Why is there a double eleven?

Question 1: Why are there double eleven activities? Where did it originate? "Double Eleven" means 165438+ 10/every year. Because of its special date, it is also called Singles Day. Since 2009, large-scale e-commerce websites, such as Tmall and JD.COM, will generally launch some large-scale discount promotion activities on 165438+ 10/day every year to increase their sales quota. As the largest commercial activity on the Internet in China, the importance of Singles Day has attracted much attention because of its connection with the shopping festival.

Alibaba Group Holdings Co., Ltd. filed an application for the registration of the "Double Eleven" trademark with the State Trademark Office on 20110, and obtained the exclusive right to use the trademark on 20 12+28+04. It is said that Alibaba Group has obtained the registered trademark of "Double Eleven" (registration number: 10 136470, 10 136420). Authorized by Alibaba Group, Tmall enjoys the exclusive right to use the "Double Eleven" trademark and is protected by law. Anyone's use is trademark infringement.

Double Eleven originated from Singles Day, which is an entertainment festival among young people to celebrate their pride in being single ("single" means "single"). 1 65438+1October1,Singles' Day, comes from the fact that there are four * * * numbers "1"in this date, which looks like four bachelors, but Singles' Day means singles in Chinese, so Singles' Day is an alternative festival for singles. Singles' Day was born on campus, spread through the media such as the Internet, and gradually formed Singles' Day culture. Nowadays, more and more people choose to get married on Singles' Day, which is also a period when major businesses give discounts on the grounds of * * *. There are different opinions about the origin of Singles Day. A recognized saying is that it originated from the campus fun culture of Nanjing University in the 1990s ... Four boys who were "lying" in Nanjing University may never have thought that a joke "165438+ 10/0/is called Singles' Day! "It's too hot today. From the initial joke, to the self-deprecating activities on campus, to the lonely office workers' excuse to get together, it has finally become a new "festival" in the eyes of businessmen. Step by step, "Singles Day" stands out, alongside Christmas and Valentine's Day.

Question 2: Why did Ma Yun choose Double Eleven Tmall Double Eleven for the following reasons:

First, the right decision:

Taobao officials deeply analyzed the vast market of online shopping at present, and comprehensively grasped the information and situation of online shopping by the masses. Everyone trusts Tmall, and with its good reputation, it has won the love of consumers. Therefore, they seized this point and formulated a series of publicity programs to overcome traditional marketing methods and win consumers' psychology with price wars.

Second, online publicity:

After the promotion of Tmall's 11th National Day, the preferential information of Singles' Day filled the destination media publicity environment of Weibo and Tmall Taobao Station, which accumulated a cumulative effect for the arrival of the Double Eleven promotion. And other forms to promote this marketing, and launch a variety of interactive games.

Third, holiday marketing:

Double Eleven is a shopping festival in the name of Singles Day. Tmall Taobao intends to bind the promotion activities with an online festival, so as to win the hearts of the people and give it the meaning of online shopping promotion. When consumers think of Double Eleven, they will easily think of Tmall Taobao's half-price promotion activities, just like Mid-Autumn Festival and moon cakes, Dragon Boat Festival and zongzi. The difference is that both singles and online shopping are the products of online virtual genes.

Fourth, consumers themselves:

Tmall online shopping model saves a lot of intermediate links, so the price of Tmall goods is much lower than the real price, and consumers will choose the low price when choosing the same goods. Today, with the extremely developed Internet, they will conduct various forms of transactions, consume products and enjoy services at home through the Internet. Obviously, fast, efficient and unrestricted online shopping can satisfy people's pursuit of high cost performance.

Question 3: Double Eleven is Singles Day. Why is it a shopping festival? That's because those bachelors in previous years all released their stress by shopping. Then Ma Yun of Alibaba discovered the business opportunity and designated the Double Eleven Day as the "Shopping Carnival" at the press conference, and Ma Yun did succeed. 13' s double eleven is crazy, and the order fee on Tmall is several hundred million.

Question 4: Why do so many merchants participate in Taobao Double Eleven, because it is the day with the highest sales volume in the whole year?

Question 5: Why is the Double Eleven so popular now? Price and psychological incentives, price demand elasticity and second-degree price discrimination have become the key factors for the explosive growth of the Double Eleven.

The so-called second-degree price discrimination means pricing according to sales volume, that is, charging different prices for different consumption of the same commodity or service. Although prices have generally declined, lower unit costs can still increase the profits of businesses by expanding production and achieving greater economies of scale. Low prices can bring many benefits such as attracting customers, bringing repeat customers and secondary consumption. It is expected that a very favorable price will attract a large number of customers, and this price will only bring considerable benefits when the number of people exceeds a certain level, and this strategy will be implemented.

Question 6: Why are the brands of Double Eleven so cheap? What's the plot? In fact, it won't be much cheaper, which implies some minor problems.

First of all, it is the usual trick of online merchants to raise prices first and then lower prices. You think you got a bargain on the Double Eleven, and people didn't cut the price at all, just raised the price before you saw it. This is the trap that consumers encounter the most.

Second, the special products are out of stock. I remember buying special products online before, and then delaying delivery after payment. The seller explained that it was out of stock, sold out or out of stock. After waiting for several days, I was told that it was out of stock, returned the cheap products I grabbed, and finally got the useless things I bought in the store.

