlets. According to the plan, by the end of 20 19, the ETC installation rate will reach over 80%, and the ETC utilization rate of vehicles passing through the expressway will reach over 90%, and the expressway will basically realize fast toll collection without stopping. According to the statistics of the Municipal Transportation Commission, Beijing needs to add 1, 2 1, 000 ETC users before the end of the year. ETC card issuers will connect with banks and other institutions, as well as gas stations, 4S shops, auto repair shops, parking lots and other vehicle concentration places to provide one-stop full-process installation services nearby. At the same time, give full play to Internet channel resources, support customers to choose products and services independently, register and install independently, and encourage publishers and cooperative institutions to open various forms of online distribution channels such as websites and apps to provide customers with convenient services.

In order to attract users, banks have also launched various preferential activities by promoting ETC. Not only the card issuing and equipment installation fees are free, but also the high-speed toll is 15% off. Some banks even offer various gift packages, such as 100 yuan toll free delivery, 50 yuan reduction for refueling, one yuan car wash, free driving, double points and so on. Some banks also support online applications. Users only need to submit relevant information on the bank app. After the approval, the bank will mail the equipment and card, and the user can activate the normal use of the equipment.

1. Savings card requires a deposit, which will affect the use.

If you use a debit card to handle ETC, you need to freeze the account balance of 500 yuan as a deposit. This deposit is used to prevent users from owing money after ETC overdraft, and the credit card itself has overdraft function and does not need to be frozen. In addition, there are no other handling fees.

Credit card is profitable for banks.

Credit cards are still needed. After all, banks generate profits and credit cards also contribute.

Recently, the Ministry of Communications issued the "Implementation Plan for Accelerating the Application Service of Electronic Toll Collection on Freeways" (hereinafter referred to as the "Implementation Plan"), proposing to vigorously promote the installation and application of ETC.

Suddenly, why does the Ministry of Communications want to promote ETC? This begins with the promise of the 20 19 government work report, which clearly puts forward that "the provincial toll stations of national highways will be basically cancelled within two years to realize fast non-stop charging, reduce congestion and facilitate the masses", which means that in 2020, the provincial toll stations of national highways will be cancelled to realize convenient non-stop charging.

According to statistics, the total number of high-speed ETC vehicles installed in China is 78.56 million, accounting for 33% of the national total. It took ten years to reach this figure. According to the plan, convenient non-stop charging will be fully realized in 2020, which means that the ETC penetration rate will be greatly improved in the short term.

The next year and a half will be the golden window period of ETC, and it will also be the last chance in stages. No wonder banks and payment institutions are gearing up.

Relying on the advantages of outlets, national banks carry out ETC special expansion activities in the industry and increase the assessment and incentives for employees in the industry; On the user side, the charging items are free, the process is reduced, and ETC is convenient to handle.

A man can take a horse to the river, but he can't make it drink water. The bank is hot and users may not buy it. Compared with the bank's ETC scheme, the payment giant has also given a convenient scheme of charging without stopping.

As early as 20 16, it was reported that high-speed toll stations supported scanning code payment, which solved the problem of cash change of high-speed tolls. However, scanning code payment is inseparable from the manual charging window, and compared with ETC, the experience is still inferior, so the popularity and acceptance are not high.

To 20 18, AliPay

In Henan Expressway, ITC license plate payment was piloted, and the license plate number was bound to Alipay account, and the license plate number became a payment code. Compared with ETC which needs to install special equipment, it is much more convenient. However, the opening of non-inductive payment is simple, but in practice, there are problems such as equipment upgrade and license plate number recognition accuracy, which is still a long way from popularization.

In contrast, ETC mode is still the most mature solution at present. Banks cooperate with ETC card issuers to bind ETC cards with bank cards. In addition to the inconvenience of initial installation, the subsequent use is very convenient, and the cost is directly deducted from the bound bank card, which is worry-free.

Why don't payment institutions adopt this strategy? With the mature model of ETC, why rebuild the wheels? Previously, there were mainly obstacles in the binding between ETC card and payment account. With the "Implementation Plan" clearly stating that "ETC is allowed to bind existing bank accounts and payment accounts", it is just around the corner for payment giants to join ETC.

Banks and payment institutions seize the ETC payment scene, which is actually to seize the high-viscosity contact entrance of car owners as a bridge to infiltrate and promote other financial products, so as to fully tap the user value.

Compared with banks, payment institutions dare to subsidize, are good at operation, have a large user base and are highly sticky. Payment institutions entering the market can quickly promote the popularization of ETC and make a big market cake; It will also rapidly escalate niche markets such as ETC into giant disputes, which will bring greater competitive pressure to banks, especially regional small and medium-sized banks. Some small banks may withdraw from the market, and more banks may choose to join hands with payment giants for joint marketing and share the market cake together.

As the scene of high-speed payment is broken, mobile payment will go to the next city. Car owners are becoming more and more convenient.

"Run ETC to find ICBC, and the new customer will pay 100 yuan, MINUS 50 yuan." "ABC's ETC one-stop service, online application, and other OBU equipment are delivered to the door, and the high-speed toll is at least 10% off." "China Merchants Bank's ETC online reservation can be lucky, and 100% wins the prize." These days, many people's mobile phone text messages and friends circle have been screened by the word ETC.

Recently, major banks have promoted ETC online and offline, and Alipay and WeChat Pay have also participated in the competition for ETC customers.