This Beijing Auto Show is not too lively

In the past two days, regarding the Beijing Auto Show, I have been bombarded with all kinds of new car information, new strategies of car companies, and new technological directions. I finally have the opportunity to calm down and re-examine the past two days. Let’s take a look at this international A-level auto show.

Although the Beijing Auto Show, which was affected by the epidemic, was finally held at the end of September, the impact of the epidemic on the entire automotive industry still exists, and from the perspective of participating brands, many brands chose to miss this international A-class auto show. . The reasons for absence can be roughly divided into three types. The first is that the car companies themselves fell under the epidemic. The second type of Beijing Auto Show and Guangzhou Auto Show have a short time interval, and financial reasons may restrict their participation. The third major impact is on international brands. Manufacturing, production, and suppliers such as Ferrari have nothing to do with China. They are greatly affected by the development of the international epidemic and cannot be said to come.

Under the epidemic, whether it is a truly bankrupt car company or a bankrupt car company, I always believe that "there is no smoke without fire", and the problem is more or less the problem with the company itself. For example, the "very expensive" Borgward company, the Luckin scandal in the first half of the year directly pushed Borgward's father, China UCAR, to the forefront, leaving China-based companies in constant turmoil. As for Borgward, which relies on marketing to achieve success and has few products, it will be even more difficult this year.

The ill-fated Borgward is still solving its own problems as a company and has nothing to do with building cars for the time being, so we may not be able to see Borgward at the next auto show or the next one. figure. Perhaps until a company that can truly give it a new lease of life appears, Borgward will be able to turn around and return to its rightful path of building cars.

Then there are Haima, Zotye, Lifan, Hanteng, Junma, and Cheetah. These brands have already shown problems in 2018 or even earlier, and the epidemic is just an accelerator. Shot them down.

In fact, the huge changes in the industry are a huge test for car companies that originally started with fuel vehicles. Do they have enough strength to keep up with the changes of the times? Can they quickly transform the company and directly It determines whether we are going up or down in this watershed of new energy.

The great changes in the industry are not just a test for fuel vehicles. The new car-making forces that have sprung up in the past few years are also undergoing a major reshuffle. However, it's time for a good wash. For example, the prospect of being expensive back then was a joke in itself. In addition to their prospects, Sailin and Bojun are also equivalent to liars.

There are some who regard car building as a capital game, but there are also those who build cars well. Although Yundu, which is undergoing a rebirth this year, was unable to participate in this Beijing Auto Show, I believe we will see it at auto shows in the future. AIWAYS, whose top executives have resigned, has been a bit quiet recently, but I believe that by adhering to the direction of building good cars and giving AIWAYS some time, it will be working on a big move.

Yundu and AIWAYS have no new cars, Qiantu, Bojun, and Sailin are hovering on the line between life and death. The market performance of new cars of Leapmotor and Qingdao is mediocre. Obviously, they are all in a state of very short of money. In the face of surviving and spending huge sums of money to participate in the Beijing Auto Show, they will inevitably choose to owe money.

It is understandable that these car companies failed to appear at the Beijing Auto Show, but the recent absence of Ideal in the limelight is somewhat surprising. At least Li Xiang, who has just successfully listed in the United States, is not short of money to participate in a domestic A-class auto show. After all, founder Li Xiang has made it clear that "there is sufficient cash flow reserve and no shortage of money." So do you think there is only one ONE, and there is no need to even show up at the exhibition and talk about new developments?

Alfa Romeo and Renault are both quite niche products. They only play in a very small circle. They probably don’t care much about continuous product announcements at large auto shows, so there is no surprise. I guess at the Guangzhou Auto Show They can be seen above. After all, when the general environment is not ideal, you should still be careful with your budget. Life is not easy for these overseas brands.

In terms of imported luxury cars, the luxury cars at this auto show are really too conventional.

There is no limited edition, no visual impact, there are no two supercars on site, even the booth is ordinary, and the absence of Ferrari makes the luxury car hall a little darker.

Final words:

Looking back at this auto show now, there was no star-studded event, no excitement, but rather a hasty and forced business. It also gave me another feeling, like a self-celebration between independent and joint venture car companies.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.