Basic requirements for naming beauty salons

Basic requirements for naming beauty salons

The basic requirements of beauty salons for store names, store names are very important for a store, and a good store name can be known to more people, so people will consider many aspects when naming a store. Shall I share the basic requirements for the name of a beauty salon?

The basic requirement for the name of a beauty salon is 1 1, which is in line with the business project of a beauty salon.

The naming of beauty salons is generally combined with the beauty projects they operate. The so-called compliance with business projects means that the name of the beauty salon should be coordinated with the market positioning, main projects, service purposes and business objectives of the store.

If the name of the beauty salon is related to the main beauty project, then the name of the beauty salon is spread out, which means that the advantages of the beauty salon are spread out. Once the advantages of beauty salons are introduced, the brand image of beauty salons will be shaped. Of course, the name of the beauty salon should be consistent with the business project, and it should not be grandstanding. Making jokes will only make the original good beauty salon fall into the abyss.

2. It is unique.

In this era, new things emerge one after another, and people will always have aesthetic fatigue. The naming of beauty salons should also pay attention to this problem. The name of a beauty salon should not only be innovative, but also catch the eye of customers. Don't take names similar to those of your peers. The "XXX beauty salon" or "XXX beauty club" all over the street is not attractive.

Novel and unique store names can quickly arouse consumers' interest, attract them to patronize and increase the spread of beauty salons. "Recently found a very special beauty salon, the name is very innovative. Do you want to try? " Can beauty salons be unhappy when they hear such comments?

3, concise and lively

The length of the name of a beauty salon can directly determine the attractiveness of a beauty salon to customers to some extent. Short names are easy to remember, which can arouse customers' infinite reverie and enrich their meanings. Moreover, long names are easy to forget and have no expressive force.

Therefore, when naming a beauty salon, it is best to choose 2-3 syllables to ensure that the store name is concise and catchy. In addition, uncommon words should not be used in the names of beauty salons. Don't blindly pursue substitutes, it will be self-defeating. Imagine, if there are words in the name of a beauty salon that most people don't know or can't understand, how can we expect it to get good communication effect?

Naming skills of beauty salons

style

Secondly, the naming should be coordinated with the shop design style of beauty salons. If a beauty salon is called "Terminator", I don't think there will be customers. "Style" generally refers to the hardware, facilities or decoration of beauty salons, that is, what consumers can see with the naked eye. It can be said that the style is related to the personal taste of the beauty salon owner, and the boss's thoughts are generally expressed through color.

It can be said that the boss's personality is different, and the style of the beauty salon designed is also different. He wants to stand out and make it impossible for other beauty salons to clone. Conception and related topics, and then position your own style.

Color represents style, please choose one or two you like carefully:

1. "Purple" color: stands for nobility, elegance, charm and mystery. ...

Second, the color "red" represents enthusiasm, brilliance, excitement and celebration. ...

Third, the color "yellow" represents brightness, health, vitality and vigor. ...

Four. Indigo color: It represents peace, calmness, profundity and comfort. ...

Verb (abbreviation of verb) "green" color: stands for nature, freshness, youth and tranquility. ...

Six, "blue" color: represents eternity, rationality, emotion and vastness. ...

Seven, "white" color: represents clean, simple, dreamy and distant. ...

Eight, "pink" color: represents romance, softness, sweetness and loveliness. ...

location

First of all, we should give ourselves a "positioning", which is the "market entry point". Such as "beauty center", "beauty salon", "beauty company" and so on, sounds good, but it may not attract the attention of beauty customers, and business may not be good. On the contrary, some are called "small beauty salons" and "alley deep beauty salons", but the business is very good. It's like hurting someone A punch is very powerful, but it is definitely not fatal with a knife. A knife can kill each other with only a fraction of the power of a fist.

Therefore, the naming of beauty salons should be based on "points" instead of "faces" for vanity.

First, emphasize the business scope: such as "professional nursing beauty salon" and "medical beauty treatment hospital"

2. Indicate the clients: such as "Beauty Salon" and "Thirty Beauty Skin Care Houses"

3. Specialty: such as "Tianzhen Mei Wen Beauty Salon" and "Liliang Cosmetic Beauty Salon"

Fourth, indicate the location: such as "alley deep beauty salon" and "studio beauty salon"

V. Suggested price positioning: such as "meager profit beauty salon" and "35 beauty salon"

6. Description of service items: such as "professional freckle removing and whitening organization" and "bodybuilding women's weight loss organization"

Vii. Highlight the service hours: such as "Beauty Salon that Never Sleeps" and "Beauty Salon with Evening Primrose"

Basic requirements for the name of beauty salon.

The decisive significance of beauty salon hardware style to the name.

The so-called hardware style generally refers to the equipment and decoration of beauty salons. However, it should be noted here that with the improvement of people's overall understanding of the style of beauty salons, beauty salons have achieved effective macro-integration of their own decoration, which is simply the relevant positioning of beauty salons from the macro level.

According to the customs of different countries, it can be divided into

Classical Chinese style: It gives people a feeling of warmth, comfort and nostalgia.

Bohemian style: It represents an unprecedented romanticization, folklore and liberalization. It also represents an artist's temperament, a fashion trend and an anti-traditional lifestyle.

Ancient Roman style: The ancient Roman style is characterized by luxury and magnificence. The column shape of stamps was created by the ancient Romans. There are coupon holes between the two columns, forming a decorative column with bold combination of coupon columns, which has become the most distinctive feature of western interior decoration.

Italian style: Italian style gives full play to the advantages of column system and organically combines columns with vault, arch and wall interfaces. A brisk open gallery, beautiful arches, straight feet, and the use of perspective to integrate architecture, sculpture and painting into a room.

Unique skills of naming beauty salons

1, name of creative beauty salon

An industry has thousands of shops, large and small. Therefore, how to make the name different requires the operators to think carefully. It can be said that it is not too much to rack one's brains. "Pristine" is the brand name of beauty salon, which means "to make all women in the world more beautiful". It can be said that a very creative beauty salon name gives people a beautiful and romantic feeling, and it seems that the beauty salon is very warm and gives people a poetic feeling.

2. Name of outstanding strength

The names of some beauty salons make people see their grades and business strength at a glance. For example, comparing the two names of "Pristine Beauty Salon" and "Pristine Beauty Club", it is obvious that the name of the first beauty salon is a bit common, while the second name, a beauty club, is clearly marked as a high-end beauty club, with a much larger scale, which makes it easier for customers to accept the concept of the club and looks very classy.

This name highlights the characteristics of this industry.

Many people like to name beauty salons with strange names, which is actually not good. For the beauty industry, the unfamiliar beauty salon name is an obstacle for customers to accept and understand.

For example, "Meimei" is the name of a small beauty salon. Nowadays, many female friends in the society are pursuing the image of urban beauty, working girl and professional woman, and many people are eager for that beautiful style. So the name of this beauty salon caught many people's hearts at once, and naturally many customers will come to enjoy the service.

4, simple, easy to remember, easy to say.

The name of the beauty salon should be simple, easy to remember and easy to say, which can make people look fresh, read fluently and understand without any obstacles. Pursuing creativity is on the one hand, but it doesn't mean that it's not binding and difficult for customers. If the name of a beauty salon is creative, unique and easy to remember, who doesn't like such a beauty salon name?

5. Name by others' fame

"villars" and "Mona Lisa", two very famous beauty goddesses in western mythology, would be very good if they were the names of beauty salons, because they are both symbols of beauty. I have seen a beauty salon called "Once upon a time". This name was originally a famous English song, and everyone is familiar with it. But the implication of making people young and going back to the past has touched people's hearts at once.