Sister Shanxi, who has been washing people's faces for 3 years, has opened 4, stores and earned nearly 1 billion yuan a year.

The Global Mulan Forum and the 221 China Mulan Annual Meeting were held in Beijing from April 15th to 16th.

Gree Electric Chairman Dong Mingzhu, famous director Li Shaohong, Dangdang Executive Director and Founder Yu Yu, Jiahe Yipin Chairman Liu Jingjing and more than 2 business leaders gathered together.

Some of the big coffees shared their own entrepreneurial stories, some analyzed the distribution of market dividends under the background of "her era", and some put forward problems such as how to help women improve their quality of life and start businesses.

Among them, Fan Wenhua, the strategic partner of China entrepreneur as the organizer, also invited Jia Jian to attend as the founder of Fan Wenhua brand, and told the story of his deep cultivation in the field of facial care for 33 years.

Fan Wenhua was born in a family of traditional Chinese medicine.

Growing up in a pharmacy, she has become accustomed to recognizing and grasping medicines.

even, there is a chance to carry a bamboo basket and go into the green hills to collect medicine.

Walking along the winding path, while listening to the adults explain to her the functions of flowers and plants on the road, she learned the way of adults, pulled them down and put them in the bamboo basket.

after returning home, put the flowers and plants into different laundry baskets to dry, the seal should be sealed and the powder should be ground.

Fan Wenhua has learned a lot about herbal medicines.

However, her mind is not to be a traditional Chinese medicine practitioner who can help the world like her elders.

For her, those flowers and plants are props to make her beautiful.

Sometimes, she will make herself a mosquito repellent or incense medicine bag with herbs. Sometimes, flowers and plants are used to make mud paste that dyes nails red.

it is a person's nature to love beauty. However, in the 198s, when food and clothing were not completely solved, few people showed it openly.

However, Fan Wenhua openly expressed her love and pursuit of beauty. Even the first job she got was related to beauty.

At that time, the lively departments in Taiyuan Nancheng Service Company were bath hall, photo studio, hairdressing and so on.

As a new industry, the beauty industry has not received much attention. Even if someone goes to the beauty salon, they are secretly afraid of being laughed at by others.

However, after Fan Wenhua entered the company in his early twenties, he insisted on going to the newly-opened beauty department and working as an apprentice with a beautician.

at that time, her only thought was that she should not only make herself beautiful, but also make all the women who walked into the store beautiful.

It is this interest and mission that makes Fan Wenhua work very hard, stay with Master, and it won't be long before he can take care of customers alone.

The family originally hoped that Fan Wenhua would continue to be a Chinese medicine practitioner. After all, the contacts and resources accumulated by several generations in the family can be used by her in the future.

After seeing her enthusiasm for this job, everyone supported her decision.

No one expected that this support would not only help Fan Wenhua solve many difficult problems in the future, but also help her to develop the breadth and depth of her career.

After working for several years, Fan Wenhua has been able to stand on her own two feet.

The Royal Medical Beauty Department was officially put into business after the 25-square-meter beauty department was reorganized.

With the spring breeze of reform blowing all over China, the proportion of women going out to work and socialize is increasing.

At the same time, people are paying more and more attention to their own image, and the business in Fan Wenhua's store is gradually improving.

On one occasion, Fan Wenhua's mother called and told her:

Fan Wenhua naturally dared not disobey. When nursing her neighbors, she was not only careful, but also considerate.

Later, my sister took her classmate to the shop for beauty treatment and told her, "You should do it well, this classmate is very good."

she readily agreed.

After several times, her neighbor and her sister's classmates became regular customers in her shop, saying that she was careful in nursing.

Fan Wenhua understood a truth after hearing this:

In the final analysis, those who come to do beauty treatment enjoy a service process and the effect of the service. Whether you are diligent, whether you can make customers feel at home, and whether you really care for customers, customers are like a mirror.

after Fan Wenhua figured this out, he adjusted his mentality. Sure enough, the business in the store was much better than before.

Due to the limitation of the times, most skin care products in the beauty industry at that time were only composed of massage cream and skin care moisturizer, and these products were basically enough for nursing-oriented customers.

but in this way, it is impossible to meet the needs of customers who want to eliminate acne and freckle.

However, as a descendant of a family of Chinese medicine practitioners, Fan Wenhua has a special ointment to help customers get rid of acne.

Because of its good reputation, customers occasionally come to the store and ask Fan Wenhua to help with the acne on her face.

I just didn't expect that misfortune lay on happiness, and misfortune lay on it.

In the process of treating acne, a small shop in Fan Wenhua almost suffered a crisis of closing.

That's a girl who is about to graduate from college. Because there are too many pimples on her face, she feels inferior and even has no confidence in finding a job.

I heard that beauty salons in Fan Wenhua can help acne. When the girl came to the store, she asked Fan Wenhua nervously if she could completely cure the acne on her face.

Because of his previous experience, Fan Wenhua confidently guaranteed that the medicine would get rid of the pox.

Maybe it's because there are too many acne on the face, or maybe it's because the skin is special. It takes a lot of time for the acne on the girl's face to disappear, but the feeling of acne marks disappearing is still far away.

The girl's boyfriend felt that Fan Wenhua was cheating. In a rage, he went to the store to make trouble and smashed the glass all over the floor.

