What do you think of the Oolong incident of "People's Literature Publishing House selling swearing words as blessings"?

People's Literature Publishing House has launched a cultural and creative product, Qigong Five Blessingg, and netizens have pointed out one of them? Fu? What is this word? Disaster? Words.

? On the evening of February 1, People's Literature Publishing House responded that some time ago, the cultural and creative department of the agency launched the New Year gift box "Welcome to Five Blessingg? Humanistic Year Ceremony 202 1 has attracted the attention and love of many customers. Including which one? Five Blessingg? . Due to the lack of special research on calligraphy in the cultural and creative departments, there are many forgeries in Mr. Qi Gong's calligraphy. In order to ensure the accuracy of the collection, the department specially selected five books from Qi Gong's calligraphy dictionary (edited by Qin Yonglong and Ni Wendong). Fu? Words.

Since then, some readers have reported that there are errors in the product:? Five Blessingg? One of them is a typo. ? We checked with many calligraphy experts and confirmed that the word was wrongly received. For this serious work mistake, we sincerely apologize to all customers and deeply reflect. ?

People's Literature Publishing House also stated that it attached great importance to this matter and discussed it urgently.

Put forward the remedy and compensation measures 1, and delete the wrong edition of "Spring is Coming in Five Blessingg" 202 1 ".For the orders that have been generated today and have not been shipped, replace them with the correct version before delivery.

2. Customers who bought the wrong version of the product can apply for a refund on the original purchase platform, and the publishing society will give a full refund according to the purchase price (considering that the express delivery is stopped near the Spring Festival, buyers can handle the wrong version of the product by themselves without sending it back to the publishing house).

3. Customers who don't choose a refund can contact the customer service of the original purchase platform to apply for replacing a large "Qigong Fuzi" (stamped version) and publish it as a social gift? Grid book? Apologize notebook.

People's Literature Publishing House said: This is a painful lesson for us. Thank you very much for everyone who pointed out the problems for us, and hope to make more good products to repay readers. I hereby solemnly promise that we will strengthen the management of all products in the future and conduct strict self-examination, and also invite readers to strictly supervise them. ?

Personally, I think this is quite embarrassing. After all, it is such a big publishing house that it should make such a low-level mistake, which at least illustrates several problems:

I just want to use the existing resources and brand effect to make money, and I don't know whether this project is outsourced, so that such a low-level mistake appears, which really tarnishes the brand image and makes other publishers look at jokes; It shows that the quality of things published by People's Literature Publishing House is declining now. At least from this incident, we can see that their literary accomplishment is worrying. I used to buy a lot of books from literature publishing house, but now it seems really hard. I still hope that although the network is developed now, the time-honored college of literature can also make money by using the existing brand resources and brand effects, but please stick to your bottom line and cherish the cultural heritage and resources you have built for decades or even hundreds of years. Don't get lost in the swamp for a little bargain.