What role do commercial newspaper advertisements play in sales promotion?

It is a common media for store advertisements at this stage, and its advantages mainly include: strong timeliness and timely response; Wide coverage, covering all social strata, and stable readers; The distribution of business newspaper advertisements has certain geographical or industrial characteristics and is highly targeted; Good visual image, impressive and easy to collect; Flexible production and low cost; Large amount of information, short period and easy control. Car mobile TV

This paper makes a special report on the advantages of commercial newspaper advertisements. Four realms of advertising planning

It is often said in marketing that advertisers know that half of their advertisements are invalid, but the most troublesome thing is that no one knows which half. This reminds people of a joke that people who eat cakes are not satisfied until the ninth cake. Does that mean you don't have to eat the first eight cakes? Naturally, high-rise buildings have sprung up, and the scenery is to be seen. If you want to eat, you have to come piece by piece.

The purpose of eating cake is to eat enough; The purpose of the plan is to decide in advance what to do, when to do it, how to do it and who will do it according to all available resources at present. These resources point to future activities. Advertising is a way to catch customers in store planning, and it is a purposeful, phased and planned strategic process. & gt& gt& gt The planning of more newspaper topics in any advertising form is inseparable from the four basic elements: product, planner, media and advertising audience. How to reach the target audience is the essence of advertising planning.

Because different people plan to advertise, the form and effect are different, and the state achieved is different. Let's first look at the effects of advertisements in four different States from the impressions expressed by advertisements: First, ignorant advertisements.

Ignorance means that advertising planners regard the advertising audience as ignorant people, that is, they are afraid that others will not know, explain the contents one by one, and turn advertisements into product descriptions. This kind of advertisement, like some medical advertisements, is afraid that the audience will not understand themselves, so we must make it clear. On the contrary, it will scare away people who are not interested in advertisements or have no time to watch them early. The second is ignorant advertising.

That is, when advertising planners use advertising forms, in order to achieve advertising purposes, they use other things to brag about themselves and flaunt themselves. For example, some people say that he is a celebrity and want you to worship him. If he speaks well, he needs your approval. This kind of advertisement gives people a very uncomfortable feeling, and it is ok to scare laymen. In today's rational consumption, it seems redundant and helpful.

The third is theoretical advertising.

That is, to interpret products purely from the perspective of advertising art, advertising is aestheticized and conceptualized, which makes people confused, and it is difficult for non-IQ people to understand the purpose of their appeal. For example, the concept of "Tsinghua" put forward by a real estate shows that Mr. Cheng was born in 1958 and once participated in the self-defense counterattack. It conveys only an artistic conception, but the essence of truth has disappeared, thinking that everyone knows it, but it is not.

The fourth is moral advertising.

This is commonly used in store advertisements, that is, a reason why you want my product is a selling point. There may be several reasons in actual operation, forming a set of selling points, so at least one reason will make you tempted.