Why do scary anti-smoking ads make smokers smoke more?

Various anti-smoking advertisements have been in China for decades, and the words "Smoking is harmful to health" are clearly written on the cigarette box of each pack of cigarettes. However, after such a long period of time, In these years, for smokers, such big words are just passing rain and clouds. Who else can really keep them in their hearts? Of course, this problem is not only in China, but also in the United States, Germany, Brazil, Russia and other countries around the world. Smokers are similar. They even pay less attention to these anti-smoking advertisements than Chinese smokers. In Russia, The number of smokers is increasing every year, and the age of smokers is getting younger and younger. In the United States, female smokers far exceed those in China. When faced with such horrific anti-smoking advertisements, they just treat them as a gadget and will not let go. In your eyes?