Obama's speech: "Our cause is not an egg under the high wall of Washington." What does an egg mean?

Obama's speech: "Our cause is not an egg under the high wall of Washington." The eggs mentioned in the words are all politicians who are not grounded and lose the support of the people. Here are Obama's speech skills:

1, understand the audience. This is the biggest prerequisite for successful communication. I have forwarded two blog articles related to Steve Jobs' business speech, The True Meaning of Steve Jobs' PPT and Learning from Sales Speech to Steve Jobs, both of which emphasized the importance of understanding the audience's most interests and needs. In fact, the reason is very simple. If we say that the other party is not interested or does not need it, how can we persuade the other party to reach a * * * understanding?

2. In the story, cover the point of view. Most professionals with technical background usually don't like telling stories, thinking it is a waste of time or even a bluff. I have always insisted that everyone's time is precious, and it is best to be direct and clear about something. This is not the case in interpersonal communication. The most touching stories are often vivid. Of course, the main points of the story are organically integrated. Telling stories is not difficult. The content with people, time, place and plot is a story.

3. Human touch. Although we are all professionals, the most effective communication and management is humanized and full of human feelings. The success of "Haidilao" is the best example. Cold business communication is very, very difficult to achieve the desired effect.

4. Come to the road and lift weights as easily as possible. Many people mistakenly think that passion is necessary to make a speech. Actually, it's not entirely correct. A heartfelt confession doesn't have to be impassioned, but it is often a deeper and more infectious narrative.

5. Draw a pattern in the audience's mind. Therefore, a good speech needs a sense of space and detail, which are enough and will naturally produce a sense of picture in the audience's mind. If you have PPT, it will be easier to realize, and it doesn't even need much description. Just project a suitable picture on the screen.

6, emotional color ups and downs. This refers to the so-called cadence change of pronunciation and intonation. What is pronunciation? What is intonation? I think it can be simplified as the tone of speech changes with the content and tone.