How can we make Aauto operate faster and the conversion rate will be high?

As one of the leading short video platforms in China, Aauto Quicker has an average daily dau of more than 65.438+0.3 billion, an average daily user usage time of more than 60 minutes, and more than 300 million social clicks. In addition, the occupational groups involved in Aauto faster are also quite diverse, accounting for 33% of middle-class consumers and 27.4% of high-class consumers, which can meet the marketing needs of different advertisers.

Therefore, Aauto Quicker is a big cake for enterprise information flow advertising. Then, how can we put information flow advertisements in Aauto faster and better, so as to achieve less advertising investment and more profits?

First, understanding users is the foundation.

Users are the biggest asset, which is directly related to the final realization. Therefore, only close to the user, understand the user's social attributes, hobbies and so on. In order to create advertising content that is more in line with the user's taste. Fully understand what users want to do:

1. Analysis of fan portraits

Fan portrait is a basic but very important user data. Understanding fan portraits can help optimizers create more accurately and pertinently.

Knowing the real data of fan portraits and not blindly believing in empirical judgment is the key to ensure that the content covers the needs of fans to the greatest extent and find their own differentiated advantages.

2. Fan interest analysis

After understanding the basic data of fan portraits, we need to further explore and understand the fan data, that is, fan interest analysis.

(1) Analyze the accounts followed by fans.

Knowing which celebrities fans pay attention to is an important way to study fans' content preferences.

On the one hand, if the accounts concerned by fans belong to celebrities in the same field, creators can learn from their advantages by studying these competitors, highlight their differences, and thus enhance their competitiveness.

On the other hand, if the accounts that fans pay attention to belong to celebrities in different fields, creators can take the initiative to break down barriers and conduct cross-border interaction and cooperation with these celebrities, giving fans different freshness and surprises, thus achieving a win-win effect.

(2) Analyze the videos that fans like.

What kind of videos fans like best is of great reference value to creators. The content theme, content style, title features and cover features of these videos are of great research significance.

(3) Analyze the videos with the most comments from fans.

The number of fan comments is an important dimension to measure the performance of content data. Studying the videos with the most comments from fans can provide some creative and operational ideas for the creators.

Fans are the foundation. In-depth study of fan portraits and fan preferences is the key to accurately find and verify content positioning and control the general direction of content. Find out who fans pay attention to through data mining details. What do you like to watch? What do you prefer to comment on? By planning the direction of advertising content, it is easier to achieve transformation.

Second, advertising creativity is the key.

1. Picture Vision

When making landing pages, we all know that color is also an essential factor. Picture vision can also be understood as color system. Try to choose a color system with high click-through rate when designing.

According to big data statistics, the click rate of warm color system is higher, followed by cold color system; In the material background, the golden series has the highest click-through rate, but it is actually red and brown. ...

2. Copywriting

If the color is attractive, the only test left is to copy it. According to big data statistics, copywriting can be mainly divided into four categories: true stories, original content, graphic listing, and graphic combination. We can choose video content according to our product type.

What are the characteristics of excellent creative videos? The characteristics of all creative videos can be basically divided into the following three points:

feeling of freshness

In fact, novelty can also be understood as fun and interesting here.

Why do short videos attract us to keep brushing down? It's just funny jokes, pop music ... There's always something new and interesting to lure us down.

replace

A most successful advertisement must make users feel the same way, completely unaware that it is an advertisement.

For example, take the most common scene of teenagers playing games as the starting point, and then draw out the pain points of playing games, such as "playing games is always stuck and flashing back", making users feel "Oh, I always encounter this situation", and finally give users an answer. Solving this problem is simple. Clean up the master with cheetahs.

You thought it was an advertisement? Yes or no, I'm obviously helping you solve problems in your daily life. Why do you say I am an advertisement?

Therefore, this is the genius of an advertisement, which makes users feel pain!

3. Benefits

Why would I do that? What good can you give me? The most common thing is that a celebrity endorsement of a product or online celebrity promotion will choose this routine.

Ok, let's stop here about how to do the information flow advertisement in Aauto faster. If you have any questions, please leave a message or consult us directly!