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Automobile sales skills and vocabulary?
Question 1: How much is this car? \x0d\\x0d\ This is a very direct question, but in car sales, the salesman can never simply answer how much it costs. The salesman's answer: "Hello, sir/madam, the price positioning of our car is more humanized, and it is configured according to the actual situation of customers, so the price will be different." Then give quotations for different configurations according to the customer's situation, and don't quote the lowest price to the customer at the beginning. Because after you quoted a low price, even if the configuration is no better, customers are not willing to pay a high price. \x0d\ Question 2: How much discount can you give? \ x0d \ x0d \ This question must not show the low price given by the company at once. One of the skills of car sales is to grind your mouth with customers. Sales staff can tell customers that our price is very favorable, and there are many discounts and gifts at this price. The sales price is directly related to the commission income of companies and individuals. Giving gifts is better than giving them to customers easily. \x0d\ Question 3: What other gifts are there? \ x0d \ x0d \ Anyone engaged in automobile sales knows that the company has many fine products to give to customers, but they are not given casually. Try not to give extra gifts when you can convince customers, because gifts also cost money, and giving gifts is equivalent to reducing your commission. In car sales, you can tell customers that we have given you a lot of gifts. If we send them at this price, we will lose money, and it is difficult to explain to the company. When you meet a customer who insists on giving something, you must tell the customer that I helped you apply to your superiors, so that the customer feels that this gift is really valuable and that you helped him. \x0d\ Question 4: Why is it so much more expensive than the online price? \x0d\\x0d\ This question is a good question to answer in automobile sales speech, and the automobile salesman must first affirm the customer when answering. It can be said: well, our price is a little higher than that on the internet, but you also know that everything on the internet is virtual, and you dare not buy a car directly on the internet, right? Moreover, the configuration and service of our price are not available online, so the configuration and after-sales service of this price are not expensive. \x0d\ Question 5: What is the minimum price of this car? \x0d\\x0d\ When the customer talks about this, it means that he really wants to buy this car, and the car sales talk about not being happy with the customer. We should explain the advantages of this price to our customers. If the customer insists on which price to buy, it can be reduced in additional gifts and after-sales service. \x0d\ Question 6: When can the car be reduced in price? \x0d\\x0d\ At this time, the customer is in the wait-and-see stage, that is, he really wants the car but just thinks the price is not suitable. The salesperson must not just go back to the customer's time or do it without knowing it, but seize the advantage that he wants this car and attack the customer again. In car sales, it can be said that this car is very popular in the market, and it is difficult to reduce the price in the near future. Besides, the extra gifts we give on the basis of this price are equivalent to a lot less. \x0d\ Question 7: Should I go back and think about it? \x0d\\x0d\ Smart car salesmen know that this is a customer hinting to the salesman that he wants the car, and the salesman must not let the customer leave like this. Automobile sales skills can capture the customer's psychology: "Do you have any other concerns?" I can help you answer any questions. "\x0d\ Help the customer analyze from the customer's point of view and dispel all his concerns. \x0d\ If you can do a good job and serve customers with sincere attitude, you can win the first step in the transaction and get a good impression in front of customers, which is also the most basic sales skill that car salesmen should master.
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