The top five “leaders” in the WeChat emoticon industry: those born in the 2000s love Stephen Chow’s smile, those born in the 80s love the bared teeth smile

January 9 is the first day of the 2019 WeChat Open Course PRO. WeChat announced the "2018 WeChat Annual Data Report", which systematically elaborates on WeChat's various data in the past year.

Data shows that as of September 2018, WeChat’s monthly active users reached 1.082 billion. 45 billion messages are sent every day, a year-on-year increase of 18%. There were 410 million audio and video calls per day, a year-on-year increase of 100%. In terms of social networking, in 2018 compared with 2015, the number of friends added per person increased by 110%, and the number of daily videos posted in Moments increased by 480%.

Fun and interesting data were released one after another, causing laughter and applause from time to time. I observed at the scene that when the WeChat lecturer announced the "WeChat annual facial expression data", it triggered the most enthusiastic laughter in the audience. Many media friends said it was "too heartbreaking" and "too real".

Judging from the data presented on the big screen, those born in the 00s love to cover their faces and laugh (Stephen Chow laughs) emoticons, those born in the 90s love to laugh and cry at the same time, those born in the 80s love to grit their teeth and smile, and those born in the 70s love to cover their mouths Laughing emoji, other ages love thumbs up emoji.

Obviously, these five expressions have already transcended the category of expressions. To a certain extent, if you understand these five expressions, you can understand the people born in the 00s, 90s, 80s, and 70s. After that, and people over 55 years old. Behind these five simple expressions, we can see what people are thinking and doing in this exciting and uncertain era.

WeChat is a way of life, and WeChat emoticons are an important part of the lifestyle. It can be said that seeing through WeChat emoticons is to see into the inner world of our user groups of different ages.

The "2018 WeChat Annual Data Report" released that day actually had dozens of dimensions, but it was these five simplest expressions that attracted the strongest attention, overshadowing other data dimensions. Regardless of the feedback from the scene or subsequent reports by major media, the five WeChat emoticons became the most popular "news" of the day. I think this was unexpected by the organizers.

Today we will talk about the meaning behind these 5 WeChat emoticons.

Post-00s face-covering smile emoticon: When others laugh at me, I am too crazy, so I cover my face and laugh while crying

Stephen Chow has a classic movie "Tang Bohu Spots Autumn Fragrance", Tang Bohu (Stephen Chow) in the third In the company of his wife and concubines, he seemed very happy, but he felt a kind of desolation that no one could understand. I often lament to myself, "Others laugh at me for being crazy, but I laugh at others because they can't see through it."

Similarly, at present, our post-00s generation enjoys abundant material and spiritual cultural products when they are born, and they have no worries about food and clothing, but they are often depressed and secretly sad. Our elders often say, "You post-00s generation Don’t be born in the midst of blessings and not know the blessings.” The post-00s generation may seem happy, but there is a sadness that their elders cannot understand. This sadness comes from the solidification of the ascendant class on the one hand, and the communication gap with users of other ages on the other.

Therefore, when others laugh at me for being too crazy, I cover my face and laugh while covering my face and crying with emoticons, which have become a true reflection of the inner feelings of the post-00 generation.

What’s interesting is that the inspiration for this emoticon pack is really related to Stephen Chow’s movie “Tang Bohu Spots Autumn Fragrance”! According to Tencent’s WeChat emoticon team, designers found that the original face-covering emoticon appeared frequently In the personal collection package, I started thinking about how to make an interesting expression. Because a designer in the team really likes Stephen Chow's exaggerated and funny "face covering" action (note: this expression comes from Stephen Chow's movie "Tang Bohu Spots Autumn Fragrance", in which Tang Bohu laughs while sitting on the roof and covers his face, (to hide his helplessness), and he also particularly liked to do the "face-covering" action, so he began to design the current "face-covering expression".

Post-90s laughing and crying emoticon: Having reached the age of hair loss early, life is helpless

Not long ago, after Double 11, many e-commerce platforms announced purchase keywords for different ages. Among them What is surprising is that "anti-hair loss" and "anti-aging" have become the two key keywords for products purchased by the post-90s generation.

If the "high pressure of life" of the post-00s generation is just an illusion, then the "premature aging" of the post-90s generation is a manifestation of the naked pressure of life.

