Ford China advertising treats the Year of the Ox as the Year of the Horse? What do you have to say about this?

"Be joyful in the Year of the Ox" and "be so bullish" are slogans that can often be heard recently. Even on shopping platforms, you can often see bracelets, pendants, etc. related to the Year of the Ox. I believe that the majority of netizens are very clear about the fact that this year is the Year of the Ox.

However, what surprised us was that Ford China’s advertisement actually regarded the Year of the Ox as the Year of the Horse. Recently, Ford China released posters and advertisements on social platforms to promote its new electric vehicle, the pioneer pure electric SUV MUSTANG MACH-E. The poster read: "2011 China. Year of the Horse". Afterwards, Ford China still refused to admit it, and posted on social platforms: Ford's most famous "horse", the pioneer pure electric SUV MUSTANG MACH-E, was produced in China for the first time, referred to as the Chinese Year of the Horse. ?This wave of operations is very psychedelic. Marketing needs to do enough homework

Obviously, Ford China made a very obvious mistake and regarded the Year of the Ox as the Year of the Horse. Perhaps in order to restore reputation and force crisis public relations, Ford China's official website not only refused to admit its mistake, but also referred to its pioneer pure electric SUV MUSTANG MACH-E as the Chinese Year of the Horse. This time, not only did he make a bigger joke, he also received a lot of ridicule.

Whether it is making electric vehicles or any other product, while ensuring product quality, companies should also pay attention to being more rigorous in marketing. Ford China obviously didn’t spend too much money on marketing. Ford China obviously didn’t spend too much energy on research. It didn’t even know whether this was the Year of the Ox or the Year of the Horse. It ignored the facts and went all out on marketing. Its own electric cars have greatly damaged consumers’ favor. Respect Chinese customs and culture

As a foreign brand, Ford does not respect Chinese customs and culture. After admitting that China's fleeting year was wrong, wouldn't it be better to issue a proper apology, delete the poster, and replace it with a new correct poster? This can not only earn a wave of popularity and consumers' attention, but also let consumers see his attitude of knowing his mistakes and being able to correct them, and his attitude of respecting Chinese customs and culture.

On the contrary, Ford not only failed to apologize, but also forcibly explained the mistake as Ford's "Chinese Year of the Horse" electric car, which is really shocking. Perhaps in Ford's eyes, the brand's face is more important than respect. It would rather make the same mistake over and over again and force embarrassing explanations, and Ford would not apologize for it.

In this regard, I just want to say that since brands want to open up the Chinese market, build their own names and make profits, they must respect China's customs and traditional culture, and respect China's consumption. Otherwise, Chinese consumers will leave him. In addition, brand marketing should also do enough homework to prevent various mistakes from happening.