Everbright is useless, and it needs to be developed in depth.

"Everbright is useless, it needs development", which was an advertisement in the street of Shenzhen Development Bank many years ago. This yellowish text was used by Shenzhen Development Bank (SDB) to ridicule China Everbright Bank. Later, SDB was renamed Ping An Bank, and Everbright Bank still exists.

Recently, all the hot searches on the screen are Evergrande:

Evergrande Group was besieged by the masses, because it was heard that the due wealth management products could not be redeemed, so everyone came to the company to ask for early redemption of wealth management products. Many of them are employees of Evergrande at all levels. It is said that each of Evergrande's 80,000 employees has the task of selling wealth management products, and the higher the level, the greater the task. These people are most stressed and worried now.

Personal information of Evergrande executives staying in hotels was leaked, which was called luxury. Ten years ago, I heard a friend introduce the travel plan of Evergrande Xu's boss, which is said to refer to sub-national standards. In other words, Evergrande, a real estate empire, has long been a hierarchical behemoth.

As the largest real estate developer in China, there are 778 properties developed from the northernmost Heilongjiang to the southernmost Hainan Island, which is awesome. Even the small North Sea has three famous properties.

Evergrande's four listed companies listed in Hong Kong had a market value of over one trillion at the peak. Even Evergrande, which has not built a car, is listed in Hong Kong with a market value of HK$ 700 billion, which is awesome. A few months later, only 1000 billion was left, while Evergrande only had 23 billion, down 96%, which was a frenzy.

Evergrande's crazy development in the past few decades, once a sensation, is finally coming to an end.

Evergrande has developed in China for so many years, with annual sales of more than 800 billion. It has been selected as one of the top 500 companies in the world for six consecutive years, 202 1 ranking 122. Is a trillion-dollar real estate enterprise. Where has all the money gone for so many years?

Associated with the recent shortage of funds, Shenzhen Baoneng Group, which became famous for the Battle of Wanbao, also saw the news that wealth management products could not be paid on time, which made Chaoshan tycoon Yao Zhenhua ashamed. Coherent China Sunac and Greenland Group also experienced the storm of broken capital chain.

These well-known real estate head enterprises, which used to have unlimited scenery, continued to expand in the previous way through bank leverage under the central government's policy of keeping houses and resolutely curbing housing prices, but as long as the bank turned off the tap of funds at both ends of development and sales, it would suddenly die. No matter how many top 500 players you are, whether you have been invited to the podium twice in a row, whether you have donated more than 1 1 billion to poverty-stricken areas in Bijie, Guizhou for many years in a row, whether you are a champion of football A, an Asian club or a national women's volleyball club, whether you have hired Lippi of Juventus as the national team coach and Lang Ping as the volleyball coach, all these are piled up with money. This is also the reason why Evergrande has 1.9 trillion bank loans.

What is piled up by funds will collapse as soon as the funds are withdrawn. It is really a flash in the pan.

In the recent hot discussion, many people said that the country will not ignore the difficulties of such a large well-known enterprise and will definitely help it. It's always been like this before, and it will be like this again.

I don't know if the country can make a move, but the reorganization is certain, and the withdrawal of boss Xu is also certain.

It has also been suggested that the crisis of Evergrande is the business of all of us in China, and we can't let the western countries see our jokes. With a debt of more than one trillion yuan, each of us can pay 1000 yuan to help Evergrande pay off its debts. I wonder if the person who said this is a brain hole or a brain powder, or the boss Xu himself?

Evergrande has grown from scratch, from scratch, and from the largest to the largest. In fact, it is China people's favorite way and the most appreciated way along the way. The phoenix in the ravine grows very fast, and everything comes first, such as real estate, property, mineral water, insurance and finance, making cars, making money from everything, volleyball and football.

Boss Xu loves basketball. In a basketball match between company executives and employees, Mr. Xu, who was over 60 years old, scored 33 points and became the scoring champion of the whole game, narrowly beating the employee team by one point. This became a much-told story at that time, but now it seems to be an ugly flattery contest.

It should be said that each of us has had or once had a Evergrande: big, beautiful, in charge, crowding round, bossing around, pointing out the country ... ..

The top 500 companies in the world are all state-owned enterprises in China, with two barrels of oil, several major banks and several insurance companies, including private Evergrande. Their turnover is large, but not very large. Not necessarily.

Nie said that debt is the only reason for the existence of Evergrande, because these companies are often negative assets. If the debt is gone, do these companies still have a reason to exist? Therefore, the closure of Evergrande is inevitable, and it is inevitable that the market will be eliminated.

Big does not mean strong, and strong is not necessarily big; Choose between big and strong, most people choose big rather than strong, because strong needs time and strength, and it is a slow job.

And the big ones can be fast, can be leveraged, and can meet people's psychological needs.

How to be both big and strong, or stronger than big? At this time, society needs to be knowledgeable, which is supported by culture and values.