The pace of life is fast, housing prices are fluctuating, layoffs are coming, people stay up late and work overtime...mountains are coming, making it hard to breathe, and I don’t have the courage to let go in the face of reality.

I had just received the layoff notice. I squeezed all the way back to the rental house from the subway and ate two pieces of bread to satisfy my hunger. Ding ding ding... the phone rang, and I held back the tears in my eyes and answered it, "Mom, I'm doing well in Beijing. My boss is very nice and he just gave us a salary increase. I won't go back for the Chinese New Year this year. The boss gave us Ten days of vacation to travel.”

As a group that wakes up late and is under the most pressure, the expression of crying and laughing at the same time profoundly interprets the current post-90s generation.

The post-80s grinning emoticon package: smile to life after recognizing the reality

There are two sentences that the young people born in the 80s like, one of which is "Life is more than what is in front of you." , and poetry and distance." After reading this sentence, my heart of freedom beat incessantly, and I couldn't help but beat my boss, resign and leave. But looking around, I was defeated by reality in just three seconds, so I came up with another sentence to round things off: "May you still love life after recognizing the truth of life!"

In fact, the ups and downs that the post-90s generation are experiencing now. , the post-80s generation experienced it as early as 10 years ago, and it was even more painful. Does anyone still remember the 100,000 post-80s ant residents in Tangjialing?

Regarding the helplessness and ups and downs of life, the post-90s generation still When reading it with laughter and tears, those born in the 1980s have already seen everything clearly. Life is like something. Since you can't resist it, just relax and enjoy it.

No matter it is windy or rainy, no matter Yang Mi and Feng Shaofeng are getting divorced or their children are born in the 1980s, they smile and face life with a smile. We born in the 1980s have never seen such big storms, right?

Have you ever felt that the mentality of those born in the 1980s is developing in a Buddhist direction? Therefore, I suggest that the WeChat emoticon team design an emoticon of Maitreya Buddha with grinning teeth, based on Maitreya Buddha, specifically for those born in the 1980s.

The post-70s generation covered their mouths and smiled with an expression: No more competition, no more competition, I’m having fun on my own

Once upon a time, the post-70s generation especially liked to compete with the post-80s generation. What was the comparison? Tragic!

Those born in the 1970s believe that they are the most miserable generation, having caught up with the first batch of family planning, and later caught up with the wave of layoffs. Those born in the 1980s think that we are the lost generation. The opportunity to start a business overseas was snatched away by you born in the 1970s. After working, they were kidnapped by housing prices and became housing slaves.

Now, with WeChat and Douyin Kuaishou, the world is so interesting and fun. How can we have time to compare with others? The post-80s generation all grinned. We What? Of course, we are still different from them. We also laugh, but we just enjoy ourselves secretly. When we find something interesting, we can watch it ourselves without sharing it with them.

After the joke is over, we need to take a serious look at this expression of covering one’s mouth while smiling. On the one hand, this expression is a manifestation of the optimism of those born in the 1970s, and on the other hand, it is a tease of "seeing through but not telling off". Ginger is still spicy.

What’s interesting is that the cover-your-mouth-smirking expression is not only popular among those born in the 1970s, but many children born in the 00s also like to use this expression to show off their sophistication. We must be vigilant about this and not be deceived.

Other age groups love thumb-like emoticons: Believe everything and like everything

In fact, for other age groups (commonly known as the elderly), the frequency of using emoticons is very low , even the frequency of typing is not high. They often have the mentality that "video calls are free anyway" and prefer to directly open the video to chat with their children and relatives. This is simple and efficient, and is also in line with the usage habits of people of this age group.

Of course, at this age, another typical characteristic is that they are still stuck in the CCTV era, they like to believe all media reports on the Internet unprincipled, and they believe in the words of some health and inspirational experts on the Internet. , I believe China has really scared the shit out of the United States.

"Xiao Liang, according to research by Japanese scholars..., you must not drink Coke when eating oranges"

"I saw the group message next door, today is Tencent It’s the boss’s birthday, forward this sentence to 12 groups, and you will get a WeChat member”

“I heard that so-and-so passed away, oh, I really liked the fat cat role he played”

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"If each of us doesn't use an iPhone, are we still afraid of the United States?"

In the Internet age, the elderly are the simplest group. They are willing to believe everything and like everything. This kind of starting point is of course good, but often it accidentally becomes the disseminator of various rumors and fake news and is exploited by others.