Astrix

It was created by the protagonist of the comic book.

Asterix is a well-known cartoon character in France. The comic story takes place in the era of the decline of the Gaul Roman Empire. Gauls are the ancestors of the French nation. According to historical records, in 58 BC, Julius Caesar led an army to cross the Alps. After eight years of fighting, he conquered Gaul, with 6,543.8+million Gauls killed and 6,543.8+million captured. The cartoon tells the story of Aste Rees, who vowed never to surrender, leading villagers to fight everywhere and resisting Caesar's army through difficulties and obstacles. This man is short, with long blond hair and a moustache. He is lively and humorous. He is not a hero of Gao Daquan. In a series of adventures, he often makes mistakes and jokes. After his birth, Aste Rees was deeply loved by the French and became a recognized representative image of the national spirit.

A brand-new humorous image brings hope to France. 1One day in August, 959, the 23-year-old editor-in-chief of Paris Guide was sitting in front of a typewriter, and Albert Uderzo, a painter his age, was holding a 2B drawing pencil. As usual, they began to make up stories, and this time they will make up a Gaul story. Uderzo imagined that Gaul was tall and strong, while Coruscant thought that he should be short, cheerful, resourceful and even a little cunning. The painter adopted the opinion of the editor-in-chief and determined his character and temper: kindness, courage, integrity and generosity, but he likes quarreling, muttering and sarcasm, and he is also delicious and drunk. In a word, he is a character with both advantages and disadvantages. The creator gave the hero a name beginning with a, so that he was at the top of the comic characters. They also designed a supporting role for the protagonist-O-Belix, with an axe on his shoulder and a simple and honest character. He is chubby and tall. He can always help Astris at the critical moment, but he often has some contradictions with him. Another important figure is the priest PANORAMIX. Aste Reese is destined to live to be 40 years old. Whenever the "deadline" comes, he only needs to drink the "magic potion" prepared by the priest, just like drinking the fountain of life, and become strong and wise. The formula of "magic potion" is passed down from generation to generation, just like Coca-Cola's formula is kept secret. Aste Reese, O 'burris and the priest formed a wonderful three-person partnership, fighting against the strong enemy and giving them a surprise blow.

Uderzo later recalled that they just wanted to create a character that would make readers laugh. However, he does not deny that the birth of this character has a specific social background. In the middle and late 1950s, the French people were very depressed: they had just stepped out of the Indo-China War and were caught in the Algerian crisis, and the French colonies were facing collapse. The stubborn colonial generals refused to give up colonial rule, which was in sharp contradiction with President Charles de Gaulle who advocated giving colonial independence. Civil war is on the verge, and the domestic atmosphere is depressed. The two authors feel the need to create a brand-new humorous image, which is inspiring and full of hope.

It embodies the temperament and character of the French.

196 1 year, the first cartoon "Asteris in Gaul" was officially published, and only 6,000 copies were sold. However, the sales volume of Asteris and Cleopatra published four years later exceeded 654.38+ten thousand copies, followed by Asteris and Normandy, which soared to 1 ten thousand copies. Later, more than one million albums were released one after another, and more than seven million "Short Sword and Rose". However, the sales volume of the winning works of the highest literary prize in France, the Gongur Prize, is generally 300,000 copies. It is worth mentioning that Aste Rees is also very popular in Germany, Austria and Britain. He was also introduced to India, South Africa, Brazil, Australia and other countries. Up to now, Aste Reese has published 3 1 species, with a total print run of nearly 300 million copies, which has been translated into 77 languages, surpassing the famous Adventures of Tintin.

According to the survey, 87% of French people like Aste Rees. The book reviewer thinks this character is popular for two reasons: first, he meets the French self-judgment standard. The French don't like muscular "Superman", and they don't like disciplined and brainless heroes. Alain du armel, a French political scientist, said that after the publication of the first cartoon, France realized modernization, but the temperament, character and temper of the French people remained unchanged. Aste Reese is very suitable for the French aesthetic taste: although he is not strong, he is clever, good at using strategies, argumentative and free and easy, and he is a French through and through. Voltaire said that happiness and freedom are inseparable sisters. The French saw a combination of happiness and freedom from him. Secondly, Aste Reese expressed his rejection of the Romans, that is, the rejection of the strong and conquerors. Jacques Dupont, the former French Minister of Culture, said of this figure: "It is important that all Romans will encounter resistance from Aste Rees during their journey." "All Romans" implies the conquerors of past dynasties. Many people see Gaullism from Aste Rees and the unyielding resistance of freedom to hegemony, which is French-style resistance, intense and conservative. In today's international arena, don't we also see such France?

Someone once suggested to Youdesuo that Aste Reese should not draw too much, so as not to affect the distribution of cartoons abroad, but the painter refused. Aste Reese's success in the world once again proves the truth that "the more national, the more cosmopolitan". Instead of giving people the impression of "narrow nationalism and chauvinism", Astris has become a typical example of defeating the strong with the weak, and such a figure can be called a classic. Aste Reese has been recognized by readers all over the world, and its mystery lies in the irony and humor embodied in his works, which is a reading realm pursued by most readers.

Created a cultural industry.

Aste Reese is everywhere, in a series of comics, comics and movies, in amusement parks named after him, in countless advertisements and commodity designs. He created an enduring cultural industry and brought an "economic feast" to France.

First of all, in the publishing industry, an "Aste Rice Empire" was established. From 65438 to 0977, Kereth died suddenly due to illness, and his only daughter Anna inherited his career. Udzo and Anna established Albert Lehrer Publishing House, which published and promoted comic books and owned all its patents. Every time they launch a new album, they carefully formulate marketing strategies and invest millions of euros in promotion, which is as grand as launching a new car. For example, 1996 released its 30th album "The Two-masted Battleship of the Obelisk" in autumn, and 140 trucks with a load of 30 tons were used in the Tour de France. There are 2.5 million new books in the car, which are sent to various sales points along the way, which is unique in France.

Aste Reese brought the prosperity of television and advertising, and also gave birth to a large number of derivative products, such as toys, cards, watches, key chains, T-shirts and so on. Publishing houses sell about 200 kinds of business licenses all over the world, and get 8 million euros of patent fees every year.

1989, Accor Group, French General Water Company and other enterprises signed a contract with the publishing house, and decided to build "Aste Reese Amusement Park" 60 kilometers north of Paris, and 3% of the profits of the amusement park will be returned to the publishing house. The style of amusement park is completely different from Disney's, with natural scenery as the mainstay and few large amusement machines. There are Gaul Village, Paris Street and other landscapes in the park, with small bridges and flowing water, birds and flowers, and strong French flavor.

At first, the amusement park lost money due to poor management and was once closed. 1In April, 1992, on the eve of the official opening of Euro Disney in the Marne Valley, 30km east of Paris, Aste Reese Amusement Park also announced its reopening to show its determination to fight against Disney. The excitement of Disney, like the priest's "magic potion", brought the amusement park back to life. Amusement Park 1997 made a profit of 5 million euros, and its shares were listed in the same year. Now it has gained a firm foothold and become a strong opponent of Disney. The process of its prosperity seems to be a new version of the adventures of Aste Rees-a story of the weak against the strong.