Cocktail party planning

Five theories on cocktail party planning

Reception Planning Article 1 I. Site Selection

The location of successful reception is the key. Since it is a reception, it must be different from the traditional banquet. At present, most banquets and receptions are held in major conference halls, and some successful receptions are held outdoors. Considering the weather conditions, it is suggested to choose the indoor multi-function hall as the main venue. At the same time, the outdoor venue can not only provide a long-distance viewing, but also give some guests a relatively quiet communication environment with warm and romantic layout. The size of the venue determines the number of guests invited. Choose a venue with appropriate size according to the company's situation or the invited object.

Second, the form of music reception

Buffet dinners, cocktail parties and dances, wonderful performances, sweepstakes, etc.

In addition to providing all kinds of wine, drinks, juice and food, it is also necessary to contact famous restaurants in the city before the buffet starts to provide special snacks and food for the reception site. Drinks should include: cocktails, beer, wine, champagne, brandy, whisky and white wine.

The reception provides guests with communication and dating dances. The reception and dance will be controlled at about 60 minutes.

Third, the website layout

According to the flow of the reception planning scheme, the venue was decorated with colored lights, green flowers and other ornaments to decorate the festive atmosphere. Guidance signs are placed at the gate, and a welcome sign-in desk is set at the entrance of the venue. If you are ready, you can put some information pamphlets to remind guests to read at will. Lighting equipment is also very important in the process of dance and performance. The production of stage dance beauty also highlights the festive atmosphere and highlights the greetings and blessings of the festival. The whole scene is elegant and generous, revealing a kind of care and warmth.

Fourth, personnel invitation.

In addition to the client, the invitee should also invite the client's wife (or girlfriend, dancing partner). In addition to beautifully designed words, the invitation letter should also introduce the content and characteristics of the reception in detail. A high-end reception will definitely attract guests' desire to participate.

After the invitation letter is sent out, a special person will call to confirm whether it has been received and whether the guests can attend, so as to ensure the final number of people and facilitate the arrangement. It is suggested that each staff member should contact and receive ten pairs of guests, and each staff member should confirm whether the guests will drive to the designated place or arrange pick-up. The staff in charge of reception should know all the reception conditions in order to answer the guests' inquiries.

Verb (abbreviation for verb) highlights of the reception

◇ International cocktail party form

In addition to the rich buffet food, there are Brazilian barbecue, Japanese food, and special snacks and food in major hotels in the city.

Canada's "Ship of the Sea" group gave a wonderful performance.

draw for a prize

Large-scale outdoor fireworks display after the reception (according to local conditions)

Sixth, the reception process:

18: 30— 19: 00 guests sign in.

19: 00 ——19:15 speeches by the main guests and leaders.

19:15—20:15 an international food buffet will be provided at the reception desk for guests to communicate freely.

20:15-21:00 Wonderful performance of Ship of the Sea, interactive lottery.

21:00-22:10 ballroom dancing party

22: 10—22: 20 outdoor large-scale fireworks display (depending on the actual situation)

Seven, material preparation

Flowers, ribbons, stage background, sign-in supplies, guest souvenirs, prizes, welcome cards, etc.

The above is the related content of the planning process of the New Year's Music Reception. As a high-end music reception, we must plan the related activities of the music reception in advance before the music reception is officially held, so that our customers and people who come to the reception will realize the happiness and quality that will be brought to us.

Cocktail party planning Part II I. Overview of activities

1, reception theme: Yinkai goes to the world from here-20xx Yinkai Group Zhengzhou Merchants Appreciation Reception (stormy course-thank you! Brand upgrade-invite you to learn from it! The glorious road-you and I will build it! )

2. Reception objectives:

1) better contact feelings with merchants, promote exchanges, thank merchants for their support and love for our company, advocate * * *, and establish better cooperative relations with each other;

2) Through this activity, the brand upgrade of Sanyang Department Store was officially announced to the merchants, renamed as Yinkai Department Store and established Yinkai Group. Through the introduction, the merchants' awareness of Yinkai Department Store was improved and their confidence in our company was enhanced.

