Use an example to illustrate the importance of creation.

The common goal of Haier and CQC is to create China people's own world-famous brands. Through more than 20 years of efforts and independent innovation, Haier and CQC are rapidly growing into an international brand.

Haier company was founded in 1984, and has experienced four strategic development stages today. The first strategic stage is the strategic stage of brand development, from 1984-199 1 year. During this period, the whole of China was in a period of material shortage, when Haier established the idea of brand strategy. The most famous story is the case of smashing the refrigerator. Haier smashed 76 defective refrigerators found in the production process, smashed everyone's zero-defect quality consciousness, and won back the first gold medal in the refrigerator industry in China. In the meantime, we are still passively certified. Our first certification was in 1992, when it was a 50-liter refrigerator. At that time, it was UL because it was exported. It took a year and a half to get the certification of small refrigerator. In retrospect, it was a joke.

From 199 1 to 1998, Haier has developed from a refrigerator to almost all household appliances, such as air conditioners, washing machines, televisions, DVDs and so on. At this time, Haier also realized its importance in certification, so it took the initiative to carry out certification and asked certification agencies to do it, so some products could get passes without leaving the factory. At this stage, in the stage of diversified development, Haier quickly became the first in the domestic market.

At this time, another problem came. With the globalization of the whole economy, Haier's international development strategy is a three-step strategy: going out, going out and going abroad. During this period, we actively participate in certification, take the initiative to do it, and then participate in the formulation or revision of certification system standards, and actively obtain certification. For example, Haier snatched the first 3C certification from the certification center, because we wanted to do so, because we felt that certification and Haier's development were inseparable. Since 2005, we have entered the global brand strategy. In the meantime, we work with certification companies to create new demands, and certification is also for demand. We have a vice president who is now the chairman of the Independent Electoral Commission. Generally speaking, Haier has also gone through the process from passive certification to active certification, and from product certification to creating standards. In the past 20 years, CQC and Haier have developed, grown and certified together to help Haier enter the international market and create a brand, and Haier has made great progress.