What is the IQ tax water purifier?

First, the product price is much higher than the value.

Anyone who has studied the water purifier a little knows that its principle is not complicated, and it is all physical filtration. Even people with strong hands-on ability can assemble a water purifier by themselves, which only costs three or four hundred yuan. Obviously the same filtering principle and the same filtering effect, but the products on the market sell thousands.

If the brand sells for three or five thousand dollars, after all, brand marketing, celebrity endorsement, after-sales costs and other expenses need to average to the product price, but the water purifier with a miscellaneous brand will also sell at a high price. This is really cutting leek, and the price of the product is far higher than its value!

It is worth mentioning that the same filter element, expensive water purifier and cheap water purifier have the same filtering effect, but the shell is different. The former is the shell produced by ourselves, and the latter is the shell of the foundry.

Second, the cost of replacing the filter element is very high.

The filter elements of general water purifiers need to be replaced regularly. The replacement cycle of different filter elements is 3-6 months, 8 months, 12 months and 24 months, and the cost of replacing a filter element is often around 200-300, even 500-800 yuan. Basically, it can be said that the water purifier mainly earns after-sales money for replacing the filter element.

Many people only pay attention to the price of the water purifier when they buy it, without considering the cost of replacing the filter element later. When they bought it and used it at home for a period of time, they found that the cost of the filter was higher than they expected. After several changes, they no longer consider continuing to invest, so they think it is an "IQ tax".

Third, the false propaganda and routines of merchants deeply attract consumers' disgust.

In fact, there are many false advertisements about water purifiers. Even if celebrity endorsements are used to boast that products have various patents, there is no guarantee that the quality and filtering effect of products are really as good as it says.

Even in order to trick some elderly people into buying water purifiers, merchants trick the elderly into believing that unpurified tap water is toxic by giving them free gifts and measuring water quality, thus placing orders to buy their products, which makes many consumers who know the truth no longer believe in water purifier products.

Four, the filter life is only based on time, not according to the actual use of replacement.

When it comes to the problem that the water purifier needs to replace the filter element, it may be a bit biased to replace it according to the time period. For example, a consumer who has been on a business trip for a long time has not been at home for several months, and the filter element is about to be replaced, and an alarm is started. They feel that it is not cost-effective to change, and they are worried about insecurity if they don't change.

In fact, I want to know that it is definitely inaccurate to measure the actual life of the filter element with time. In this way, families with small water consumption may find that the color of the inner core is still sufficient when replacing it, resulting in waste. For families with large water consumption, the filter may have failed long ago, but it is still within the validity period. I don't know if the water I drink is healthy.

Five, long-term drinking pure water is not appropriate.

Water purifier will filter out minerals in tap water, so it is not suitable for long-term drinking, because it will reduce the intake of minerals and beneficial elements. Drinking purified water for a long time may also increase the risk of cardiovascular disease and the metabolic acid load of the body, thus increasing the risk of osteoporosis.

The water quality problem is really a big livelihood problem. In fact, the water purifier is not an IQ tax, and its existence has its own reasons. Especially in Xinjiang, Shanxi, Guizhou and other regions, the amount of water and alkali is large, and a water purifier and water softener can really improve the water quality. However, don't believe that the expensive water purifier boasted by merchants can cure all diseases. Even more than 3,000 water purifiers are undoubtedly IQ taxes.