What are the operating modes of online marketing (such as B2C) companies?

Four mainstream modes of enterprise blog marketing

When we do blog marketing, especially in traditional enterprises, we must first make clear the role of blog, the purpose and mode of blog marketing, because different purposes, operating strategies and methods are completely different.

Mode 1: Take the blog as the official website, and use it to spread and promote the brand image and product image of enterprises or individuals, so that the target audience can directly contact the enterprises through the company blog and form the intended customers. Blogs can quickly spread corporate image with the help of traffic on the platform. Based on this platform, you can directly contact the target customers. For blog marketing, the core strategies are as follows: firstly, it must be based on providing customers with in-depth value content; Second, all kinds of contact information must be available; Third, keep regular updates; Fourth, a blog should first plan its structure, its products should be planned to show its sales force, and its company introduction should be detailed and authoritative.

Mode 2: Blog, as an auxiliary and supplement to the official website, has a certain personal nature, so its language style is more colloquial and its content can be diversified. There are not only official contents such as company brands and products, but also a lot of knowledge, humorous jokes and comments on hot events that target customers are interested in, which can make customers feel more intimate and infectious. Its core strategy is: 1. Strengthen and maintain daily interaction and communication; Second, personalized and emotional language, network language can be fully utilized; Third, the content is diverse and interesting, and various hot topics can be discussed. Fourth, you can attach columns of company bosses or executives, publicity and public relations personnel or various departments of the company.

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