Why is there a _ symbol in the upper right corner of the word "Fu Ruibai" on the menu bar of Starbucks?

For many people, Starbucks white coffee is somewhat mysterious.

Take this name for example. I'm afraid half the people who drink coffee can't read it. Until now, I can still hear someone ask, "What's that white one and what's that coffee?" Some customers are afraid of being laughed at for mispronouncing, and simply ignore it, while others regard white as white chocolate.

This makes Starbucks very angry. How can such a literary name be "difficult to read"? It's really embarrassing! The coffee promoted by Starbucks, Fu Rui Bellevue, wants to make "explosive" coffee like latte and cappuccino in China.

If you look carefully, you will also find a new sign in the upper right corner of "Fu Ruibai" on the menu bar. Starbucks registered it as a trademark, which is enough to attract attention. In fact, in China, it also captured the hearts of many young artists. "Fu Ruibai" is the name given to it by Starbucks, and young artists have given this flat white coffee more nicknames.

Australian white coffee, white coffee, pure coffee, fat white coffee, new Australian coffee, etc. Of course, the name "Australian white coffee" is the most commonly used. In addition to Starbucks, Costa calls it "alcohol art white", Luckin coffee is "Oribai", and when it comes to McDonald's, it becomes "extra strong milk fragrance".

Behind these many names, all express the same meaning, "coffee is very popular for no reason!" " Yes, this coffee is particularly popular, so it is different from other ones on the list, which is also a feature that symbolizes its identity.