Ten marketing routines help big data marketing.

Ten marketing routines help big data marketing.

Yuan Zhimin, a marketing expert, takes you to talk about marketing. Every year, the American-Chinese network communication industry exhibition can alarm half of the marketing circle, and all the big coffees go into battle to spread more marketing experience to everyone. Great gods communicate with each other, and little whites learn knowledge. This is a gluttonous feast in the marketing field! Yuan Zhimin, a marketing expert, also expressed his views on marketing through this meeting.

Now people's clothing, food, shelter, transportation and even every move are gradually infiltrated by promotion and marketing. People's daily behaviors, from getting married and having children to buying habits of daily necessities, are always recorded and contribute big data! The development of big data has led to any information you see, which may be intentionally displayed. Just like The Truman Show, Truman's life was planned. This also provides a reference and direction for marketing, and big data and promotion marketing help each other.

How do you control Truman in The Truman Show?

Whether you are directly or indirectly involved in marketing, the following methods are common marketing methods.

One or three people make up a tiger.

The so-called three people, at least three exposure points, multiple simultaneous exposures can make the audience remember more deeply. Don't play tug-of-war easily with the same budget, just as all your friends and relatives tell you one thing at the same time, and your mother nags you every day about which one is more credible. The effects of multi-channel simultaneous exposure and single-channel long-time exposure are very different.

Nowadays, a hundred schools of thought contend from the media, with WeChat, Weibo and headlines as the main contents; There are pepper, Yingke, and a live broadcast on the face; There are also voice broadcasts of dragonflies, lychees and Himalayas. Only by preparing content for clear channels can the audience be strong.

Big V, big K, and Daniel, just find three and post a soft or hard text. As long as you see it at the same time, do you believe it?

Second, refer to a deer as a horse.

Nowadays, it is not unusual for people to call horses deer or deer horses. This is no longer a historical story … I'll tell you what it is if you like it. As long as you have a horse in your heart, everything is a horse! Say nature is nature, say import is import, say handcraft is handcraft …

There is a kind of wine that makes you lose your virginity after drinking a bottle, a kind of medicine that treats the symptoms after eating a bottle, and a kind of health care product that strengthens the yang after eating once. Is there such a big effect and besides, the point is that you need this effect! It doesn't matter whether the product is true or not, what matters is that some people think it is true!

Have you ever bought any products that have no effect at all? Think for yourself!

Third, the accumulation of broken bones

Words can kill people! As the old saying goes, it's spitting stars, drowning people! It is also a means to speak ill of others, because negativity is often easier to spread than positive energy. Attacking peers for market share; Restrain suppliers to control costs.

Now the popularity of crayfish can be said to cover the whole country, even from street food stalls to five-star hotels. But in recent years, many people have also seen the harm of crayfish: insects are not shrimps, heavy metals exceed the standard, and the growing environment is bad. Japanese invaders use them to eat corpses ... This kind of negative remarks is overwhelming, and this vicious rumor makes foodies sick and restaurants unsalable ...

In your life, what negatives have you heard and what consumption have you stopped?

Fourth, hearsay

In an era of such advanced information, gossip is also news, and any information you can hear, whether it is avenue or gossip, is useful to communicators and listeners. The speaker has no intention, but the listener has intention. Therefore, communicators will improve the information that they think is valuable and creative, and then spread it. In fact, sometimes the speaker has no intention of listening at all.

Gossip is often untrue, but it is very fresh. Stars hold hands when married and pregnant; The boss was ill and said that the enterprise had closed down; The United States raises interest rates and changes to currency appreciation ... Avenue news needs to be innovated after careful consideration. If there are industry leaders, there will be industry leaders, there will be world-renowned and international standards, and there will be 100,000 readings and millions of exposures. Undeniably, rumors spread more easily.

Pass it on? Or decorate it? You must have done it.

Five, fish in troubled waters

Study the cause of the fire and plan the target of robbery. Fires don't happen every day, and it's impossible to predict. Robbery should be done early, and others will rob it if it is late. This skill, especially considering the insight analysis and quick response ability of marketers. Everyone knows that it is good to rub hot spots. Hot news friction, hot channel intervention. Just like the official WeChat account, others are doing it and want to get one themselves. How can they be angry and know nothing about it? As a result, they got a company blackboard newspaper. Labor costs are also spent, but I don't know why it's useless. When the smog is serious, we will increase the advertising of the purifier. When the box office was high, we sold it everywhere, and the heavy rain flooded the city, which made the sales of broken window hammers soar. Why don't you wait until the fire goes out? There are only cigarettes left. ...