3) Through this activity, the strength and style of Yinkai Department Store will be displayed more directly, and the reputation and influence of Yinkai Department Store in the industry will be enhanced.

3. Time: * *: 00-* *: 00, 20xx * * month * *.

4. Location: * * * * Hotel

5. Participants: about 200 people, including senior management of Yinkai Group, cooperative merchants of Yinkai Group and industry celebrities.

6. Activity mode:

This activity is mainly held in the form of a banquet.

Second, thanks to the reception preparation team.

1, group 1: planning general control group

Team leader: Xue Ming

A. Be responsible for the overall planning of the event and the control of the preparatory work, and make the preparatory schedule to ensure the smooth and successful reception;

B, responsible for following up and urging the work of other groups, coordinating and assisting other groups to finish as planned;

C, responsible for preparing the reception process plan and supervising its implementation;

D, responsible for the allocation of funds;

E, dealing with emergencies.

2. Group II: Publicity Group

Team leader: Li Hongyan

Task:

A. use posters, banners, etc. Arrange the activity site (including around the hotel);

B, responsible for the design and production of all promotional materials for the reception (invitation letter, sign-in desk at the event site, gift and prize packaging, corporate picture book, corporate display screen, corporate promotional slides, etc.). );

C. the host of the reception confirms, reviews the lines and prepares the live music;

D, responsible for on-site photography and DV camera shooting;

E. Contact the executive team to implement related equipment such as live audio, lighting and projector, and be responsible for their use during the activity;

F, all work is responsible to the planning director control team leader, so as to realize instant communication.

3. Group III: Implementation Group

Team leader: Li Qiang

Task:

A, contact the hotel and determine the reception location.

B, contact merchants and industry representatives, determine the list of people invited to the reception, and provide the roster on the day of the event.

C, contact the propaganda group to make an invitation letter to the participants and send it out within the specified time.

D. purchase items related to activities, such as prizes and gifts.

E, do a good job in logistics services such as reception on the same day.

Note: Each working group should consciously coordinate with other groups when carrying out its own work.

Three. Tasks and work assignments at each stage.

1. Executive Group: hotel confirmation, related equipment confirmation and purchase of related items.

2. The process of the reception day:

1 Before the activity starts, the heads of each group must be in place to check whether all kinds of equipment work normally and whether the articles are complete, and the general control group should register the people present.

(1) 18:00 guests enter the venue, and the executive team completes the reception and sign-in work, distributes small gifts to the guests, and plays warm music live.

(2) The reception will officially start at 18: 30:

18: 30, the host announced the start of the reception and delivered an opening speech.

18: 35 The host introduced the guests and leaders of Yinkai Group.

18: 40 Li Qiang, Director of Zhengzhou Office of Yinkai Group.

18: 45 Wang Yong, Director of Purchasing Department of Yinkai Group.

18: 50, the host invited Mingxue, manager of Yinkai Administration Department, to introduce the brand upgrade of Sanyang Department Store, introduce the development history of Yinkai Group, and attach slide pictures of related enterprises.

19: 10 Yang Mingzhe, President of Yinkai Group, delivered a thank-you speech.

19: 15 Yang Zong led the leaders of Yinkai to raise their glasses to send their blessings, and invited everyone to start eating and enjoy themselves. Play elegant music during meals and scroll through corporate promotional slides.

At 20: 30, the brother unit sent a congratulatory message.

At 20: 40, Yinkai Group presented awards to 20xx outstanding merchants.

At 20: 50, the business representative spoke.

2 1: 00 The host summarized the award.

2 1: 30 All participants take a group photo.

At 22: 00, the party will end slowly with a pleasant music.

3. Post-reception work: send away the guests, pack things and tidy up the venue;

Expense settlement; Write a summary and arrange photos, and distribute commemorative photos to guests.

note:

1) Clean up the venue immediately after the party, and each responsible person can leave the venue after finishing his work;

2) If it cannot be returned immediately, it shall be returned to the relevant responsible person first, and delivered by the original responsible person within the next day.

