Who is the sound source of Tianyi Luo (how was Tianyi Luo tempered)

Speaking of the name "Wukesong Gymnasium", I believe many netizens will be familiar with it.

Yes, our favorite mobile phone comic actor "Teacher Luo" has performed talk shows in this venue many times, and the popular Lotte Group BIGBANG in South Korea has also held a huge concert in this venue. To some extent, Wukesong is to Beijingers what Hung Hom Gymnasium is to Hong Kong people.

However, different from the above-mentioned normalization activities, in the activity of 65438+1October 6, Bili brought us more performances that could make anime fans scream. In addition to the appearance of famous UP, the most important thing is the performance of V singers represented by the virtual idol "Tianyi Luo".

It is precisely because of this important link that even if the ticket price of the venue is as high as thousands of tickets, the event venue still presents a "packed" scene, which shows the enthusiasm of fans.

Perhaps for most anime fans, Tianyi Luo is already a familiar name, but even so, let overnight Jun explain these two things to you in the following content-

Who's Tianyi Luo? Why can you have such charm? Even if a few netizens are still unfamiliar with the name "Tianyi Luo", it will never prevent them from knowing another famous virtual idol "Hatsune Miku" on the island next door.

This young lady, born in 2007, has now become a world-famous secondary role, leading not only in the field of music, but also in the fields of animation, novels, games, business endorsements and so on, and properly occupying the highest peak of the whole ACGN territory.

It is worth noting that Tianyi Luo's Chinese sound source comes from the ace voice actor "Shan Xin" of the famous domestic voice studio "Beidou Penguin". This seiyuu is also one of the few great loves of overnight Jun in China. He has served as the behind-the-scenes audio output of the main characters of famous animation such as Xiahe under One Man, Little Rou of the Immortal Vaulting Horse, Rabbit No.2 in Those Years, Nezha in 100,000 Cold Jokes, Luo Xiaohei's War and so on.

It is said that seiyuu is the soul of an animated character. Miss Shan Xin not only has a soul-giving voice, but also has a fascinating face value and figure. It's really hard to make people not love.

Well, the birth of Tianyi Luo has been roughly understood. Let's talk about its tortuous development in China in the following years.

In 20 12, Yamaha found the head of a company in Shanghai to manage the distribution of this virtual idol in China. However, this work has not been as expected, and the whole work process has always been promoted in a tepid manner.

During the start-up period of that year, even if he only got such bleak performance feedback, overnight Jun was understandable, and he could not blame his person in charge.

Later, however, after his image was recognized and spread by fans one after another, and a group of "P-masters" with super creative ability were born (you can sing your favorite songs and even create original tracks that make people shine), Mr. Ren, as the general manager of China District, still practiced the operating concept of "doing nothing" and even broke off relations with some core fans.

But to put it bluntly: Mr. Ren has no business sense at all. He is indeed a failed and incompetent entrepreneur.

"Ren Li is ill" has become the knowledge of "Jin Yiwei".

In any case, Tianyi Luo has been in a position of serious losses during his years in charge. It also led Yamaha Corporation of Japan to make the decision of "divestment" on 20 14.

Subsequently, after many twists and turns, this Tianyi Luo copyright originally belonging to a Japanese company officially settled in the hands of Shanghai Hennian Company. However, this virtual idol really broke out into a phenomenal popularity superstar, and it still depends on Ms. Cao Pu's skill.

First, when facing the financial crisis, Tianyi Luo communicated with Orpheus Animation, who was expanding the secondary field at that time, through the well-known "Stephen Chow" (a famous Hong Kong comedian), and won the A round of life-saving money. As an additional condition of financing, Ms. Cao Pu naturally became the general manager of Shanghai Henian Company, and was fully responsible for the operation of virtual idols such as Tianyi Luo in China.

Ms. Cao's operation policy has undoubtedly changed Mr. Ren's pedantry. She accepted the creation of "Master P" and provided them with an official promotion channel. This move immediately promoted the enthusiasm of the whole electronic music creation and opened the era of "national creation".

Up to now, the excellent songs and dances created and released by fans all over the network have topped the list in ten thousand places. Among them, familiar songs such as "Ordinary Disco" and "Dala Bengba" have received millions of broadcasts, which are not inferior to the representative works of super-first-line singers.

Tianyi Luo is not the first or the last idol superstar who comes from the grass roots (every fan is involved, and everyone's little accumulation has made Tianyi Luo's achievements).

