The debate of the times, can you buy a Land Rover or not a Jeep?

Across the world, when it comes to who is most dedicated to off-roading and SUVs, it is Land Rover and JEEP. Off-roading has always been a tiger hidden in the hearts of all men. Even if you bow your head and say nothing, it is still difficult to stop it from stirring up the power of dreams in your heart. Under this strong pull, car owners with a tough-guy plot are often in a dilemma between Land Rover and JEEP - both have high-profile and tough appearance, which can meet their desire to travel, climb, and travel across the world. But in the actual purchase, if the car is positioned as a daily car, then you can buy a Land Rover instead of a JEEP (the JEEP here refers to JEEP's high-end cars).

I have to mention the history of Land Rover and JEEP. In 1941, JEEP produced the world's first off-road vehicle, which was used as a military vehicle during World War II. It was durable, reliable, and highly passable. Therefore, it was trusted by people and converted to civilian use after the war.

There is a saying: All off-road vehicles are the illegitimate children of JEEP. Including Land Rover's first car, which was born 7 years after the first JEEP car, it is not ruled out that it was inspired by JEEP. The difference is that while JEEP emphasizes extreme off-road performance, Land Rover prefers "perfect quality". The combination of off-road performance and comfort is the balance it focuses on.

This is why we have to talk about the positioning of car purchases at the beginning. When buying a car, we need to consider our preferences, dreams, and practicality. Satisfaction with the appearance and feelings may only be temporary, but actually sitting in the car and feeling the driving and riding comfort is long-lasting and personal. For most people, off-road performance is only needed occasionally, while on-road performance is a long-term need. But using it occasionally doesn’t mean you can live without it. More people want it to be there when they need it!

JEEP, especially the Wrangler, has undisputed advantages in off-road performance. Its flagship product, the Wrangler, is an example. It has a solid chassis, a mature four-wheel drive system, and top-notch passability on various harsh terrains. It can handle both desert water obstacles and swamps and ravines. It can be said that JEEP is born to show off its individuality and cannot tolerate mediocrity. Overemphasis on off-road performance has caused JEEP to sacrifice a large part of its on-road performance. The flaws become fatal and glaring on everyday roads. Not to mention the issue of vehicle weight and fuel consumption, after all, people who will buy a Wrangler don’t care about fuel consumption. However, insufficient comfort and poor maneuverability have really become the flaws of daily use cars, let alone luxury. The Wrangler is called a great off-road toy, and it’s no joke. If your family has a daily car and is financially well-off, then it would be great for JEEP to support your occasional off-road dreams. If you use it as a daily car, the bumpy feeling on your butt will probably cause you to wonder every minute: Is this a car worth hundreds of thousands of dollars?

What Land Rover sells has never been cost-effectiveness, although the price has dropped a lot since it was made in China. From the beginning, its selling point was perfection. There are few cars in the world that can combine powerful off-road performance, comfort and luxury at the same time, and the Range Rover is the first to do so. As the main vehicle used by the British royal family for daily travel, it is difficult to be favored without the perfect combination of the two. It's not hard to see: Land Rover's off-road capabilities are hidden beneath its better on-road performance. It can be a comfortable and worry-free daily car, and it can also cope with extreme road conditions that require off-road performance, and its functions are not weak.

From the outside, JEEP is extremely rugged and masculine, with sharp edges and corners. It is domineering when driving in the wild; it attracts eyeballs when galloping in the city, with a high rate of turning heads, but it is slightly abrupt. Land Rover has something about the balance of strength and softness, with both hard lines and rounded corners, which are both in harmony in the wild and in the city. I once saw a comment: It can not only have fun in the wild, but also walk gracefully in the city. It's Land Rover.

As a brand owner, we understand what current on-road performance means to the off-road and SUV markets. JEEP also changed from its original emphasis on off-roading to the pursuit of a balance between on-road performance and off-roading in keeping with the times. This can be seen from the configuration adjustments of the new Wrangler: the seat cushions are thickened, the main model is changed to a 2.0T engine, and the four-wheel drive and two-wheel drive modes are automatically switched... As a Wrangler with traditional appearance and pure off-road as its selling point, this Adjustment is a necessary change based on market needs, but it is also a challenge to one's own existence. The adjusted highway performance will inevitably improve, but the advantages may not be obvious, and the original advantages that distinguish SUVs will be weakened.

This embarrassing proposition has become a scoring problem for Land Rover, which has always integrated on-road performance and off-road performance. On the basis of knowing how to balance the gains and losses of the two, Land Rover can appropriately avoid the dilemmas that may be encountered on JEEP urban roads. It also features high-profile appearance and sports and outdoor features. As a daily car, Land Rover obviously has the upper hand.