Although Fan Wenhua felt wronged, after all, everyone had a different time to get rid of acne marks, but in order to save her reputation, she turned to her uncle who was a doctor of traditional Chinese medicine for help overnight.

with the help of her uncle, she got an ancestral prescription of traditional Chinese medicine, which was mixed with Chinese herbal medicines, crushed and ground into ointment, and then the girl applied it to acne marks.

Not long after, the acne marks disappeared. The girl was very embarrassed because of her boyfriend's unreasonable behavior before, and bought fruit to apologize to her.

Although his reputation was recovered, Fan Wenhua thought a lot about it.

actually, which girl doesn't love beauty? It's just that many girls don't know how to care for their skin.

Even people like myself who deal with beauty every day sometimes don't know what to do, let alone others.

From then on, Fan Wenhua had an idea in her heart that she must develop skin care products that suit the right medicine in the future and benefit all female friends.

After that, when she gives her customers skin care, she will write down their skin types according to their skin conditions. At the same time, she began to use traditional Chinese medicine to study which Chinese herbal medicines can be added to skin care products for different skin types, so as to prepare for the future entrepreneurial road.

In 1998, Fan Wenhua opened its eighth beauty salon.

However, the accumulated experience of personally caring for customers over the years tells her that the time has come and she should strike hard.

In order to meet different customers and different nursing needs, Fan Wenhua is going to make Chinese medicine shine in beauty salons.

for this reason, she gave up her own store, set up a factory in Guangzhou and began to develop skin care products.

She named the brand after her own name "Fan Wenhua".

When talking about the reason for this move, she explained:

Just like making a promise with her reputation, identity and everything, Fan Wenhua always has a pure heart at the beginning of starting a business and will never cheat.

at the beginning of her business, everything was difficult, and even if she ran into a wall everywhere, she gritted her teeth and persisted.

choosing a factory site, attracting investment and handling all kinds of documents, she is like a top, spinning all the time.

when the research progress was slow, she began to stay in the research room for several days, staying up all night to overcome difficulties with the research team.

Some people say that her skin care products contain Chinese herbal medicines, and its concept has been far ahead of the whole industry. Why should it be too harsh in other places? She has never compromised:

Long-term and intense work once caused her to suffer from respiratory diseases and fainted in the research room:

Recalling that accident, Fan Wenhua is still haunted. When asked if she would make the same choice again, she replied firmly:

Do not forget your initiative mind, so as to achieve your final goal.

without persistence in difficult times, where would the brand of Fan Wenhua bloom today?

you can't work too hard for your ideal in this life.

In order to spend more energy on developing products, innovating and upgrading products and technologies, Fan Wenhua did not open her own shop, but reached an agreement with major beauty salons to provide them with her own products.

Because the products are really easy to use, beauty salons in many cities are scrambling to use Fan Wenhua's products.

By 213, 6, beauty salons had introduced to Fan Wenhua.

At this moment, Fan Wenhua has a new idea.

all along, Fan Wenhua has the habit of resuming the offer.

In the face of this achievement, Fan Wenhua has a sense of crisis. She feels that the turnover of 6, stores has reached 18 million, which has reached the ceiling of this model.

if we don't change our strategy, it is possible that the turnover will increase slowly or even decrease.

through these years' exploration and understanding of this industry, Fan Wenhua feels that the beauty industry has been on the cusp.

However, traditional beauty salons have many businesses, with micro-plastic surgery accounting for 5% and body care such as back opening, massage and physical therapy accounting for 4%. These two are the main businesses of beauty salons, but facial care has become a running project, which is an embarrassing place where there is no money and the market is blank.

In this era, women's independent thoughts are awakened, their income is raised, and they pay more and more attention to their appearance. At the same time, they have less and less free time to control.

after all, it takes 2-4 hours to go to a beauty salon and complete a whole set of procedures.

if we can save customers time and make them beautiful, the market prospect will be immeasurable.

Fan Wenhua, who has accumulated 25 years' experience in facial care, decided to start her third venture, instead of cooperating with beauty salons, she opened her own beauty salon.

in order to cater to customers' time, she opened a facial care experience chain store in shopping malls, supermarkets, office buildings and communities where people have a lot of traffic, specializing in the small field of facial care.

no one expected that this beauty salon, which can complete a complete set of facial care in just 3~6 minutes with one foot in the retail industry, was crowded with customers and became popular once it was launched.

As Fan Wenhua once said:

In order to realize his dream, in 217, Fan Wenhua jointly developed high-end talents, established the Facial Care Research Institute, and put forward the concept of deep skin care.

in order to have enough funds to support research, Fan Wenhua will devote 3%~5% of its annual sales quota to R&D investment.

the results of the institute are also very remarkable.

First of all, the Institute has developed different facial care programs for women in different regions, taking into account the climate differences and cultural preferences in different regions.

Secondly, Fan Wenhua has personally studied acupuncture techniques of traditional Chinese medicine for many years, and created and updated Fan Shi massage techniques in time.

With these powerful technologies as endorsements, the facial care experience store in Fan Wenhua can make consumers intuitively feel the effect of products, and at the same time, the experience link between online product sales and offline stores can also be opened.

by 221, there will be more than 4, franchise stores in Fan Wenhua, and the annual turnover is expected to reach 1 billion.

the times are changing, and only by following the general trend can we go further.

With the rise of female consumer groups, it is no accident that Fan Wenhua has succeeded in helping women solve their real needs by "sharing beauty and passing on love".

what do you think of Fan Wenhua?

-END-

Author: copper pea

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