Third, the goods are low in price and the freight is very high, especially for big items such as furniture. According to many consumers, it is reflected in "Deception and Deception". "The freight may be higher than the commodity price. Fourth: business management, self-destruction. Some unscrupulous merchants, after releasing the "spike" information, operate in the background and buy spike products themselves, giving users the illusion of grabbing. In fact, even if merchants provide spike goods, scalpers will use spike software to constantly refresh links and cause network congestion.

Fifth: the express burst into a "slow delivery" and "double eleven" express burst. I'm afraid no online shop can do it without dragging its feet. Although the couriers are all ready, too many goods can't be transported quickly, so it is helpless to change "express delivery" into "slow delivery".

Question 7: Why did Taobao Double Eleven succeed? How did you get the merchants involved in the first place? It's simple. If you can call 10000000, then someone will come to do business, save the money and someone will come.

Question 8: Why is the transaction volume of 20 15 Double Eleven so huge? What does this mean? Is it 97 1 100 million or 92 1? It means that the share of e-commerce in the market is growing.

On the day of Double Eleven, most of the goods were processed at half price. And double twelve. .

Close the world, I quietly got into his bed.

I've been thinking, is it true that only people who haven't experienced it will think that sex is a hard thing to say? Perhaps it is also due to the lack of education, or, in the final analysis, national tradition. After all, a great philosopher once said, "Preserve justice and eliminate human desires", and it once became the mainstream of thought. I'm curious, because before I had any experience, I really thought that married life was an unacceptable thing. It's different now. Every night, I close the world, get into his bed and enjoy his breath in my ear, so that I can sleep soundly.

Seven years later, we finally got married. Now they are real lovers, not real nameless. At that time, my mother was so angry that we stole the forbidden fruit that she almost made me feed the mosquitoes. As soon as it gets warm, I'll prepare all kinds of mosquito-repellent incense early. Sometimes mosquitoes will be found when the house is warm enough in winter, and then I will hold a general cleaning to clean up every corner. Of course, I need mosquito-repellent incense for a few days. Here is the lightest porcelain mosquito-repellent incense box in the world, which is very convenient and should be carried with you on business trips. I accidentally broke one before, so I went to many countries to buy some new ones. Go on with the story that I almost fed mosquitoes.

My home is in City A, and my university is in City B. My current husband, Mr. Zhang, is a native of City B, and I am a classmate. We were together in the first semester, and once we went out to travel together, naturally we lived in the same room and had sex. But that is not the point. I didn't plan to go home in the summer vacation of my junior year. My mother urged me to go back, so I had to buy a ticket. Mr. Zhang came to see me off and put me on the bus. I can't bear to lie in his arms. I really want to be held by him all my life. As a result, the train really started I have been begging the conductor to stop and ask Mr. Zhang what to do with a calm face. Mr. Zhang just smiled: "Make up a ticket and take you home." I ran back and forth and asked which car could make up the ticket. After greeting, I dragged him to go there. As a result, he pulled me aside and told me to sit down honestly. He has already bought a ticket. I said, he hasn't left my sight for a second since I got on the bus. When did he buy the ticket? This is no joke! As a result, Mr. Zhang really took out the ticket and said that he had bought it when he bought it for me. Happy flower was probably the only word that could describe me at that time. I kissed Mr. Zhang on the cheek loudly regardless of other people's eyes. I suddenly realized a question ―― Should I take him home? Do you want to take this opportunity to confess to my mother? It is no exaggeration to say that I intend to marry him as soon as I graduate; It is no exaggeration to say that if I tell my mother that I have a boyfriend who is getting married, my mother can throw me out from the second floor (the second floor of my house). Then I called my mother and said that I would take a classmate home, a male classmate, and take him to my home to see the scenic spots. Anyway, there are vacancies at home, so people won't be allowed to stay in hotels. My mother agreed without saying anything ... (now that I think about it, my toes can figure out that this "male classmate" has an unusual relationship with me, not to mention how powerful my mother's brain is)

I got off the train and went straight home. I have colluded with Mr. Zhang. He still looks like "don't worry". I just know that after returning to China, we didn't have any intimate actions. It was my parents who solved the bedding for Mr. Zhang. Before going to bed, my mother came and carried me out. Throw out a sentence, "accompany me to the neighborhood, so bored that I can't sleep." There is a basketball court in the community. I followed my mother in a daze and sat on a bench in an environment where I could see my face clearly near the street lamp. My mother was quiet all the way, but she really didn't say a word. My sixth sense tells me that my mother will definitely talk to me about Teacher Zhang.

As soon as my mother and I sat down, my mother began to say something, which scared me to stand neatly opposite her and hang my head.

"Is he your boyfriend?"

"No, just a good classmate."

"That how so many years, listen to you mentioned more than one male students have a good time, but he, you mention less; Only he was taken home by you? "

"……"

"Did you go with him on your last trip?"

"It's not him, it's another female classmate. There is also a school sister who lives locally. "

"You never lie, you know?"

"……"

I already feel ... >>

Question 9: Why did the Double Eleven stock plummet? This has nothing to do with the double eleven, even if there is one, it is artificial. The rise and fall of stocks have their inherent laws, which are beyond people's control. The artificial control of the stock trend can only be short-term and partial, and will eventually operate according to the internal laws.

Personal views are for reference only.

Question 10: Why is Double Eleven shopping so hot? Why double eleven shopping is so hot mainly has the following points:

People's consumption concepts are different and their consumption level is quite high;

The price is cheap during the Double Eleven period;

Online shopping is convenient and fast, with rich items and strong selectivity;

The widespread popularity of the Internet has laid a solid foundation for its development.