Why are Adidas' new shoes also called yeezy? Why are they named after Nike coconuts?

Because both Nike and Adidas have yeezy series. Kanye omari west, the star who endorsed and designed yeezy shoes, signed Nike first and then Adidas, so both Nike and Adidas have yeezy.

Kanye omari west is a rapper and producer. He works hard as a producer for other top singers' records, thus gradually showing his strength in the pop music industry, forming his own style and increasing his popularity.

Yeezy supply is a brand of singer kanye as a designer and an independent brand. Yeezy cooperated with Nike in the early days (now the price is sky-high), and now she has a stable cooperation with Adidas.

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The world's first pair of coconuts, now called Air Yeezy 1, was a collaboration between Nike and Kanye in 2009, which was an instant hit when it was released that year. Three years later, in 20 12, Nike "intensified" and pushed Air Yeezy 2 to the peak of limited edition sneakers. The highest price of this pair of shoes reached 40,000.

Such a hot cooperation series made Nike earn a lot of money, but at the same time, Naoto Kan also made a request, saying that he wanted to share a piece of AJ like Joe Wang and have greater autonomy. Nike refused, of course. After all, Kanye didn't have the fame and aura at that time. So Nike regarded me as a sports brand and Jordan as an athlete, and refused Kanye's request. Grandpa Kan was very angry and the consequences were very serious.

After the expiration of the 20 14 contract, Kanye's cooperation with Nike ended completely. In 20 14, Nike launched a pair of Yeezy-Air Yeezy 2 Red October, which became the swan song of Nike Yeezy. Now this pair of shoes is the existence of "shoe king" level, which is rarely seen in the market.

Nike shut Kanye out with its arrogance, while Adi's attitude towards Kanye was completely different. They attached great importance to Kanye, gave him something that Nike didn't have, created a world-class sneaker series for him, and won him huge profits.

However, after Kanye switched to Adidas, it did not bring a brand-new Yeezy series for the first time. Until February 15, 1965, Adidas Yeezy series ushered in the first pair of shoes, Adidas Yeezy Boost 750 og "light gray".

As Adidas' first pair of Yeezy, the original Yeezy Boost 750 only sold 9,000 pairs. With such a small shipment and Kanye's own goods, Adi coconut shoes have established the status of "God shoes".

The subsequent 350 made coconut fire all over the world. Although it began to be criticized and vilified by everyone, many hipsters and stars have become "really fragrant" series!

So far, Coconut has launched seven shoe types, including Yeezy Boost 350, 750, 950, 350 v2, 500 and 700, with more than 30 color schemes, and almost every one is a best seller.