Forbes analyzed how Bell's sky-high price became a superstar policy and Real Madrid's survival philosophy.

Bell is about to join Real Madrid, and his transfer fee will surely set a new world record. Maybe many people will wonder why Bell is worth so much money. Recently, Forbes, a famous American business magazine, published a column, which deeply analyzed how the sky-high price of 1 100 million yuan was made, and pointed out that even if the transfer fee is higher, Real Madrid will never hesitate or shrink back. Because the superstar policy is Real Madrid's survival philosophy.

Earlier, Arsenal coach Arsene Wenger sarcastically said that it was a joke for Real Madrid to buy Bell with 1 100 million euros, because it was completely inconsistent with UEFA's financial fairness policy. Wenger's words represent the voice of a large part of people inside and outside the circle. Most people question whether Bell is not worthy of the world's first price. However, Forbes magazine gave its own understanding that Bell 1 100 million is not expensive, and Real Madrid is not stupid to buy him.

Forbes said that in 2000, florentino won the fans of Real Madrid fans with his superstar policy and entered the Bernabeu. Since then, Real Madrid has started a completely different development path from other clubs. In the following years, Real Madrid can always buy the most capable and valuable stars in the world. Real Madrid has upgraded from a powerful Spanish team to the most popular top club in the world. Figo, Zidane, Cristiano Ronaldo and Beckham form the first phase of the Galaxy battleship. Since 2006, Real Madrid's transfer policy has been adjusted, and superstars are no longer emphasized. However, after the successful restoration of Buddhism in 2009, Kaka and Cristiano Ronaldo successively offered sky-high transfer fees, and Real Madrid returned to the road of superstars.

The high transfer fee has not become a burden for Real Madrid, but has become the biggest driving force for the improvement of turnover and word of mouth. In florentino's first fiscal year, Real Madrid's operating income was only $654.38+400 million, but by 2065.438+02, Real Madrid's turnover had reached the highest $665 million in the world. Real Madrid has not stopped because of the high transfer fees of countless superstars, but has become the most profitable business empire in the history of world sports because of the joining of stars. Simply put, Real Madrid's competitive performance has been guaranteed because of the joining of superstars, and sponsors are more willing to spend money. In addition, ticket income, TV broadcasting income and peripheral derivatives income all make Real Madrid earn a lot of money.

Among them, TV broadcast income is the biggest source of income for Real Madrid. Real Madrid can get $65.438+0.8 billion in TV broadcast revenue from La Liga every season, which is enough to buy two Cristiano Ronaldo. From florentino's personal point of view, his greatest success is to improve the finance and reputation of Real Madrid qualitatively. As for whether a star can prove his worth on the court, it is not so important. For example, Kaka's competitive value is completely out of line with his 60 million euros worth, but Real Madrid did not suffer. On the contrary, Real Madrid gained hundreds of millions of new fans because of Kaka's joining, and commercial advertisements and sponsorship contracts from Brazil, Italy and Asia also flooded into the Bernabeu.

Yes, for Real Madrid, signing a superstar is far more representative of the club's success than winning a trophy. Real Madrid is different from other teams. Real Madrid does not live by achievements, but by business. From this perspective, Real Madrid is like the new york Knicks of NBA. The team missed the playoffs for ten years, but it is still one of the two most commercially valuable teams in the NBA (the other is the Los Angeles Lakers). Bell's transfer fee of more than 654.38 billion euros is not the most important. Welsh genius has proved to be the best winger in today's football. The era of Messi Cristiano Ronaldo's dominance will pass sooner or later. Bell is the last successor of the two kings in terms of ability and development potential.

From any point of view, Real Madrid's signing of Bell is a good thing. Signing Bell is just an inertia after Figo, Zidane, Cristiano Ronaldo, Beckham, Kaka and Cristiano Ronaldo, and his worth is nothing more than synonymous with different eras.