Why can't Highlander sell as much as Ford Sharp?

At present, the available data is the sales volume of1-1last year. Sharp world is close to 1 1 10,000 vehicles, and Highlander has 85,000 vehicles, which really leads the sharp world. Speaking of reasons, although the questioner thinks it is not an engine factor, I think there are realistic factors in this regard. If the supply is sufficient, why should 4S shopping malls raise prices in disguise? I wanted to buy one myself last year, but I didn't buy it later. One of the reasons is that the store asked me to decorate 10000 yuan, so I gave it up (the second and third reasons are to use 97/95 oil, and the rearview mirror heating only costs 300 thousand yuan).

I interviewed the management of GAC Toyota, and their explanation was insufficient production capacity and insufficient engine supply.

As for the comparison between Sharp and Highlander, although the entry level of these two cars is 65,438+0,000 yuan in Sharp, Sharp has a discount in the market, and many areas can get at least 20,000 yuan. From this point of view, Sharp has a price advantage over Highlander, and its configuration is better than Highlander, which will inevitably bring better sales.

On the other hand, Highlander, despite its quality advantages, is arrogant enough to make some people turn around and leave (I am an example myself, and there are several others like me). Now, after all, it's not the 1990s. Many models, wide range of choices. You are awesome, but I can sell it to others.

Because people who buy cars now are not stupid! Spend less money to save face. Regarding the comparison between these two cars, I list the following points for your comments:

1, in terms of security, Sharp completely defeated Highlander!

Needless to say, just look at the collision test of professional institutions. The safety of American cars is not blown out! It is the deepening of safety concept and the implementation of standards. You will be more impressed by the results after the accident of American cars!

2, passability, sharp world also defeated Highlander!

Look at the four-wheel drive test, Highlander four-wheel drive can't cross the axis! "Sharp Edge" can't get rid of drowsiness by landing on only one rear wheel. The question is, what is the significance of Highlander's four-wheel drive? Do users buy Highlander four-wheel drive only for the power distribution of front and rear wheels?

3, in terms of control, sharp world kills Highlander! This is due to the setting and adjustment of the chassis suspension. Sharp uses a lot of aluminum alloy materials, and Highlander uses iron! This can explain why Highlander is heavier than Sharp! The swing arm of Sharp front suspension is made of aluminum alloy, with a cost of 1200, while Highlander's is made of iron, with a cost of 750. A multi-link is hung behind the sharp edge, and Highlander uses a double fork arm.

4. In terms of power, Sharp is better than Highlander. No one dares to deny this, right? Ford's engine technology is not mentioned. Since the power is strong, the fuel consumption is of course slightly higher than that of Highlander, but Highlander uses 95 oil and Sharp uses 92 oil.

5. In terms of configuration, Sharp beat Highlander! Look at the specific configuration parameters of the two cars at a glance!

6. in terms of space, Highlander won the sharp world, no problem. Sharp world is bigger than Highlander, why is the space smaller than him? Ford's engineers are stupid? Back to the first question, safe space reservation! Sacrifice space to ensure collision safety!

Is it because Highlander has a large space, domineering appearance, smooth driving and smooth shifting, and ignores so many advantages of Sharp?

To put it simply, Highlander 2.0T4 started in 16. After driving for several months, the overall feeling is that the car is smooth, the engine power is strong, and the overall feeling is good. I waited in line for two months before I mentioned the car, and there was no fare increase. As for the question of no discount, chatting with friends, I feel that Toyota's fourth son can hardly make any money except selling cars and maintaining them. Why? The car is basically not broken. As long as it is well maintained, the fourth son has no other income. Compared with other joint venture brand vehicles, there are still some minor problems. Changing parts is profiteering, so other brands still focus on selling cars and repairing cars. I don't know right or wrong, just chatting.

Li Laomao said that the car will answer all kinds of car selection questions for you unprofessionally.

I think there are several reasons why Highlander can't sell beyond the sharp world.

First, the issue of sales attitude.

