Do product explanation ppt

PPt is just a presentation, all you have to do is to use it to express what you want to say vividly

In my opinion, to make a good PPT, you must have are the following four elements.

1. Clear goals

In business activities, the purpose of making PPT is usually to pursue concise and clear expression effects so as to effectively assist communication. But PPT also has limitations. Without understanding these limitations, writing long text reports and drawing complex tables in PPT - this kind of "super" PPT is not only painful to make, but the final result is usually "cannot be understood at all!"

So what are the strengths and limitations of PPT? I noticed that in the speech of foreign company employees, the English "Presentation" is often used to replace the vague "PPT". I looked it up and found that the explanation of "Presentation" in the Wikipedia dictionary exactly stated its purpose, capabilities, strengths and limitations -

It can only present one topic to one type of audience. Only key points can be expressed to achieve the purpose of leaving a deep impression.

Keeping these points in mind, when we do PPT, we will naturally be more "convergent" and it will be easier to determine a more reasonable goal. In this way, we will no longer have to write sixty or seventy pages in an attempt to discuss several complex issues in one document.

Quick information: Wikipedia dictionary’s definition of “Presentation”:

Presentation is the process of presenting the content of a topic to an audience. Presentation software such as Microsoft PowerPoint, Keynote or OpenOffice.org Impress is often used to illustrate the presentation content.

2. Reasonable form

Microsoft gave the PPT file a Chinese name: presentation document. As the name suggests, you know how to use it.

But there are actually two main uses for PPT files. One is to assist in the presentation of live speeches, and the other is to send it directly to the audience for their own reading. To ensure that the desired effect is achieved, reasonable forms must be selected for different usages. Consider the audience's feelings during the speech or direct reading, and make corresponding details.

The PPT used in the speech must fully serve the speech. Use more diagrams and less text. This allows the audience to watch and listen to you at the same time. Speeches and demonstrations complement each other and produce the best results. In this case, the appropriate use of special effects, animation and other functions can help you control the rhythm of the speech, and can also make the presentation colorful and conducive to enlivening the atmosphere of the speech.

If you send PPT directly for others to read, you must add text that is as concise but clearly descriptive as possible to replace your speech and lead readers to understand your ideas. The entire PPT and each slide in it must have a very clear reading order, and the logic requirements are higher. This will ensure that the audience can "follow you" and understand what you mean by reading the PPT alone.

You must be very careful when using special effects and animations in this kind of PPT. Because these special effects may make readers’ fingers feel sore when clicking the mouse, and may also increase the size of the PPT file, making it difficult to send it through the network.

3. Clear logic

As mentioned above, "simplicity" is the reason why PPT can be widely popular in business activities where "time is money". But in the pursuit of simplicity, we can easily delete some key points unconsciously, and the audience will not understand it.

If you want to ensure that all the key points are complete, you must establish clear and rigorous logic. There are two methods that are very effective.

First, follow the structural logic of the slide.

Usually a PPT file contains 10 to 30 slides. It must not only contain a cover page, end page and content page, but also must have a table of contents page following the cover page to show the content structure of the entire PPT. There must be chapter pages (covers for each chapter) to divide the content at different stages and echo the table of contents to ensure overall coherence. Before the end page, there should be a summary page to lead the audience to review the key points and truly leave a deep impression. Each content page must also strictly adhere to the content hierarchical structure of headlines, subtitles, text, notes... Moreover, there should not be too many structural levels, and relationships should either be parallel or progressive. Otherwise, not only will the reader get dizzy, but you may also get dizzy during your speech.

The second is to use common analysis charts. This method is very practical when we do have some unavoidable complex issues that need to be analyzed together with the audience. SWOT analysis diagrams, matrix analysis diagrams, etc. that are common in business situations can help us eliminate emotional interference, clarify our ideas, analyze the pros and cons, and find solutions. Using this type of chart is like pulling out a calculator when doing some math. It is easier for the speaker to explain, and it is easier for the listeners to understand and believe.

4. Beautiful and elegant

The presentation must be "beautiful". This is what many friends think when doing PPT. But I think that might be too much to ask.

There are always a few people who are good at dressing up in daily life. Similarly, there are very few people who have enough aesthetic accomplishment to make PPT "beautiful". Everyone pursues "beautiful", but the result is often that the tiger is not the dog, and the gain outweighs the loss.

In fact, there is no need to pursue "beautiful", as long as it is beautiful and generous. Specifically, we can start from two aspects: color and layout.

The Office software palette contains "standard colors", which are actually a set of colors that are most easily accepted by the public. This is like a suit and leather shoes, it may not be dazzling, but it is definitely beautiful and elegant. When choosing a matching color, you can refer to the "Color Scheme" of Office. Within the same "color scheme", colors with large differences are suitable for marking different content. Similar colors are used to distinguish similar content (such as black for titles and gray for subtitles).

If you feel that your "aesthetic fatigue" is serious, then it is also a very quick way to imitate PPT, printed matter, advertisements, and web pages with similar themes according to the theme of the PPT content you want to make. But remember: most excellent layouts and color schemes are complete solutions, either imitating a complete layout on one page, or learning from the overall color scheme. Taking a little from the east and throwing a little from the west can easily lead to nondescript and counterproductive effects.

If you feel that you have no "artistic ability" at all, then don't waste time in this area. Find your company's stationery. This is usually the most concise, lively, and beautiful template!

Personally, I believe that by grasping the above four elements, the PPT produced can basically meet the needs of business situations. In fact, PPT is just a tool to assist speech and help us communicate. If you can use it well, use it more. If you are not good at using it, use it as little as possible. Bush stood on the ruins of the World Trade Center with no manuscript paper, but didn't he still deliver an inspiring speech?