Promoting four mistakes and four defenses from the media platform (shared by Sun Yi)

Look at the things that need attention first, so that the mood will not be very heavy. 1, pay attention to the user experience, and don't maliciously push content from the media platform. What should I pay attention to? When optimizing the website, we often mention the word user experience. In fact, it is not only optimizing the website, but also from the media. User experience is a problem that we must consider and focus on. The user experience is not good, everything is in vain! If it is a business operation, few people will pay attention to it, because this is a big bottleneck, because the first reaction of users will think that you are pushing advertising information, no matter what content you push. So don't maliciously push content, especially advertisements. 2. Pushing valuable content can create even a little value for users. What should I pay attention to when promoting the media platform? What a self-media platform can push for users is nothing more than two things: interesting &; Useful. You can see the headline that we should be able to create even a little value for users. This value is not just talk, but really valuable. Of course, value does not mean that it is real money directly, nor does it mean that it can help users, nor does it mean that it can inspire users, nor does it mean that it can become the content users need. These are all contents that can create value for users. Either it is very interesting and can attract users to cry for a long time, but it is best to share some value in the pushed articles. 3. Don't be the owner of the user. From the user's point of view, once the audience of the media platform is determined, our content direction should also be determined. If your media audience is in the internet industry, you push the content of car repair every day. Who will watch it? We must think from the perspective of users. We will push what kind of content users of this type and this group like to watch, instead of making decisions for users. If we think this joke is not bad, we will push a user. Therefore, we may lose some users. 4. Create your own self-media style. At first, there was no direction to do self-media, imitating some industries to do better self-media. This is understandable, but you have to make your own style and slowly show your competitive attributes, otherwise it will not last long. In particular, the Internet itself is unpredictable, and there is no core positioning to precipitate users. What's the difference between it and a newcomer? Being a self-media platform is prone to some misunderstandings 1. Everyone is from the media, and blindly entering the media will often give up halfway. Now WeChat needs to have certain self-media resources, influence and channels to continue. Otherwise, it is easy to give up halfway. Because WeChat official account is a closed platform, there is no content distribution. If you don't have the resources, influence and channels, I suggest you start with Weibo, Zhihu and today's headlines. Because they are open platforms. The correct way is: first, position yourself according to your own advantages, determine the differentiation of your own positioning and the uniqueness of many homogeneous media, and create your own competitive barriers through continuous content creation. Choose the platform that suits you and start from the media. 2. The original content is important and does not need to be promoted. In fact, promotion is equally important. Positioning and originality from the media are very important. Yes, it is very important. However, in this era when the fragrance of wine is also afraid of the depth of the alley, promotion is equally important. Promotion is the most concerned problem of powder absorption. It is not a dream to share three ways of powder absorption and quickly rise to over 10,000 fans. Organize activities; Bait powder absorption method, combined with any unique resources in your own industry, as a bait to attract fans; Channel powder absorption method is promoted in different promotion channels to create influence and attract fans. 3. Single platform operation should be multi-platform matrix operation. 4, easy to live from the media, nothing to write articles. Actually, it's not. It's coolies. Being self-media is like taking care of your own children. All imaginable emotions, such as cold, hot, happy and sad, should be taken into account and some feedback should be given in time. Only when your readers are happy and your fans are comfortable can you spread your content and slowly expand your KOL, and your self-media platform will be formed. Never trust the poisoned chicken soup that became famous overnight. You have to believe that fans and readers can only achieve you if you do your content well and help them. The self-media platform is a platform for spelling content. Even if you rely on small tricks in a short time, those who laugh at the end must be those from the media.