Fourth, the capital budget

Reception dinner fee 800 yuan * 15 table = 12000 yuan.

After the venue is determined, the Propaganda Department will draw up the publicity expenses and report them to the Planning General Control Group to forecast 800 yuan.

Outstanding Enterprise Award 500 yuan

Trophy or medal small gift 500 yuan

Cups, umbrellas and other drinks are 1000 yuan.

Other 200

Unpredictable expenses

Total budget: 15000 yuan.

Verb (abbreviation for verb) source of funds

Included in the group advertising expenses.

Article 3 of reception planning 1. Main purpose of the event:

Relax and have a peaceful and happy Spring Festival.

Second, the activity content:

The activity is divided into two parts: (1) company dinner; (2) backstage party.

Third, the organization:

Fourth, time:

Verb (short for verb) Moderator:

Opening quota of intransitive verbs (completed by * * *, * * * * *)

Seven. Venue: * * Stage (width:; Length:, area)

VIII. Background layout: Necessary items:

1, background red cloth (content: bell icon, party name)

2. Decorative lights (rotating dance lights, flashlights and other decorative lights)

3, balloons, ribbons, glow sticks

4, a set of high-performance combination home theater

5. Two high-frequency microphones and two wireless microphones.

Nine. Prepare other materials for the party:

1, tea supply/beer, drinks

2, specialty fruit, candy, peanuts, melon seeds, etc.

3, lucky draw gifts

4. Various game props (see the rules of the game for details)

X. artistic photography artistic photography:

Eleven, the party program arrangement:

1, opening dancer:

2. The bearer takes the stage to announce the start of the party and make an opening speech.

3. Speech by the General Manager

Step 4 introduce special guests

5. Entertainment programs:

1) Dance Name Performer:

2) Female soloist:

3) Male soloist:

4) Name of magic performer:

5) Game: Best Couple-I guess, I guess, I guess, all participants have gifts.

Rules: The host will form four groups at the scene, and each group must have two men, one woman and eight people. Distribute the pre-written note of couples' names to 8 people, including Yang Guo and Little Dragon Girl, Lin Daiyu and Jia Baoyu, Liang Shanbo and Zhu Yingtai, Romeo and Juliet. Men and women draw separately, and then act in pairs by name. When the woman shows anger, the man will tell her jokes or something until she laughs. Those who can't make her laugh in 3-5 minutes are regarded as failure in their efforts. If the woman smiles on purpose (the judgment standard here is based on the audience's standard), she is sentenced to a foul. For losers and foulers, the host can prepare a stack of notes in advance, and write the name of the program on each note, such as the name of the idiom physical performance (such as scratching the ear and scratching the head, chicken flying and dog jumping, etc.). ), or sing a popular song, or recite it with a lot of emotions.

A poem, or the most humiliating thing you have experienced personally, and so on. Let him take out a piece of paper and perform according to the program name on the paper. Among them, the idiom body performance must be performed by him or her with body language, and the audience should not be prompted by language or other hints. Finally, the group to which he (she) belongs will keep guessing until he (she) is right. Props: Eight notes with four pairs of names, and several notes with pre-written program names.

6) Girls' individual talent show name performance

7) Broadcast name performance of the latest pop songs.

8) Love song duet name performance

9) Social dance accompaniment music

10) game: ugly duckling race, all participants have gifts.

Rules: The host selects people on the spot to form four groups, each group must have two people, one male and one female, and eight people. Two people in each group tied their left feet and one tied their right feet, and held the balloons with their knees respectively.

It is stipulated that within 5 minutes, the ball can't land or be broken, and the team that goes farthest wins. Props: several balloons and cloth ropes.

