What does drainage promotion mean? From media learning to new media sources.

A way to make money: headline advertising

The profit mode of most self-media people is also the simplest profit mode-headline traffic master. That is, headline advertising revenue, I believe this is the most familiar one.

Then a friend wanted to ask, who gave this money?

This is an advertisement that advertisers spend money on today's headlines. Today's headlines show advertisements through articles, and then give us some advertising fees from the media.

In addition to the advertisements of articles, from the media platforms such as subsidy income and places where there are videos in today's headlines, short videos are a major outlet in the media era, and their communication effect is far better than articles. Today's headlines saw this trend, so in 17, we invested 10 billion to support short videos and upload them to the headlines. Once someone watches our videos, they will give us some subsidies.

Most people make money in headlines through articles or videos. The original headline number is well-made, and the reading volume of 10,000 is about 24 yuan. Some original video reading costs 1 10,000 yuan, a 3-minute video income is 2,400 yuan, and the platform also has 1 10,000 yuan reward and subsidy. Good title. An account earns 0.2 million/200 thousand a month 17 In the second half of the year, the handling is basically impossible. At the end of June, Baijia was awarded a large-scale title. Directly led to the closure of the studio just opened by a large number of media people. One month's income is gone and the account is closed.

Method 2 of making money: self-operated advertising.

Anyone who knows the internet knows what self-operated advertising is. For example, you can write an article and then put your own advertisement under it. This is called self-operated advertisement. Because of the low opening conditions of self-operated advertising, many novices are doing self-operated advertising. As for the effect, I can only say that it is actually a technical job.

Method 3 of making money: powder absorption

From media people, when WeChat business is transformed into media, and many company operators, the most common way to expand the market and find customers is to suck powder.

Now the major media platforms are very close to their peak, with huge traffic, with headline users and active users around 500 million. These self-media platforms are all fragrant in everyone's hands. However, discerning self-media people know that this is definitely not our only battlefield, and we must find ways to precipitate fans on these platforms.

The above three points are commonly used by most media people. There are two kinds, you may not know, you may know, but you haven't really done it.

Method 4 of making money: selling numbers.

This method is the fastest and most direct, and many people play it more.

People from the media were doing this before May and June last year. At that time, the account value was high, and the number of a new advertisement could be easily sold to more than 1500.

Now there are still people selling numbers occasionally, but the quantity is small and the price is high. According to the account weight, an account that rewards 10,000 can sell tens of thousands. An account with goods can sell at least 2000 yuan.

Method 5 of making money: receiving ground advertisements.

Ground advertising is similar to self-operated advertising and belongs to a higher level.

Recently, I chatted with a person from the media. He told me that he took over a business to help people do headline promotion, especially in the tourism industry. Merchants require to add contact information at the end of the article when publishing the headlines. If you read a lot, it will be ok.

The advertising company that merchants have been looking for before runs their business, and the customers brought by the advertising company can only be described in two words: "Hehe". Therefore, as long as he makes considerable data every month, he can get the advertising fee of 1 10,000 yuan in one month, and increase the advertising fee if he studies high.

For him, this is a very good deal. It only takes half an hour every day to increase the income by 6.5438+0 million yuan.

The present situation of self-media

Since 20 16, self-media has been known and used by more and more people in China, and it has also witnessed the blowout of self-media. According to incomplete statistics, there are more than one million self-media who have earned the first bucket of gold on the Internet.

For most people, today's headlines, Baidu, Youku, Tencent and other platforms. It is nothing more than a tool to brush news, watch videos and learn about celebrity gossip and interesting things, but for media people, this is an opportunity to make money!