Xiaomi's new LOGO designer was shortlisted for the logo design of Beijing Olympic Games. Do you feel any moisture?

Japanese designer Kenya Hara, I believe many people are not familiar with this name. If I hadn't watched the conference in Reebs, if Lei Jun hadn't announced that his company's logo had changed its form, many people wouldn't have noticed. However, the famous Japanese designer Kenya Hara is called a genius in the field of design. If you ask me if the logo he designed for the Olympic Games is very fashionable, I will tell you that the answer is yes.

Why do you say that? If you really know the design industry, if you really know the design master, then show Sister O his works. Why is there such a sound? The design of a good product is done by the master himself, and so are the designs of many international brands. What is the design concept of this master?

To tell the truth, in the eyes of people like me, is this a lazy way? But it has been recognized by many people in the industry, but it seems that his design has a lot of water. There seem to be a few lines, and then the design was changed. One more thing is very important. In fact, this design master is also a controversial figure in the design circle.

Because many people in the design circle think that this master designer is not worthy to be called a designer at all, and more often, he should be called marketing guru. He will use all kinds of events and news to hype up his design and push it to the market. Those companies that invite him to do design, like Lei Jun's company, invite this master to do a design. He just changed the original company's logo from square to round, which many people think is simply round.

But have you found that Lei Jun actually did a very suitable business? It is very difficult for a company to change its own signboard and logo, to make others recognize it and to make others trust its brand again. However, Lei Jun only spent a little money to invite the master's design team to do it this time, and many self-media and some big media organizations advertised this thing for free!

It is not that the logo of Lei Jun Company has changed, but that this logo was designed by this famous designer. The designer turned a square into a circle, which is newsworthy in itself. As for whether the Olympic logo designed by this master will contain water, I think it is full of water, but we must be clear about one thing. The design significance is far from great publicity significance.