What is BMW's market share in China? It is better to have sales!

BMW is committed to promoting the development of high-tech applications in China's automobile industry. 1In April 1994, BMW set up a representative office in Chaoyang District, Beijing.

On March 27th, 2003, BMW Group and Brilliance China Automobile Holdings Co., Ltd. held a joint venture contract signing ceremony in the Great Hall of the People. According to the contract, BMW Group and Brilliance Auto will form a joint venture to produce and sell BMW cars, and its production plant will be located in Shenyang, the capital of Liaoning Province.

BMW Group and its China partners each hold 50% of the equity of the joint venture company. By 2005, the project investment will reach 450 million euros (about 4 billion yuan). In the middle of the project, the joint venture will create about 3000 jobs. The local supplier system is gradually developing, and the localization rate of the first batch of products will reach about 40%. With the increase of output, the agent network will also develop gradually.

The BMW Group believes that this joint venture project is a new milestone in the process of internationalization. Based on the company's active market policy, BMW Group is constantly strengthening its global business foundation and strategically entering new market areas, especially the fast-growing Asian market.

The joint venture company established in China in 2007 is a powerful cornerstone for BMW Group to increase its production and sales network in Asia, which embodies the consistent Asian strategy of BMW Group. In the next five years, BMW Group plans to increase the annual sales volume in the Asian market from about 80,000 vehicles at present to about 6.5438+0.5 million vehicles.

With the expansion of BMW's supplier base in China, BMW Automotive Group expects its sales in China to surge by 80% this year, reaching 3.6 billion yuan.