What is a shanzhai? Why is it called shanzhai?

"Shanzhai Machine" literally means Shanzhai-in Shanzhai, escaping from government management. They either take a brand name by the manufacturer himself or imitate the function and style of the brand mobile phone; Because we avoid government management, we don't pay value-added tax and sales tax, and at the same time we don't have to spend money on research and development products, and there are no expenses such as advertising and promotion. Coupled with successful cost control and flexible distribution methods, their terminal retail prices are often only 1/2 to 1/3 of brand mobile phones.

The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops.

Some low-priced, fully functional labelers and mobile phones with various names also belong to "cottage phones". Ordinary knockoffs are easy to recognize. There are usually a row of four function keys with white icons on a black background at the bottom of the screen, followed by home page, menu, SMS and telephone. Some cottage phones with high imitation brand phones do not have these characteristics.

Shanzhai machine is more called "three-yard machine". The so-called three-code machine is the IMEI serial code inside the mobile phone, the serial code under the battery on the back of the mobile phone and the serial code on the packaging box, which is "three codes in one". Of course, these serial codes are all forged. Even the so-called "five-code machine" with network access card, three-package card and IMEI code on the invoice, although it seems to be a regular licensed product, can also be sold in regular channels, but their sources are also very suspicious. "Some large mobile phone manufacturers will obtain network access licenses and 3C certifications through proper channels, and then resell' cards'. As long as you give them money, you can make the mobile phone' turn positive' after OEM and testing. "

Edit the characteristics of this paragraph

1. Model features that most of them are based on MTK mobile phone platform, with five icons at the bottom of the screen, handwriting, loud ringtones, and nominal battery (note that this is nominal, and the actual battery capacity of black mobile phones is generally 1/4- 1/3) not less than 1800 mA, or even more.

Dare to print anything on the box except your real address.

3. No VAT, sales tax, product research and development, advertising, promotion and other expenses; Many quality standards are at the expense of avoiding network access detection and certification inspection, so the quality level can not be guaranteed at all, and there is no guarantee after sale.

4. It looks very cost-effective. Shanzhai machines are often suspected of imitating famous brands, but they are often more functional and cheaper.

5. Uneven workmanship, no obvious brand logo, and the words "Bluetooth". Touch screen. MP4 "is common on the front or back of the fuselage.

6. These mobile phones are extremely rich in functions, extremely low in price, extremely novel in appearance and extremely unreliable in quality.

7. In recent years, it has never been heard that most of the mobile phone brands active in major TV shopping are cottage phones, which bring rolling financial resources for TV shopping.

The advantages of editing this paragraph

1, super comprehensive function

Almost all shanzhai mobile phones can be famous for their comprehensive functions, such as large screen, camera, Mp3/MP4 multimedia playback and even high-end GPS navigation, as long as MTK comes out. Although this comprehensive functional configuration is easy to realize in some well-known big-name manufacturers, the cost is an unavoidable problem. Although the development time is not too long, the function of the cottage machine can be said to have reached a point where only you can't think of it and no one else can't do it. Built-in dry battery, built-in Bluetooth headset, eight speakers and other powerful functional configurations are nothing new. I believe that more functions that we have never heard of will continue to emerge.

2. Strong standby ability

As we all know, shanzhai mobile phones have strong standby capacity and increasing battery capacity. Not long ago, a mobile phone named ZJ268 set a historical record of 32,800 mAh battery capacity, and the stunt of standby for two years was even more staggering. In fact, the advantage of strong standby capability of shanzhai mobile phone is worth learning from domestic brands and international manufacturers. Of course, it should be noted that the battery capacity of the cottage has many grandiose components.

3, the price is low

The price factor is definitely the strongest killer in the competition between shanzhai and big-name manufacturers. Maybe Nokia can only buy a low-end mobile phone, which is enough to buy a fully functional cottage. This is absolutely attractive to an ordinary person who doesn't know much about mobile phones. The price of the cottage can be so low, thanks to the cheap and comprehensive MTK scheme. According to industry sources, the cost of a cottage machine with comprehensive functions is generally around several hundred yuan. And this is exactly what international manufacturers can't do. I believe this advantage of shanzhai will be maintained for quite a long time.