1 1) Boys' individual talent show name performance

12) golden disc-the name of the classic old song

13) chorus name performance of beautiful girls

14) disco music

15) Crosstalk Name Performance

16) guest program name performance

17) English classic performance

18) Campus folk name performance

19) rap/rock performance

20) Crazy street dance performance

2 1) Game: Eight Immortals Crossing the Sea-Boasting Competition

Rule: Blow the balloon within one minute, don't blow it up. The person with the biggest balloon wins. Props: several balloons.

Personnel: Eight Immortals: Han Zhongli, Zhang, Han Xiangzi, Cao Guojiu, Lan Caihe and He Xiangu.

22) The expression of the sketch name

23) Guitar playing and singing performance

24) The name performance of the old handsome boy choir

25) Liu Sanjie's love song duet:

All the people attending the party are divided into two groups, A and B, and each group chooses eight representatives of love song duets. Then Group A or Group B (depending on the evening party) starts to randomly choose a song to be sung by a group member, while the other group must sing a song (sing a sentence or a paragraph) from the last word of the song sung by the first group, and then the first group can pick it up (anyone in the group can pick it up) and then start the next round. When the host counts to three rounds (or five rounds, depending on the evening party), the winner or loser will be decided. At this point, the host will decide whether to hold another round according to the situation of the party.

26) Party Award: (Miss Award: Department Clerk)

A) Award the best male/female golden melody; Prizes:

B) Award the Best Game Combination Award; Prizes:

C) Award the Best Talent Show Award; Prizes:

D) Award the best individual/group funny award; Prizes:

27) Wait for the bell to ring on Christmas Eve (you can arrange songs if the time interval is too long)

28) First Prize: Second Prize: Third Prize:

Props: lottery box, numbered note (depending on the number of people at the party)

29) Unforgettable moment-employees of the company take a group photo

The party ended with the chorus "Never Forget Tonight".

XII: The Administration Department tidies up and tidies up the venue.

Thirteen: The cleaner cleans the site.

Reception Planning Article 4 I. Activity Background

Five-year normal school is a stop on our life journey. Five years of life is long and short. In five years, each of us is gradually changing and maturing together. Different people have different experiences, either bumpy or flat. But we had fun, laughed and were nervous together ... Five years ago, we were always nagging "How did you spend these five years?" My five years of youth! In a blink of an eye, these five years of life will come to an end. We are about to leave our teachers, our classmates who live together day and night, our bed friends who eat and sleep together every day, and everything we are used to-although we are reluctant to give up, it is also worth celebrating to think that our classmates will soon be able to take the seven-foot platform and show themselves in another school! Therefore, all members of the class committee, Qi Xin, worked together to plan and organize a graduation party, which brought a satisfactory end to our normal study and life. I believe this evening, because of us, this graduation party will leave us with the last good memories, which will be passed on by outstanding students in communication and enhance the mutual affection between teachers and students.

Second, the purpose of the activity

Create an opportunity for all students in Grade 08 Grade 3 (1) to get together when they graduate, review our five years together through speeches, and enhance students' feelings through games.

Third, the theme of the event:

"Don't worry about flying, and chase bravely."

Four. Activity time: the evening of February 22nd, XX 17: 00-2 1: 00.

5. Activity target: school leaders, class teachers, classroom teachers and all students of Grade 08 (1).

6. Venue: Sheng Mao Hotel

Seven. Activity flow

(A) time silhouette

Person in charge: Robben Biao

Record all kinds of photos taken during the five-year normal period into a video of about 30 minutes, which mainly records the five-year normal youth and shows the beauty of the five-year normal. Let's review the past college days and introduce the opening of our party.

(2) Teachers' speeches

(3) Singing contest

Take the dormitory as a unit, each dormitory chooses to sing a song to participate in the competition, and the number, songs and forms are not limited. Individuals can sing on behalf of the dormitory or the students in the dormitory can sing in chorus. After all the dormitory songs are sung, each dormitory (only two votes are cast in each dormitory) and the teacher vote, and the top four are decided with the most votes, and rich prizes are won. Please send the selected songs to the monitor's qq mailbox before 8 pm on the 20th. )

(4) Game links:

(1) Paper cups for water transfer

Proper preparation: water cup

Person in charge:

Objective: To enhance the sense of closeness and test the cooperation and cooperation ability of members.

