Why did Phoenix TV, which used to have good ratings, lose its status in the minds of viewers now?

Not just Phoenix TV, many TV stations are no longer as important in the hearts of viewers as they used to be, and many viewers even don’t like to watch them.

Perhaps the quality of these programs is not as good as in the past, and it is no longer what the audience once pursued. Or perhaps the TV program itself has encountered the impact of the Internet in recent years. Competition between radio stations is so great that ratings without special features will naturally drop significantly. The lack of the unique perspective of the past was the basis for Phoenix TV's "recession"

Viewers who like to read news and commentaries must have felt how brilliant Phoenix TV was in the past. Indeed, Phoenix TV at that time was a well-known domestic brand, the best domestic media and television, and its ratings were among the best among similar programs.

It is such a well-known brand program. Today, many years later, both the audience's reputation and its own ratings have declined very quickly. Presumably the main reason is that the show itself didn't last until the end.

As an international news program, what viewers want is its authenticity and the host’s unique insights.

For many years, Phoenix TV has given viewers the feeling that both people are missing. Whether it is the most authentic news that the audience wants, or the host's explanation, it seems to be a bit the same, not much different from other news programs.

Think about it, when viewers watch news programs, of course they want to see the most authentic, comprehensive, and cutting-edge information. If you can't do all this, you might as well watch CCTV. In addition, when watching a program, which host will host it also plays a key role.

Many netizens said that they have never watched Phoenix TV since "The Sonorous Threesome" disappeared. Although this is a bit emotional, it may be the most realistic thoughts of the audience.

"The Sonorous Threesome" is a well-known interview program produced by Phoenix Satellite TV, and it is also an old program. Hosted by Tao, everyone on the show expressed their views on popular news events and social hot topics. This kind of program is considered gossip in the eyes of ordinary people. It can also be said that "there are so many things in the world that only pay for a joke."

At that time, the ratings of "The Sonorous Threesome" were too high. In addition, gold medal host Wen Dutao sat in the town and everyone expressed their opinions, which was really interesting. Only this document, once known as "China's most valuable TV program in the past fifteen years", was discontinued in 2017, reportedly to adjust the company's programming.

The program did not continue its previous characteristics, so Phoenix TV's status in the minds of viewers gradually declined. Affected by the Internet, many TV programs are not optimistic

In recent years, with the rapid development of the Internet, the number of people watching TV programs has indeed decreased, and many TV stations are worried about declining ratings.

Indeed, now whether watching news, TV series or variety shows, most viewers prefer to watch on mobile phones. The consumption of TV stations has dropped significantly. This is the trend of the times.

In this case, the competition between TV stations is becoming more and more fierce, and the audience's requirements for TV programs are also getting higher and higher. Whichever program is more refined and distinctive in production and hosting, then we will be able to win. On the contrary, if they are the same, they will be gradually eliminated.

In other words, a TV program not only needs the characteristics of the program itself, but also the talent of the host. Many TV viewers are vying for the host. If you have a good host, the show will certainly add a lot of appeal.

There is also Phoenix TV, but the host seems to have not followed up. Generally speaking, it will gradually become "local TV", and even local TV will not be as well-known as local TV.

This is why Phoenix TV's status in the minds of viewers has dropped significantly over the years. Without the characteristics of the past, without the gold medal host, the program has become very ordinary from the famous brand it once was. This gap is quite emotional.