The shortcomings of editing this paragraph

1, the quality cannot be guaranteed.

Due to the convenience brought by MTK scheme, some small factories with small production scale and rough production technology also have the ability to directly produce mobile phones, which directly leads to the quality problem becoming the biggest uncertain factor of the cottage machine. Although this is not MTK's own problem, it still belongs to the mobile phone itself. The maintenance of shanzhai phones has always been the most worrying thing, but because of the low cost, sellers generally adopt a direct replacement solution. In addition, many manufacturers and mobile phone repairers have formed a cooperative relationship, and the sold mobile phones generally provide one-year warranty service, which effectively solves the after-sales problem of shanzhai mobile phones and makes consumers dare to buy them.

2, plagiarism is serious

Copying the product design of internationally renowned brands can be said to be the most common phenomenon in shanzhai at present. Apple iPhone, Nokia N95, N82 and other high-end products are doomed, and these products can generally achieve good sales results. Of course, there are also many plagiarists who make further innovations and improvements on the basis of plagiarism, and some functions even make brand-name machines ashamed, such as 8 megapixel mobile phones, cigarette lighter mobile phones and banknote checker mobile phones. These are all innovations.

3, all but not refined

As I have mentioned before, the comprehensive function is a big advantage of the cottage machine. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent, that is, although the cottage can do everything, it is not good at everything. Indeed, this problem has now become the biggest limitation of MTK plan. We have hardly seen a cottage equipped with a high-end camera. The legendary 300,000-pixel Golden Apple LV9 18 lens with variable light is the best evidence, and even when playing video or MP3, the sound quality has become the focus of controversy. You see, although it is fully functional, there are still many defects in the cottage.

4, security risks

The general battery capacity of shanzhai mobile phones is 4800 mAh, and it is 3500 mAh everywhere. The radiation of shanzhai mobile phone has not been detected by the relevant national institutions, and there are certain security risks.

Edit this paragraph to develop.

Domestic shanzhai mobile phones first started from the brand-name mobile phones marked with CECT. In fact, they just use CECT trademark falsely or pay a certain amount of cash to CECT to get the right to use it. Later, various brands appeared. In any case, the wisdom of "shanzhai mobile phone" can always hit our most helpless nerves, and also make some domestic brands that lack innovative spirit feel ashamed. Over the years, shanzhai mobile phones have many unique technological innovations, appearance innovations and process innovations, which combine many strange technologies and designs. These combinations may sometimes be infringing, but they have achieved multiple functions. Now, shanzhai mobile phone has become a non-mainstream mobile phone culture. The spirit of shanzhai mobile phone, which is wolf-like, innovative and catering to the market, affects more and more people.

At first, the market was full of parallel imports and refurbished machines; Because of the existence of this market, MediaTek later made MTK chips, turning the core technologies mastered by big-name mobile phone manufacturers into civilian technologies; So "smart China people" began to create and develop mobile phones. In recent years, domestic mobile phone manufacturers accustomed to shanzhai, represented by Tianyu, are on the rise, and they begin to compete with big brand mobile phone manufacturers.

Now more cottage mobile phone manufacturers have their own brands, and Tianyu is one of the best. Nowadays, the emergence of 8-megapixel smart cottage phones is worthy of our domestic brands' consideration.

Shanzhai mobile phones have played an important role in promoting the mobile phone industry in China, making the industrial chain perfect, and also making the mobile phone market in China become a price competition market, and the price war has become the biggest feature.

Now shanzhai mobile phones are not only limited to mobile phones, but also PSP and notebook computers ... more and more products have become the new market of shanzhai.

In July 2008, it was reported that China Taiwan Province Lianfa Technology Co., Ltd. (hereinafter referred to as MediaTek), known as the "father of shanzhai", was about to ship td chips on a large scale in mainland China, and the era of 3G shanzhai was coming.

Edit the birth of this fake mobile phone

Step time annotation

1 project 1~3 days of market research, and show the prototype, model or idea to the channel for reaction.

