Fashion culture is the main reason for the popularity of milk tea?

Now the milk tea market is very hot, and joining milk tea has become a common way of starting a business. The main reason why milk tea is so popular is that it is not only delicious, but also incorporates many elements of fashion words. Especially for young consumers, drinking a cup of milk tea is not only a drink and a taste, but more importantly, it is to feel the fashion culture and taste the fashion atmosphere. For example, those young people who go to the cinema often buy a cup of milk tea, and it has to be a fashionable brand of milk tea, so as to appear tasteful and emotional. Among them, fashion culture and fashion elements are very important and are a core element to attract young people to buy milk tea. It is also a drinkable beverage. Why don't those little mushrooms buy a cup of soybean milk, a cup of sour plum soup and a bottle of Wahaha when they go to the movies? Why buy milk tea? Obviously, although these drinks such as soybean milk, sour plum soup and Wahaha are delicious and nutritious, they just don't incorporate good fashion culture elements, so it is difficult to attract young people from the cultural level and fashion atmosphere.

It is fashionable and tasteful for young people to go to the cinema and hold a cup of milk tea in their hands, but if they hold a cup of soybean milk and sour plum soup or Wahaha, think about it. What kind of feeling is this, just like a joke, maybe they will be laughed at by friends around them. Look at some popular milk tea brands on the market now. For example, Lujiao Lane, Mixue Ice City, Kawanka, etc., these brands of milk tea are not only better than one, but also each brand has its own fashion culture. The brand packaging of each brand is very tall, which makes young people feel very tasty when they hold this brand of milk tea in their hands, showing that they are very fashionable and understand fashion.

To put it bluntly, these milk tea brands are created to satisfy the mentality of young people who like fashion and pop culture. Delicious is important, but what really drains the consumption trend depends on the fashion culture of joining brands.