How should Double Eleven drain customers for stores on Taobao?

1. Preparation before the big promotion

decorative design

Double 1 1 undertakes page design, main image watermark design and marketing poster setting.

Activity game

1. All products are 20% off.

2. Double 1 1 before ordering on the same day 10 people are free (1within 99 yuan).

3. Double 1 1 place an order on the same day, and TOP 1 person gives Aidou endorsement products.

4. Send customized desk calendars to more than 200 viewers.

5. The double 1 1 postcard will be sent to anyone who places an order that day.

Big turntable activity

1. Five celebrity endorsement products were randomly selected.

2. Star customized desk calendar

3. Anime carnival

4. Star Handbook

5. Star postcards

6. Five-yuan coupon without threshold

interest coupon

1. If it is 18, subtract 2.

Over 2.48 years old minus 5 years old.

3.88 above minus 10.

4. More than 188 minus 40

2. The rhythm of operation that needs to be done during the warm-up period

(1) For micro-Amoy, the dual-product content articles of 1 1 are sent twice, mainly by products such as star customized calendars and star posters to gather fans, and at the same time, single product links are inserted in the store to help the store introduce fan traffic and help the store boost content marketing traffic.

(2) Customer operation platform setting

For operating platform settings

1: It is necessary to build a VIP customer base, increase the stickiness of old customers in the store, and prevent customers from losing to other stores. At the same time, different VIP levels should be set for consumers who have twice or more.

2. For the high-quality consumer groups such as those who have never bought, bought and old customers, do marketing plan incentives and distribute them in the form of coupons (just like the preferential strength of stores), effectively attracting these people into Taobao and seeing our preferential news prompts them to enter the store for effective consumption.

(3) Customer reply

Automatically reply to our customer service query and double 1 1 dialogue.

3.？ Shop double 1 1 day activity time customization

0-3 o'clock direction

Before placing an order, 10 people can get it for free (within 199 yuan), and when placing an order, TOP 1 people will receive products endorsed by Aidou. After enjoying the store double 1 1 preferential price, the product can become a VIP customer of the store when the price is full in 500 yuan, and can enjoy the preferential price of membership when purchasing for the second time in the future.

1 point -7 points

According to the store's cross-store full discount coupons can be.

After 8 pm-12 pm

Just follow the same activities at 0-3 am.

The former 10 people became VIP on the hour.

4. Promotion scheme of double 1 1 through train

1: through train165438+1October 5.

It is planned to increase the 50-day limit, resulting in a steady stream of traffic (star customized desk calendar star posters are the main ones, and planned products are not supplemented by daily limit)

2: through train165438+1October 7th

The customized desk calendar plan will continue to increase the daily limit of 80 (in order to increase the exposure, improve the ranking of products, let more traffic enter the link, increase enough collections, and at the same time, the customer service will guide the ordering, so that the search ranking and sales volume of products will continue to increase)

3 3: 10/October through train 1 10 No.

Each scheme will raise the premium for the high-quality people who clinch the deal, and the keywords will not be greatly adjusted to avoid the front position (it is appropriate to customize the desk calendar and set the daily limit for posters according to the situation)

(During the period, a creative activity diagram of through train will be made for the main attack of double 1 1. )

4: the day of the through train165438+1October10-1.

Each scheme determines the increase of daily quota according to the actual transaction-to-output ratio, and always keeps the continuous flow in, giving the store more natural exposure.

5. Double 1 1 Store maintenance after the event

1: Pay more attention to areas where logistics is delayed to avoid wasting unnecessary time when buyers want to communicate.

2. For unpaid orders, remind the preferential strength or inventory problems at the same time as Want Want and SMS urging.

3. For new customers who bought in Shuang 1 1, do more customer maintenance on the customer operation platform before June 25th, including (active old customers and loyal customers) promoting secondary conversion or order purchase in Shuang 1 1. After the daily limit of through train is reduced, the crowd will have a premium.

6.？ The rhythm of the main product after the double 1 1

After the daily limit is lowered, the exposure will continue with the accurate crowd positioning of the through train.

The daily limit should not be too low, in order to pull in more traffic, and at the same time, under the guidance of customer service, let the sales of this product accumulate as soon as possible, and also to maintain and improve the level and transaction volume of the store.

7.？ The rhythm of auxiliary products after double 1 1

Increasing the number of products and increasing the full collection rate of the whole store will help to improve the weight value of the whole store and the item.

Assisting products to do magic tricks (associated marketing settings) can increase buyers' stay time in these products, increase visitors' views on the products, and let Taobao grab this product to enhance more exposure, thus maintaining the sales of these products.

(Follow Mars E-Business School for more e-commerce information)