Every time I go to Toyota 4s store, I get the impression that the sales consultant is stubborn and loves to answer irrelevant questions. This is indeed related to the popularity of various Toyota models. It is estimated that only the public can wrestle with it. For example, Corolla, Zhixuan, Prado, Highlander and Camry are in short supply. The change of supply and demand also makes consumers change from the active side to the passive side, which makes the sales attitude more arrogant. There is a kind of contempt that you love to buy or not. If you don't buy it, others will buy it anyway. I feel that consumers are still asking for a car, and their faces are ugly and things are difficult. Unable to stand this cold reception, many consumers turned to other alternative models. Can't they buy a car with money? I won't leave you here, but I have my own place.

Second, increase the price and wait for the bus.

Highlander this car is indeed a magical existence, for many years in a row, the price increase, and the price increase is not a little, even reached more than 20 thousand. Although the country has also introduced new automobile sales management measures, there is still a problem of poor supervision, which also gives many dealers an opportunity to book cars at a low price, hehe, but if you want to pick up the cars, it is estimated that you will have to wait until the seas run dry and the rocks crumble. That's not all. Even if you pay more, you still have to wait for the bus for a month or two. The long wait is also a torment for many consumers. Can't stand the bad habit of dealers raising prices and the long wait, many potential customers of Highlander will also be lost to Sharp and Crown Road.

Third, the configuration is shabby.

Highlander's overall product strength is really high, and it does not deny that it has various advantages, such as high space utilization rate, comfort, few minor faults and high preservation rate. However, the overall strength does not mean that Highlander is impeccable and perfect. It also has many shortcomings, and low configuration is one of them. In addition to the top, all the foot brakes also use halogen headlights. None of the three cars in the middle and low range have reversing radar and images. Sunroof, leather seat, etc. Must be equipped with medium and high accessories. Not to mention other high-tech accessories. Poor thing. On the other hand, in Sharp, the penultimate model can basically meet the daily needs, such as front seat heating, cruise control, large screen control, reversing image and electronic handbrake. After the comparison, consumers are also disappointed with Highlander.

Fourth, the cost performance is extremely low.

Highlander's own guide price will be higher than Sharp's 1 10,000, and with the increase in sales of 20,000, the overall price will be 30,000 higher. In fact, Sharp has more than 10,000 discounts, so in the long run, it will be close to 40,000 inside and outside. Spend less money, buy a higher configuration, and don't wait for the bus. Most people will turn to Sharp World.

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Highlander and Sharp are roughly the same in size, positioning and space, and can be replaced with each other. It's not that consumers can't live without buying Highlander. This is the premise. In addition, the sharp configuration is high, the price is favorable, and the cost performance is full. I don't have to wait for the bus. If I were you, I would choose Sharp instead of Highlander.

I am the original owner of Sharp. 65438+picked up the car in July 2005, and waited for more than a month without increasing the price. Because of the seven-seat car, there were not many choices for the seven-seat SUV. In addition to these two models, there is also Dodge Coolway, but I don't like it, so I chose between these two models. Before I bought it, I went to the store to have a look. Comparing the interior and sales attitude and price increase, many netizens have said it before, so I won't go into details.

Personal supplement: Sharp configuration definitely deserves a higher price than Highlander, and if the configuration is the same, the price gap between the two sides is actually very small. Sharp's rich configuration will never hide the overall quality of a car, such as a great car or a domestic ordinary car, including body stiffness, chassis adjustment, interior grade, engine and so on. To put it bluntly, selling cars depends on rich configuration. Sharp is definitely not. The engine is quite strong, the chassis is solid, and the sound insulation is good (especially the front double glass). Friends who have driven my car say it is easy to drive. There is a lot of space, and no one in the third row said that only one child and pet can sit. On the premise of accommodation, the second row is relatively spacious for adults to sit on. The fuel consumption is not high, 10.2. The interior materials are sincere enough, and there is basically no smell after a week of picking up the car. In short, you won't regret choosing Sharp.

I would also like to add that the goal of domestic Sharp is very clear, that is, to make seven seats for the domestic market demand. Compared with the American version, the shape design of the rear row really has nothing to shine on, because the through taillights are removed. If Changan Ford can launch the original five-seater car with castrated through taillights, it will definitely be another explosive car.