Excuse me, where did you spend your time and money when you were robbed?

VI. Zhang Guan Dai Li

The experience of others is directly used, and the frustration of others is always a warning. Not just plagiarism. Success is not easy to copy, and failure must be avoided. You need to know whether the hat fits your head, and remember not to wear it casually. Marketing cases abound: diversified development in schools has lost its core function, and so has happiness. Taobao shopkeepers do new customer marketing with old customer comments, and Netease Cloud Music posts audience comments in the subway to do user-generated content marketing ...

Since ancient times, many articles in the world have been copied. The same is true of marketing planning. Is it copying cats and painting tigers without brains, or is it a perfect upgrade of "Shining on You"? The foundation is to face up to yourself, to use others is to surpass, and to use them badly is to self-harm.

So, have you ever worn the same style as a star?

Seven, reverse right and wrong

Reverse thinking, in short, is the opposite of the trend! On the other hand, sometimes there are advantages, because too many people come together, which is more obvious, more obvious, and may even become leaders. When everyone is singing down the stock market, some people stand up and speculate on bullish! The property market is so crazy that in recent years, some people still analyze the various reasons why house prices will fall. "High salary to hire a few call names gunmen. Find more cultural celebrities as targets, and whoever fires will be destroyed. " It is not only a classic line, but also a means to reverse right and wrong. Turning black powder into powder is common, and it is also standing in a group of black powder to raise objections. Everyone pays attention to every sentence, and persistent opposition will certainly get a lot of exposure and shake the other side.

Have you ever been targeted at a meeting or dinner party, and then there was a war of words?

Eight, borrow chickens to lay eggs

Bringing different chickens to different nests is euphemistically called: pushing new genes is actually only for the benefit of resource exchange. Of course, if you have great skills, you can also be an empty-handed thief. In the marketing battlefield where traffic is king, everyone wants to realize the existing resources.

For example, find a KOL version of WeChat, take a short-term agent, quickly resell it to the next one, be a traitor, and insert a core content you want in the soft text. Eggs, so simple! Another example: office software and financial products push advertisements to each other for mutual benefit. Cross-border can not only get more customers, but also avoid old resources and innovate old experiences.

Just like Lila sponsorship in a university, you are the president of the Chamber of Commerce by integrating and exchanging resources!

Nine, confuse black and white

Throwing the pros and cons together makes it impossible to judge, and you can temporarily restrain your opponent or get rid of the influence. Looking at the prosperity of the opponent will definitely be jealous, and listening to the negative side of the project will definitely hurt. Bad things spread thousands of miles. It seems simple to discredit others, but it makes sense to say it. Unique, targeted, and grasp loopholes.

Others say that the products are unsanitary, so let's show you the production line. Others say that the platform is not safe, so they pick those who have typos in their complaints. Distraction is also a common way to deal with it: when others say that he is cheating, he says that others are cheating. However, don't treat the masses as fools. The strength of the masses is often stronger than the counterattack of their opponents, and cases of self-abandonment have emerged in an endless stream in recent years. You can let your opponent go, but don't give up on yourself. We must be prepared for danger in times of peace, and crises are always foreseeable.

Do you regard all unsuccessful counter-attacks as jokes?

Ten, publicly praise gold.

Word of mouth of the masses is a golden signboard. Whoever can control the masses is the king of marketing. Big companies have big data and guide the masses according to the data; Small companies can also go to various platforms to collect and sort out good data reports. Marketing is not obscenity, it is a market, and the strategy should be based on the audience. Seize the blank market and turn customers into iron powder.

So, whose loyal supporter are you?

Marketing is not a despicable derogatory term. Pushing the product into everyone's heart is the ultimate goal. Just copy other people's ways and means, just like porters on the assembly line. If you don't know the market, sales and products, you are a "blind deaf-mute"! Keeping up with the market is the core of thinking change.