Novice Social Media Marketing Methods and Skills

Novice social media marketing methods and skills This article will take you to understand the significance of social media marketing. And how to develop a successful social media strategy. What is social media marketing? Social media marketing is a process of building awareness of you, your products or services through various social media channels. The ultimate goal of any social media marketing activity is to increase traffic for the website, improve the popularity of products, gain more social media followers or find more customers. The popular social media networks in China are WeChat, Weibo, Zhihu and Douban. Why is social media marketing important? Social media marketing is very important because it is the fastest way to spread new products, services or news. A tweet can become a hot topic in a few minutes and spread information faster than TV or other traditional media. This is a trend-millions of people spend a lot of time on social media networks, so if you "need" them, you will know where to find them. This is a new marketing method-in the past, marketers found that many people spent time on the subway (elevator, etc.). ), so they thought of the billboards on the subway (elevator). Today, people spend more time on social media, so as a marketer, you must also start thinking like this. This is a new channel-research shows that social media is becoming a good sales channel, and more and more companies say that they get customers from social media. How do you use social media? How do novices quickly establish a suitable social media image? Novice social media marketing skills 1. Decide which social media platform to use 2. Optimize your social media data 3. Connect your website with your social media Page 4. Add social media sharing buttons to your website. Find and pay attention to the influencers in your field (big V, red man, etc.). 6. Share interesting content (text, images, videos) 7. Publish many times a day, but don't overdo it. 8. Don't forget to pay attention. 9. Obey the rules 1. As a beginner, to decide which social media platform to use, you must choose one or two social media platforms and focus on them instead of trying to work on all platforms at the same time. This is a mistake that many beginners will make. Finally, they quit without any good results. A good way to find out which platform is best for your target market is to find influential people (big V, red man, etc.). ) and analyze their success. 2. Optimize your social media profile Once you decide which social media platforms to use (at least at first), the next step is to optimize your profile on these platforms. By optimizing your profile, you can increase your chances of getting more followers. Some general rules that apply to all platforms are: use real photos to show your face-avoid using animals, places or anything unreal. If you want to have a trustworthy profile, social media is to connect people. Write a description about yourself or your company-what is your background or expertise? What are you proud of? Explain to users what information you will share-although this is not necessary, I like to read what information this particular person can provide in my profile. For example, I wrote in the profile of Zhihu: "Provide market research data, analysis and suggestions related to digital marketing". Include a link to your website (if applicable)-Include a link in Zhihu's profile. In other words, use your social media materials for seo purposes. 3. Connect your website or blog to your social media page. After preparing social media materials, the next step is to connect your website with social media pages. Each platform has a certain process to follow, and it is very important to implement it correctly. The correct correlation between the two means that search engines and social media websites know which website corresponds to which social media page. 4. Add social media sharing buttons to your website In addition to connecting your website with the corresponding business pages on social media, you also need to add social media sharing buttons to your website so that readers can easily share your content. Depending on the platform, there are many ways to do this. Generally speaking, putting buttons on the right side of the website can increase the exposure. Remember that big buttons get more clicks than small buttons. 5. Find and pay attention to the influencers in your field (big V, celebrities, etc.). So far, we have chosen the most suitable social media tool for our niche, optimized our social media profile, connected our website with social media pages, and added more interactive buttons on our pages. The next obvious thing is to find followers (fans), but the most important thing is to gradually build our followers (fans). 6. Sharing interesting content (words, pictures, videos) is the basis for the success of social media marketing activities. When we talk about publishing content, we always say "content is king", which is also true in social media. If you share interesting and useful content, you can get more reposts, more visitors will visit your website, and in some cases, you can get more customers. What is interesting content? According to my experience (and some research), this is a combination of articles/stories/pages related to your target market, but not only from your own website. Useful statistics about your target market, inspirational quotations, research cases, information and other pictures and videos related to your target market or other aspects (if you are worried about making videos, I suggest you use Baidu creative platform to make your work easier). Interesting things-no matter what your target market is, you can occasionally share a joke, an interesting image or video to make your followers smile. Don't forget that tag _ tag (#) can make your content easier to search. 7. Post it many times a day, but don't overdo it. For people who just start using social media, a common question is "How many times should I post it every day?" The answer depends on the social media platform. 8. Don't forget to pay attention to how most people focus on getting new fans, but forget to pay attention to those who have already paid attention to them. Get into the habit every day, look at people who have paid attention to you, and then decide who to pay attention to. If you don't do this often, it is likely that some people will stop paying attention to you, which is why you sometimes notice that the number of followers has decreased. 9. Obey the rules and wait patiently for social media networks to have rules. For example, Weibo has restrictions on the number of people you can pay attention to every day; Wechat also has its own rules. This means that it may take some time to build thousands of fans, so you need to be patient and don't try to get results or anything like that by breaking the rules (your account will be suspended) or spending money to "buy fans or tweets". In a word, there are two important pillars when it comes to social media. The first pillar is to participate in social media platforms that are more suitable for your goals and establish appropriate connections between your social media pages and websites. The second pillar is to follow the rules of different social media platforms and always share relevant, useful and interesting content.