2 modify the function of increasing or decreasing the prototype in 7~ 10 days, and choose the mobile phone solution provider as the overall solution.

Test yourself or find a third-party testing company for 45~60 days, and repeatedly communicate with the solution provider for improvement.

Book a room in the hotel for 2~3 days, show the prototype to the general agent and collect the order.

5. 7 days after mold opening, the expected order quantity is produced (at the same time of attracting investment).

Generally, there are 200~500 sets of each wholesale goods every day for 7 days.

Edit the development trend of this paragraph

At present, the mobile phone industry in Europe and America is basically saturated, while the market in China at this stage is about the same as that in Europe and America five years ago. From a macro perspective, the future development of China's mobile phone industry is nothing more than two extreme trends, high-end and foundation. Although the cottage is also keeping up with the pace of high-end products, with the overall price reduction of mobile phones and the problems existing in the cottage itself, it will surely become the bottleneck of its future development. At the same time, the customized mode of operators is also seizing the market. In the future, the marketing method of telecom will be to give away mobile phones at low prices or even free of charge, while the basic mobile phones of civilians can be obtained by pre-storing telephone charges, which will bury the low-cost route taken by shanzhai mobile phones.

At the same time, there is also competition within the cottage, and the reduction of the price will definitely affect the reduction of its profits and gradually narrow the living space of the cottage.

Although the threat of shanzhai mobile phones will not be eliminated in a short time, in the future development trend of the mobile phone industry, shanzhai mobile phones will eventually be eliminated, and it is the general trend.

Edit this joke

"You must choose the best hardware chip and hire a French designer. You must be the most upscale mobile phone; The platform directly uses MTK, and the minimum screen size is 3.0. What intelligence, TV function, dual card standby at the same time? Give him everything you can: a camera in front and a camera in the back. As soon as the phone is turned on, I have to say to you,' What's wrong?' Speaking authentic Cantonese and Mandarin has face; Build another card reader in the mobile phone, the card is Sony's, and a G is dozens of pieces; Install a large battery and stand by for 365 days, which is a word-cool, it takes an hour to answer the phone; The people around you are either Li Jing or CECT. If you take foreign machines. I'm embarrassed to say hello: how much do you think such a mobile phone costs? I think it will cost more than 2000 yuan anyway. 2000 yuan? You robbed? From 1000 yuan, not too cheap, but also a discount. You have to study the shopping psychology of customers: the owner who is not willing to give a mobile phone even 1000 yuan is not afraid of being cheap at all; Do you know what modern people are? Modern people only buy the cheapest things, not the best. Therefore, the slogan of our mobile phone is: not the best! But the cheapest! "

Joke 2:

One night, when I was on duty, someone reported to the police that a drunk was making trouble in front of his shop, so we took him back to the police station and "restrained him until he woke up." When the man arrived at the police station, he was still unconscious and hit his head with his mobile phone. The leader was afraid of an accident, so he put away his mobile phone and put it in the duty room for me to keep.

This is a magical cottage machine. I have a rough look, there are 9 speakers! ! ! This is a terrible thing. Someone has been calling this mobile phone, and the ringtone is "Wolf falls in love with sheep". God, the phone keeps ringing. The ringtone of the mobile phone is at least 100 decibel, so big that even the general sound is covered up. I answered, the caller is also a drunk and can't communicate. I want to turn off my phone, and I need a password! ! ! I want to wait until his battery is dead. He's been ringing for more than two hours and hasn't used up a grid of electricity! ! !

I thought, well, I pulled the battery out. What a clever mistake! I made the worst decision of my life! ! ! ! ! ! ! ! As soon as the battery is unplugged, this mobile phone actually has an alarm. Yes, it's a siren, louder than the alarm of our police car. Where did you say the battery was missing? It's been ringing for more than ten minutes, so I can't help it. I can only put the battery back, turn it on, and continue to sing Wolf in Love with Sheep.

At 2 o'clock in the morning, the man finally woke up and could communicate normally. I returned his mobile phone to him in tears and told him to leave the police station and let me live.