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Why is Gionee m20 17 so expensive?
Secondly, m20 17 is positioned as a successful person. The price of 6999 yuan may be expensive for you and me, but it is an acceptable price for consumers targeted by Gionee, or this group of people is not sensitive to the price, and some of them are purchased at low prices or zero yuan through operator packages. The monthly phone bill can be reimbursed, or it may be sent by others. In short, they like it.
For a brand, it is necessary to have high-positioning products to enhance brand tonality. Just like Huawei mate9 Porsche Edition, there is no need for product size, and m20 17 is also of great significance to Gionee.
Whether it is the endorsement of director Feng Da and his wife invited by m20 17 or the cooperation of various domestic variety shows, the cost here should also be included in the final selling price. For Gionee, using m20 17 for all kinds of publicity has a positive impact on brand communication.
Many cpu problems, the successful people who have been using this phone, don't know and care about performance like us. Large screen, long battery life, fast charging and enough safety. Simply put, it is experience.
Frankly speaking, Mr. Technology doesn't buy it himself (because he has no money) and doesn't recommend people around him. We are not the target consumers of m20 17. After all, I am not a successful person.
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