In three years, from 0 to 1000 billion, how did you catch up with Taobao and Pinduoduo in JD.COM? COM？

In the era after the rise of Alibaba and JD.COM, almost everyone thinks that the dividend of e-commerce is coming to an end, and many people are ready to watch the competition between these two big countries. But at this time, Pinduoduo rose overnight, breaking the pattern that two powerful companies * * * enjoyed the e-commerce world exclusively. In the fiery e-commerce world, how can an excellent fighter Pinduoduo sing all the way and get online easily in just two years? How can he be calm in the face of the flood of false news on the Internet?

We all know that the benchmark of JD.COM is Amazon, and we all learn from Amazon in terms of logistics, financial operation and membership. However, Pinduo has its own unique style. Unable to find a benchmark, Pinduoduo coined many new words, such as "social e-commerce" and "asking for goods". Pinduoduo has also been praised by millions of people, but behind this aura, it is endless criticism of its fake and shoddy products. At that time, when Pinduoduo was listed in the United States, there was a joke circulating on the Internet. The following brands hope that "Pinxi" will succeed in American IPO: Xiaomi New Product, Panasonic New Product, Laoyema, Yue Li Yue, Leibi, Kangshuaifu, Nutrition Straight Line, Wang Hao Cowboy, Taibai Rabbit, Chipichen, Corey Cola, Green Cut Glue, Bixiang Drink, Abida and Adios Clothing. But even in such two poles of public opinion, Pinduoduo still went his own way.

It is a skill to catch up with "WeChat Bonus" and "Wealth" and master "WeChat Bonus". Before doing this project, Huang Zheng was used to giving it a try. He has been looking for opportunities and waiting in the process of hard work. After the advent of microecology, he thought for more than a year. One of the more effective ways is to exchange a penny for 654.38 billion fans. Pinduoduo was an early user of collecting wool. It is no exaggeration to say that in 20 16, the craziest thing in Pinduoduo was to raise 1 100 million WeChat fans at the price of 0. 1 fan.

The starting point of community thinking is to make users become your fans, which means that enterprises should put their own perspectives on users. Instead of selling the product to 65,438+100000 people, it is better to sell it to one person, turn him into iron powder, then pull 65,438+1000000 people to buy it, and then divide it infinitely. Because there are fans and even partners, so far, it is possible to increase traffic and achieve growth by fission. Therefore, enterprises need to become user-centered communities and partners, which we call super-partner mode. Pinduoduo is a super partner, and the most successful one is an endorsement partner. The logic behind it is to become a user-centered user community. Because everyone has a strong social relationship, Pinduo can easily invite friends to join this group. If the demand for products is high enough, suppliers are willing to sell at a lower price because the sales volume is too large. This is how Pingdu lets him eat his own cake as soon as he enters the capital market.