One of the most representative traces is the idol group "TFBOYS". No matter every support activity, publicity or concert fee, a considerable part or even all of it is supplied through the fan wet nurse group. In the past five years, Ma Baoren is naturally proud and happy to see these three handsome figures of shota grow into small fresh meat with high value and popularity.

In addition, this "idol cultivation game" has developed to this day, and its playing routines are more naked-such as "Creation 10 1", "Idol Trainee" and other variety shows, which all recommend idols by means of "money voting" to achieve the goal of C's debut.

I don't need to judge whether the evolution of this gameplay is good or bad overnight here. Anyway, fans can surrender to it so generously, which shows that idol cultivation has become an irreversible trend, and it can also be confirmed that Tianyi Luo's success is also a by-product of this trend.

What is the business prospect of Tianyi Luo? Ms. Cao Pu's contribution to Tianyi Luo, a virtual idol, goes far beyond "opening the door for P fans". In the years after taking over Shanghai and Shanghai affairs, she won the opportunity for Tianyi Luo to cooperate in public activities of all sizes-

For example, at the 20 15 Hunan New Year's Concert, Chris Lee sang the most representative Tianyi Luo original song "Ordinary Disco";

16 ago, he once again boarded the New Year's Eve Gala of Hunan Satellite TV and sang "Happy as Flowers" with Yang Yuying.

However, when it comes to discussing the most enthusiastic cooperation, it is still 17 Jiangsu Satellite TV's New Year's Eve party "Let It Be" and Emil Wakin Chau's Disney animation theme performance. Unprecedented holographic image display brings unparalleled visual enjoyment to the audience at the scene and in front of the screen;

In addition, Tianyi Luo appeared in the 11th Golden Eagle Festival one after another, making a guest appearance in several films, and getting the endorsement opportunities of famous brands.

In addition to commercial cooperation with external organizations, Ms. Cao Pu also held the first "offline virtual idol concert" for Tianyi Luo in the middle of 17. The seats of 7000+ in Shanghai Mercedes-Benz Cultural Center were swept away by enthusiastic fans, and the scene of dancing light sticks in sync with the melody of Luodian songs was fresh in people's memory.

According to the data released by Shanghai Henian Company, the number of fans accumulated in Tianyi Luo has reached more than10 million. Although this is not a number to be reckoned with, its commercial value is enough for the distribution company to share a piece of the action.

However, it is worth noting that there is still an insurmountable distance between Tianyi Luo and Hatsune Miku in terms of commercial liquidity-the latter has hundreds of millions of fans, and its accumulated total revenue far exceeds10 billion yen, which is enough to deter the former.

However, the light of Hatsune Miku is also the broad road for the future development of Tianyi Luo. As a passerby fan in Luodian, you unconsciously CALL this virtual idol overnight.

Especially after seeing the following two pieces of information, we are more sure that Luodian has the possibility of a bright future-

1.20 17, Tianyi Luo's sound library was upgraded and became the first non-Japanese VOCALOID character with Japanese version, which also represented that Luodian had taken the first step to go to its birthplace and compete with its predecessors.

It is related to domestic animation's visit to Japan in the middle of 17, such as "Under One Man" and "Fox Demon Little Matchmaker", which have successively achieved gratifying word-of-mouth results. Perhaps it is not too much to consider 20 17 as "the first year for the second generation of China to go to the world".

2. "Bi Li", a well-known domestic secondary video website, participated in the Shanghai New Year Series B financing on 20 16. At the end of September, 2065438+08, it was announced that it had completed its "holding investment" in the parent company of the virtual idol "Tianyi Luo". In short, it holds the absolute right to speak.

The boosting effect of Li Li on the development of Tianyi Luo cannot be ignored. The creations of P owners are basically displayed through this video website, and the "Generation Z" crowd (1born in 2095-2009, accounting for more than 80% of the total number of people in the station) densely gathered above the mile is undoubtedly the accurate audience of Tianyi Luo's creations.

The annual "BML" held in Beijing Wukesong Gymnasium can also be regarded as the first in-depth cooperation since it took full control of Tianyi Luo, and this cooperation has undoubtedly achieved gratifying success in terms of its user feedback and ticket sales.

However, all this is only the beginning of a new stage of business exploration in Tianyi Luo.

As we all know, the biggest problem facing Billie is the serious simplification of "revenue"-nearly 80% of revenue comes from the same web game.

Therefore, it can be seen from the holding behavior of Li Li's parent company in Tianyi Luo that its real intention is to find another commercial income channel.

For Tianyi Luo now, concerts, commercial endorsements, guest movies and so on have all been tried. With the help of Li Li, will there be cartoons and games specifically for Luodian?

We might as well wait and see together.