Highlander is compared, hung and crushed every day, and its status as a benchmark is established. For almost two years, prices have been rising, and the market will not lie. Highlander has the shortcomings of low configuration and weak handling, but GAC Toyota has good ride comfort, space utilization, engine ride comfort and quality control. Consumers are not fools, just open them and you will know. The sales volume is around 8000, which is affected by the engine capacity. The original imported 2.0T engine performed well, just like Lexus NX and Crown, but the training was slightly different. 4S made money with the increase in price. I don't understand why manufacturers don't increase engine capacity as soon as possible.

First of all, Highlander is a Japanese car, which will hinder some consumers more or less. Followed by equipment. Highlander is not as high as sharp edge, and the performance of four-wheel drive is not as good as sharp edge. You can search for comparison videos online. Finally, there is the price factor. So I have more than 10 thousand discounts in sharp world. Highlander doesn't get a penny discount, and sometimes there is no car! Consumers are psychologically unable to pass! I hope this answer can help you!

In marketing, Toyota and Ford treat Highlander and Sharp differently, which is the main reason why Sharp buys better than Highlander.

Medium-sized SUV is a relatively high-profit model. Ford's approach is to give up the profit of each car and reduce the actual selling price to boost sales, while maintaining the overall profit and increasing market share.

Toyota may be limited by the engine capacity at first, so it can't produce more Highlanders, and the terminal price can't come down under the strong demand. However, through marketing, it is found that moderate hunger marketing has not reduced the overall profit, and then it will not be forced to sell. After all, the current utilization rate of 2.0t engines in Toyota cars is not high, and increasing the production line in order to increase sales may not be worth the loss.

Since Highlander was redesigned and made in China, as two very popular 7-seat SUVs, the comparison between them has never stopped! This problem has also entangled many consumers, so why can't Highlander sell beyond the sharp world! I think there are four reasons!

First, national feelings! Highlander is a Japanese car. Although the acceptance of Japanese products has eased after so many years, more people still have certain feelings. In the case that both are similar, many people prefer American cars to Japanese cars!

Second, Highlander's sales strategy! As its best-selling SUV, hunger marketing has been adopted from the previous generation to the present. Many people really say that manufacturers can't produce it, which is nonsense! If the long time interval from the previous generation to the 20 18 model still can't improve the mass production, it can only be said that the manufacturer deliberately did it, which is one of the reasons why some car buyers were drained to the sharp world!

Third, car configuration! Compared with the same price, the configuration of Highlander really doesn't make sense. More than 200 thousand cars have to be equipped with reversing radar. I am drunk Although the central control of the sharp world is also speechless, it is better than Highlander. But now manufacturers find that Highlander is not the only one in the market, so the 20 18 model has been upgraded in configuration.

The last point is the rhythm of being taken by sunspots for so many years! Japanese cars are thin and American cars are thick. In fact, this has been confirmed by many automobile media that it does not exist, and it is just a malicious behavior of online sprayers. But it's true that Japanese car paint is so thin.

The seven-seat SUV is aimed at Highlander, not because of how strong Highlander is, but because Highlander has long been the only medium-sized seven-seat SUV in China, and there are no targets for other targets. Now the bleak sales of Highlander has clearly shown that Highlander's glory is only because there is no competitor at the same level. Of course, only one person will participate in the competition, and the champion will not be others. Now Highlander has dominated the market for many years, but it has been beaten out of the water by the sharp industry that has just been listed for one year. Better or worse goes without saying. As for the limited production capacity, this explanation is simply a cold joke in today's global industrial overcapacity and the red sea of the automobile industry. Off-topic: There are many favorable comments on Highlander in the sharp section of almost all auto forums, which is correct. Gone are the days when Highlander monopolized the seven-seat SUV market. In the case that the configuration and ability to get rid of difficulties are obviously lost to the sharp world, Highlander can't make a comeback by relying on feelings, boasting and stupid hunger marketing, and will only be eliminated by the market. However, will Toyota, which has always despised China consumers, really face failure and make serious improvements by no means?