What embarrassing situations have you encountered while watching movies?

Many people may have discovered that there are often embarrassing phenomena in domestic cinemas:

The air conditioning in movie theaters is always turned on very low, and it feels like walking into a " "Ice and Snow World" was fun at first, but as time went by it became a bit overwhelming. Some viewers said that they felt like they were risking colds and rheumatism after watching a movie. They were so hot that they sweated when they entered, and their noses were runny when they came out from the cold. Would you say it was embarrassing?

Watching a movie in a cinema, as soon as the ending song and subtitles appear, the lights in the cinema light up. Most people left in a hurry, but the remaining people, under the urging of the cleaning lady and the burning eyes of the staff, had to wait awkwardly for the "Easter Egg" that they didn't know existed?

There are many embarrassing situations like this. Today's theaters have put a lot of effort into improving theater equipment and box office revenue. There are more and more theaters and technology is becoming more and more advanced. However, humanized and detailed services are often not perfect, and theaters still need to pay attention to them. The author will start with a few questions below.

1. Why is the air conditioner in the cinema so cold?

Regarding this issue, I guess I am not the first one to ask this question. Such an ordinary service has become the target of everyone's complaints. Some theaters have even launched a "cold-warming" service of renting blankets because the air conditioner is too cold. This is really a "cold joke."

Some theaters explained that the air-conditioning cooling capacity of a theater is designed based on the total number of seats. Most of the time, if the seats are not full, the cooling is likely to be excessive, so you feel cold. This reason is like the air conditioner in a movie theater, which is too "too cold".

If it can be adjusted based on the measured room temperature feedback to keep the room temperature at an acceptable and suitable value, it may be possible. But the problem is that the premise of such a set of procedures is that design, construction, commissioning, operation and maintenance must be implemented in an adjustable manner. Simply put, it is a waste of money and trouble. Therefore, more theaters may only have on and off buttons and cannot control the temperature at all.

We are not afraid to analyze with the greatest goodwill. The theater turns the air-conditioning temperature too low, not necessarily to make "cold money", or because they don't want to spend money on adjusting the temperature. What is more important may be the detail service. Lack of consciousness.

2. The sound in the cinema is always deafening?

Many viewers reported that after going to the cinema to watch a movie, they would have tinnitus for a long time after coming out. This problem is not uncommon. The loudness of the speakers in the cinema is indeed something that needs to be improved to meet the requirements of most people.

The word "deafening" describes the loudness. This may be related to the sound reproduction system of the theater. Any error in any link will cause auditory discomfort to the audience. Plus different positions, the sound effects and volume will be very different. Therefore, some viewers' ears suffered a huge impact while watching the movie.

The theater lacked a sense of humane service at this time and did not take the audience's feelings into consideration, resulting in such embarrassing experiences.

3. The video is shown without adjusting the resolution?

I don’t know if anyone has experienced this situation. After the movie started to show, a blurred picture appeared on the screen. For a moment, I thought that my myopia had deepened.

Obviously, this is because the projection staff started showing the film without adjusting the clarity of the film, or did not carefully check it, and the lens suddenly appeared blurred during the viewing, which made the audience experience it. Embarrassing "seeing flowers in the smoke". The root cause is the theater staff's lack of awareness of detailed services.

4. Why do the Easter eggs at the end of the credits "disappear" for no reason?

The box office of the recently released "100,000 Bad Jokes 2" exceeded 100 million. However, many fans complained to the film's official channels, saying that many theaters cut out the post-credits Easter eggs, which aroused a lot of expectations. The audience who watched the wonderful foreshadowing was disappointed.

This embarrassing scene is exactly the same as the previous incident of "disappearing" Easter eggs in "Journey to the West: Conquer the Monsters". Most viewers said they did not see the "no Easter eggs" prepared by Stephen Chow and Tsui Hark in the ending scene.

Screenshots of easter eggs in "Journey to the West: Conquering the Demons"

Easter eggs are an outstanding part of the movie, whether they serve as a trailer for the next part or to make the audience respect the cast and crew. A flexible arrangement method for this is all part of the film.

As for the credits and subtitles, in order to play the Easter egg content faster, some theaters either put it after the Easter egg, or simply stop the show after the subtitles play for dozens of seconds, leaving the audience with no chance. At the end of the movie, this is not only disrespectful to the film's cast and crew, but also disrespectful to the audience.

You must know that the movie ticket purchased by the audience is for the entire movie, and the subtitles, ending music, Easter eggs, etc. are all part of the movie. Naturally, the price of a movie ticket should also include this part of the cost. Even if there are no Easter eggs, as long as the subtitles are still rolling on the screen, the integrity of the film screening should be guaranteed.

5. Who is more anxious to turn on the lights right after the end credits?

There are two different views on this type of phenomenon. From the audience's point of view, turning on the lights in advance affects the viewing effect and destroys the integrity of the movie; and for theaters, because many viewers habitually leave the theater as soon as the end credits appear, turning on the lights in advance is for Ensure the safety of spectators leaving the venue. So, who is more anxious to end?

Cinemas should think about why audiences get up and leave before the movie is over. Is it because the theater lights up at this time that they have no choice but to leave, and it has become a habit over time? Or do you simply not have the awareness to watch a movie completely? Cinemas need to take these into consideration when improving detailed services.

"Whether the light is on or not" is just a small detail, but it exists as a premise and provides opportunities for many "operations". For example, many theaters usually allow cleaning staff to come in and clean when subtitles are showing. While cleaning, some cleaning staff also "thoughtfully" reminded the audience that there were no Easter eggs, so don't wait. It really perfectly restores the "no easter eggs" line in "Journey to the West: Conquering the Demons".

Without a good viewing environment, the audience will suddenly lose interest. Coupled with the staff's scorching gaze and "expulsion order", anyone who can rely on the scene is probably "thick-skinned".

So, how should cinemas resolve the above detailed issues?

1. It is indeed a costly and troublesome project to adjust the air conditioning and sound in the theater, but the theater must have a sense of service. This requires theater staff to pay attention to the situation in the theater at any time and ask the audience in a timely manner. If you feel sick, take remedial measures in time. From the perspective of the long-term development of cinemas, providing audiences with a more comfortable viewing environment is always one of the right development directions.

2. Regarding the quality of film screenings, all that is needed is the attention and careful inspection of theater staff. As a projectionist, you should have a meticulous attitude towards every film, and you should have a sense of responsibility for and serving the audience.

3. When purchasing tickets, the theater can inform the audience whether there are any Easter eggs in the film, allowing the audience to prepare in advance. This will also help cultivate the viewing habit of watching the movie in its entirety.

4. The lighting behavior of theaters when the movie enters the end subtitles can be learned from some theaters with better conditions in foreign or domestic countries. They will first turn on darker lights 50 seconds after the subtitles appear to ensure that they leave the venue. For the safety of the audience, the lights should be turned on only after all the videos have been played. This is currently a better practice.

5. Generally speaking, there will be 15 minutes between two movie screenings. This time is enough to leave and clean up. Cleaning up by cleaning staff will seriously affect the audience's enjoyment. movie experience. Cinemas should strengthen employee training and enhance employee service awareness.

The above details are not a big problem in theater operation and management, but it is often these details that make theaters "miss the slightest difference and make a huge difference" in the fierce competition. Details are often It’s easier to impress people.

To avoid these embarrassing problems and improve competitiveness, the core point for theaters is to pay attention to detail services and enhance service awareness.