Requirements: Personnel should be selected in groups of eight. * * * 16 employees were selected into two groups to compete simultaneously. In addition, the first person in the two-person auxiliary group pours water into the paper cup he has won, and then passes it to the next person's paper cup one by one. The last person pours the water from the paper cup into a small jar. Finally, in the limited five minutes, whoever has the most water in the jar wins.

(2) Smoking beer

Proper preparation: straw

Person in charge: Wang Ting

Rules of the competition: Each team will send two players, one male and one female, to participate in the competition, and both of them will suck a bottle of beer together. At the beginning of the game, everyone first connected two straws with transparent glue, and finished the beer in the shortest time to win.

Tip: To increase the difficulty, you can use three straws or a thinner straw.

Announce the voting results of the singing contest, announce the winning dormitory of the singing contest, and distribute gifts. Awarded the class "Best Humor Award" and other awards.

(5) The final fate: (This game can also be changed to boys' confessions, and girls vote for the best confessions for future boys' reference)

Person in charge: Ping Li and Qiu Xiaoxiao (prepare cards and student number notes).

Sign up voluntarily first. If there are not enough people, the host will draw lots on the spot. Then line up; As soon as the male guest appeared, he took a fancy to one and recorded her number as his favorite girl. 12 women decide whether to turn off or leave the lights according to their first impressions; Look at the male guests introducing themselves (more specifically), girls are allowed to turn off the lights at this stage;

Let's have an interview with a live friend, so that everyone can have a better understanding of the protagonist and it is convenient for girls to turn off the lights. Then left N light, n 1, right reverse; Then the male guests went up and chose two of the female guests who were still on the stage. If the first one he chooses doesn't have a light, invite him up (that is, three women). The male guests asked the female guests on the stage questions and decided who to take with them. If he insists on his first choice (if the woman doesn't leave him the light), he has to explain to her for 30 seconds, which may be rejected, or he can choose another woman and take her away directly. Advertising time: Use this time to award the class "Best Humor Award" and other awards. )

The fifth part of cocktail party planning 1. Market analysis

A century-old Glenfidi wine.

China Liquor, Vodka, Whiskey and Brandy are the four largest distilled spirits in the world. The most famous whisky brand is Glenfidy whisky. With quality, persistence and correct marketing, Glenfidi has realized her dream of becoming a top brand.

Scotch whisky has a history of five or six hundred years and has always been the pride of the Scottish nation. Although its history is not as long as that of Guojiao 1573, it is only 130 years old. However, with its rich tradition of scotch whisky, it is almost born with an impressive sense of history. Surprisingly, Granfit did not particularly emphasize history, but repeatedly emphasized his own traditional craft, because only traditional craft can enhance the direct relationship between brand and taste.

That kind of handicraft production is exactly what Gryffindor deliberately kept. Those distillers that produced the first drop of Gryffindor in 1887 are still in use today. Despite the growing demand for Gryffindor, the family resisted all temptations and did not change the size and shape of the distiller because some small changes in the distiller would affect Gryffindor's taste. Gryffindor was still produced in the same place a hundred years ago, using the same raw materials and the same production technology. The traditional bartenders, coppersmith and barrel makers still exist and are still valued.

Two: Glenfidi's current brand promotion activities:

Generally speaking, large public media will not be used for advertising, but more authoritative fashion magazines and close contact with famous bars, such as the training and education activities of Gryffindor brand ambassadors. And sponsor some commercial activities.

3. Extension of brand promotion activities: delivering the most valuable things to consumers, and being received by the brand education salon.

Theme: when happiness spreads, Glenfidi loves it.

Activity purpose:

1, enhance the brand, enhance the popularity and reputation.

