Post-90s reverse consumption concept: the poorer you are, the more you love to spend money.

The imaginary festivals in the twenties include: love anniversary, promotion anniversary and housewarming anniversary.

Get together with friends in your spacious and bright house.

In reality, the days counted every month in the twenties are: the repayment date of flowers, the repayment date of credit cards, the payment date of rent, and a lot of days when video websites and games are recharged.

For the concept of time, we can only distinguish between "immediate salary" and "just salary".

After 90, this generation of young people lived a "split" life, encouraging each other during the day and sighing in bed at night. Everyone in the circle of friends is a lifestyle blogger, busy planting grass and silently eating soil with their mobile phones closed.

Especially recently, I found a more horrible fact from myself and my friends around me. Why do we spend more money as we get poorer?

Amy describes this feeling like this: looking at the few deposits left in the bank card is like a carnival before the summer vacation.

Don't spend it at this time, but when?

"Anyway, also very poor. If you don't buy this, you will buy something else. Why go further? " After convincing herself, Amy felt more at ease about shopping.

Amy works in a public relations company near Sanlitun. She is 27 years old and graduated for four years. She has been working in this company since her internship. Her long-term projects are FMCG, fashion and finance.

For her, the longest relationship is "work".

It used to be too cold at school, but now I'm used to licking dogs in front of Party A. ..

At that time, Amy was not used to the work intensity and mode of public relations company, and even went to the leaders and customers to be unconvinced. "How can we change the established life?" And "brand exposure and transformation are not exactly the same thing" ... Amy's enthusiasm for this job gradually disappears between constantly communicating needs and constantly modifying plans every day.

At first, I worked overtime enthusiastically, and later I worked overtime behind my back.

Now, I'm completely numb to working overtime.

The company's benefit this year is very poor. Amy, an account director, thought she would be promoted directly, but she didn't expect to meet an "airborne soldier". Job-hopping is not good, and the environment is not good. I secretly submitted a few resumes, and no one cared.

In a stressful life, Amy's happiest thing is to buy it in buy buy.

Amy finally began to understand why the brand has been emphasizing to stimulate the pain points of young people in those FMCG projects she has done. Because she is, only shopping can solve her worries.

Life can't wait for a turning point, but the mall is updated every day.

Walking into the air-conditioned shopping center, my feet stepped on the smooth floor and made a crisp sound. Everyone who comes face to face is exquisitely dressed and has different styles. The models with soft lights in the window have smooth lines and a sense of extension-those "weekly new products" carefully selected and placed symbolize the speed of the world's continuous renewal.

When you take out your mobile phone and brush the thing you like, "at that moment, you will feel particularly cured."

Although the work is not smooth, the future is uncertain.

However, the new clothes she wore on her body were still blessed with a layer of courage. Looking at her beautiful self in the mirror, Amy suddenly felt that life in front of her was not so bad.

He has been my friend for many years.

The boys in 1994 look mature and steady on weekdays and work hard. The most concerned social topics are buying a house and investing. But in fact, he is a real "shopper" in private.

Once I had dinner with Ah He, he showed me his shopping cart, which was full, ranging from daily necessities electronic equipment to cat food and dog food cartoons. A person's shopping cart is just a reflection of a person's true heart.

During that time, Ah He just bought a house in his hometown and paid the mortgage every month. The pressure is not small. His parents urged him to hurry back and get married on a blind date. He doesn't want to. I don't want to be satisfied with my life just for one form of marriage. In the dead of night, I occasionally brush the photos of my peers' family and beautiful women, and I will feel envious. It is not appropriate to talk to someone and look through the address book.

I habitually open various e-commerce websites, immerse myself in another world, and spend money on things I like, which will temporarily paralyze my deep loneliness.

Later, it was discovered that Ah He was not the only one.

Many people in life are like this. They have no friends to disturb at any time, no lovers to rely on unscrupulously, and they are embarrassed to tell their parents about those tedious negative energies. Most importantly, they will feel that their loneliness will bring trouble to others.

So I'd rather not talk about it and choose spending money as a relatively convenient way to divert my attention.

Our generation seems to have grown up in a golden age of flowers, and various electronic devices and social platforms are tailored for you at any time ... too many choices mean no choice.

There is nowhere to put the spiritual corner, and finally the whereabouts are unknown.

There is a joke on the internet called "urban men and women are under great pressure, and massage tattoos can relieve stress."

There was a time when I especially liked to run to the massage parlor downstairs.

Apart from the cervical strain caused by writing in front of the computer for a long time, pressing the button can relieve it appropriately-another deep-seated reason is that I like to chat with technicians in massage shops. Only when I relax at 1 hour, do I feel that I belong to myself completely.

Although I am poor, I am still willing to exchange money for this deep peace.

This may also be why no matter how developed the Internet is, human beings still prefer to get along in real social occasions and spaces, and the essence of consumption is scene experience.

Even online shopping is constantly bringing real longing.

Every penny we spend is a beautiful expectation of modern people for their way of life.

"The poorer you are, the more you love to spend money." There may be many people who don't like this post-90 s consumption concept.

But after listening to many people's stories, I feel that we can't generalize about material things. There is nothing wrong with spending money to save money, but it is more important to let yourself constantly evolve your earning power.

Treat yourself appropriately.

The black hole of life caused by excessive consumption is hard to erase.

Because in the matter of "money", I personally am not a very positive example. Therefore, private opinions that can be shared with you can be translated into vernacular, and it is good to listen.

1, financial management is necessary, but there is no need to sacrifice all hobbies to save money;

If you have to buy something, buy something of good quality. Don't buy it if you can. You are obsessed with buying things that others think are "worthless". Remember, just be happy and keep making money.

The best way to avoid impulsive consumption is to ask yourself more, will you die if you don't buy it?

The real highlight moment of money.

It is no longer a daily date or self-satisfaction, but its real function will come into play when you meet your own life events, such as real estate, such as illness and all kinds of unpredictable accidents.

The danger of this era is that even beauty is confusing.

If you can't calm down, talk to yourself and find what you need, and just see the overwhelming creative advertisements and kol's affectedly selling goods, it is easy to fall into nothingness after a short period of happiness and fanaticism.

There are more and more bloggers in life, but fewer and fewer people can survive.

So no matter what personality, it is always right to save more money. If you really can't save money, you should also learn to leave yourself a way out.

Don't follow the trend foolishly, you will get nothing in the end.