How to plan store display design? Analysis of the three major design points of store display planning

In fact, for a store, attracting and retaining customers is their daily business goal. Attracting customers relies on eye-catching store display design and good service attitude, while retaining customers relies on eye-catching store display design and good service attitude. It is the quality of the goods and the quality of the store’s after-sales service. The store display design, service attitude and the quality of the goods can be said to be the three core points of store management. However, today we cannot fully introduce all three points, so we will continue to discuss them in detail. The following article will introduce you to the key points of store display design.

Store planning and design

First classify the goods into different areas, and then plan the store channels. The placement of the guide will directly affect the flow of people in the store. The correct placement should not affect the flow of customers. For example: place a shoe-trying bench in an appropriate place, place the center guide horizontally, vertically or diagonally, etc. It should also be noted that the channels must have a certain width. The width of the main channel of the store should be more than 2 meters, and the width of the secondary channel should be between 1.2 and 1.5 meters. The minimum channel width should not be less than 90 centimeters, that is, two Adults can pass in the same direction or in opposite directions (the average shoulder width of adults is 45 cm).

When designing store aisles, attention should also be paid to not leaving any "dead corners" for the store. "Dead corners" refer to places that are difficult for customers to reach, or places where customers must turn back to reach other storage locations. The number of times customers visit the "dead corners" is significantly less than other places, which is very detrimental to product sales. In areas with low traffic, more distinctive displays can be appropriately added to attract customers' attention as much as possible and make them curious. Or placing personnel in the auxiliary channel closest to the dead end, and guiding the passenger flow to the dead end area through personnel guidance, is also a solution.

Unit planning and design

In a supermarket, there is an interesting phenomenon: diapers and beer are sold together. But this strange move resulted in increased sales of both diapers and beer. This is not a joke, but a real case that happened in the American Wal-Mart chain supermarket, and has been talked about by merchants.

It turns out that American women often ask their husbands to buy diapers for their children after get off work, and after buying diapers, the husbands have to buy back their favorite beer, so beer and diapers are closely related. Together there will be a "win-win" situation. The emergence of this story shows that products related to the same series of products can be displayed on unit shelves, which has an unexpected effect on sales. Although diapers and beer are not the same product series, those who buy them habitually associate them together. For example, in our store, the "Sailor Series" area can be placed with accessories of the same series, etc., to promote joint sales and achieve sales as quickly as possible. Adding auxiliary materials such as POP soft decoration, etc., the purpose is to make the entire shelf story theme simple and clear, and the products reasonable and orderly.

Each unit block should have its own theme and story promotion. When displayed, the style of the goods should be unique and unique, and the display technique should be to vividly express the theme content. At the same time, conduct data analysis on sales, find out the main sales points of the store, and display series products with greater potential in such areas. When the life cycle of this series of products reaches its peak, replace it with other series of products with greater potential, so as to gradually, Drive store sales. There are many skills in unit planning methods. The key is to accumulate and summarize the display in daily life.

Color planning and design

A store is a painting. To draw this picture well, you must mix the colors of the picture and do the overall color planning of the store. An unplanned store is usually disorganized or bland, and customers are prone to visual fatigue and lack of passion when shopping. The color layout in the store should pay attention to details, but also to the overall color planning.

Successful color planning must not only be coordinated and harmonious, but also have a sense of hierarchy and rhythm. Being able to attract customers into the store and constantly create surprises in the store is a great success in store color planning, but more importantly, it is able to use color to induce customers' desire to buy.

The color planning of the store should be carried out from large to small. First, the overall color planning of the store - the color planning of the store display surface - the color planning of the single cabinets of the store. Of course, the biggest obstacle to color planning is the product structure of the store. If the overall product is If the colors are not rich and vibrant enough, the displayed goods will definitely be dull. Therefore, if you want the display of a store to be dazzling in the surroundings, you must make bold choices in the configuration of the store's goods.

In today’s article, we mainly introduce to you some key points that need to be paid attention to when designing a store. In fact, there are many key points in the design of a store that everyone needs to pay attention to. Here In this article, we mainly introduce how to do store display design planning. We introduced three design points of display planning at one time. These three points are store planning and design, unit planning and design, and unit planning and design. There is a lot of content, I hope you can read it carefully.