Behind the crazy price reduction in the auto market: the wool pulled out by consumers is the tears of investors.

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If it weren't for serious problems in the economy or the automobile industry, the local government wouldn't spend so much money on subsidies. Discount promotion in shopping malls is always a double-edged sword, which hurts one thousand and damages eight hundred. China's car companies have now reached the moment of life and death.

After the beginning of 2023, the signs of depression in the whole industry have begun to appear. According to the automobile sales data released by China Automobile Industry Association, in 1 month, the automobile sales in the domestic market was only 6.5438+0.649 million, down by more than 30% year-on-year, and the market performance was bleak.

In fact, as early as 20 19, the sales volume of fuel vehicles fell below 20 million for the first time, and it has already begun to appear. According to the data of the Federation, the sales volume of traditional fuel vehicles decreased by 6.5438+0.02 million in 20021year, and decreased by 2.302 million in 2022. In June, 2023, the sales volume of domestic traditional fuel vehicles was 904,000, a year-on-year decrease of 732,000 and a month-on-month decrease of 365.438+0%.

In the face of development difficulties, the relevant departments are not inaction.

A piece of legislation is far from so powerful. After nearly 8 months, Hubei finally started the first shot of price reduction in the auto market. The actual action of the provincial government subsidizing Dongfeng Motor has made automobile manufacturers join the ranks of price reduction, which has no less impact on the consumer market in China than the recent bankruptcy filing of Silicon Valley Bank in the United States.

Three years after the epidemic, people's consumption concept has become more and more conservative. Based on the consumption strategy of "not taking advantage", why not lose the opportunity of bonus hunter? What's more, this time it is government wool, which is even more rare. It seems that ordinary people don't really have money, but they just dare not spend money. Everyone will insist only if they think it is cost-effective. Overnight, many consumers took out their money, and the market looked lively and jubilant. In previous years, "green and yellow are not connected" and "no three and no four" have also become the "golden nine, silver ten" and "double eleven" of the industry.

In fact, it is not difficult to understand that Hubei strongly subsidizes Dongfeng. In 2022, the general fiscal revenue of Hubei Province is between 320 billion yuan and 330 billion yuan, and the former 1 10,000 taxpayers in Hubei contributed about10.50 billion yuan in tax revenue. Among them, Dongfeng Group paid more than 50 billion yuan in taxes, ranking first. The number of taxpayers ranked second is less than 654.38+0 billion, which shows that Dongfeng Group has obvious advantages in tax contribution. In other words, as the most important financial taxpayer in Hubei Province, if even the east wind can't bear it, under the pressure of falling domestic demand and consumption, once it is shut down, laid off employees or reduced production, the entire Hubei economy will get worse and worse.

Some people think that tanker trucks, including joint venture vehicles of various brands, are in dire straits, and it is purely deserved to get through. In all the fields of durable consumer goods, the automobile is the only one whose domestic price greatly exceeds that of foreign countries. It hasn't changed for so many years, and various joint venture car companies have been earning excess profits. In recent years, the consumption power of Chinese people has been swallowed up by houses, and the blood volume of joint venture car companies has become less and less. This price reduction can only be said to be the beginning of restoring normal pricing. However, the fire at the city gate will hurt the fish in the pool, and this round of price reduction tide will inevitably lead to the collective price diving of the automobile industry in China.

People can get a glimpse of China's economy from the price reduction of a brand of Dongfeng, and the involution of China's automobile manufacturing industry is almost extreme. For the recent wave of price cuts in the auto market, many netizens ridiculed that "there is no car that cannot be sold, only the price that cannot be sold." In the face of orders, how many car companies will choose to exchange prices for quantity, and the smoke of the price war in the auto market in 2023 may be more diffuse.

A large inventory backlog has caused the government to personally help the enterprise "Du Jie". This crazy price reduction is also a true portrayal of the sports-oriented and one-size-fits-all economy in various places after the epidemic. Today, the focus of government departments has shifted from epidemic prevention to GDP growth, and "fighting for the economy" has become a revolutionary movement.

A car subsidizes 80,000 to 90,000. where is the money to come from? Did it fall from the sky? Obviously not, this is of course the taxpayer's money.

Behind the car price reduction movement, it actually reflects a recklessness. Crazy subsidies everywhere will invisibly amplify a more unreal market result, which will lead to more product backlog and enterprise losses in the long run.

Finally, tell a joke: the current dilemma of the new energy industry chain is that iron phosphate is waiting for the iron lithium factory to give the bill, the iron lithium factory is waiting for the battery factory to give the bill, the battery factory is waiting for the car factory to give the bill, and the car factory is paying for the price reduction. However, consumers are stuck in new energy stocks ... maybe as ordinary consumers, we can't care so much, can we?

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