It can not only reflect the Glenfidy single malt whisky, but also select Scottish high-quality barley, which is made by germination, crushing and fermentation. Distillation. Mature. The complicated and long brewing process, such as storage and bottling, is also a portrayal of the subtle and exciting taste tempered by Glenfidi through strict and exquisite technology and time. Finally, let the target consumers experience the core value of the brand: Gryffindor means commitment, but it must be emphasized that it is different.

2. Increase sales and establish a good corporate image.

Through a series of charity auctions, we can not only establish a good public image, but also make Gryffindor known and trusted by consumers, thus promoting the sales of products and expanding the sales network.

3. Encourage dealers to consolidate the cooperative relationship between dealers and bars.

Through this product exhibition, major dealers can have a deeper understanding of Glenfidi products and deepen their understanding of Glenfidi products, thus mobilizing the enthusiasm of dealers, cooperating with each other and laying a good customer base for sales activities. Right? Support: Through the pre-promotion activities and preferential activities of this activity, encourage it with practical actions.

Four. The content of a large cocktail party when love spreads in happiness;

First, publicize the content of the poster activity.

1. Anyone who consumes any Gryffindor products in a bar can participate in the Gryffindor cocktail party [When Love Spreads Happiness] and receive a 50ML Gryffindor commemorative edition.

2. Thirty lucky people will be invited to participate in the reception of Love Spreads Happiness, and each person will be given a bottle of 12/ 15/ 18 single malt scotch whisky (worth RMB 1300 yuan).

3.30 lucky people can bring their families to the cocktail party, and the three lucky people with the highest happiness index will get a bottle of Glenfidy single malt scotch whisky 2 1/30 series (worth RMB 3,999).

Who has the most fate for the award?

Who is the best match?

Who has the most tacit understanding?

When love spreads happiness, famous psychologists will be invited to teach couples how to live in harmony.

Grouping design:

Group: Glenfidi 12 Lucky people who fall in love or get married within one year 10.

The lucky one who got married for five years in 2005.

10 Gryffindor 18 Married 10 years or more.

Dress for attendance:

Man: suit/dress

Lady: Wedding dress/evening dress

Two: cocktail party activity process design

Time: (within 3-4 hours) PM20: 00-24: 00.

1. Design 30 lucky people to perform live: specify the game: 1. However, I felt the harmonious heartbeat of the sacred unicorn activity (completed in 30 minutes).

2. Group talent show 1. Dance 2. Tell/speak. Singing performance 4.DV5. Active atmosphere of other talent performances (5 minutes for each group *** 150 minutes).

3. Gryffindor brand education time (***60 minutes) interspersed with 1. The manufacturing process of Glenfidy whisky and some general situations of the company.

2. The brand ambassador of Glenfidy introduced the basic knowledge of Glenfidy whisky.

The auction of Glenfidy whisky

(1), put the Glenfidi whisky to be auctioned on the table in the center of the stage in sequence, and write down the year and introduction, so that guests can clearly understand the product situation.

(2) All the money from this auction is donated to children who are out of school in mountainous areas. This auction is a caring activity, and I believe there will be many caring people to support it.

(3) The popularity and reputation of Glenfield can be improved through bidding in the auction process.

Verb (short for verb) is the theme of the activity.

Gryffindor likes to spread happiness.

1. A happy marriage not only allows you to have a harmonious family, but also enjoys the family happiness brought by family ties. A successful marriage is an invisible force to help you succeed in your career. Experiencing Gryffindor's brand means commitment, but it emphasizes the spirit of being different, persevering and sticking to the end.

2. Invite the most important other half consumers to participate and experience the brand connotation of Gryffindor. Educate potential consumers.

3. On-the-spot reception and display of Glenfidi and the introduction of Ambassador of Lanfidi brand: When the wine is poured into the cup, it smells fragrant and makes people linger, which is very attractive. When the words "love" and "happiness" can attract people's attention, stop and want to watch and understand this product.

4. With the concept of fashionable wedding arrangement, Glenfield's brand personality and fashion sense are highlighted, and the image is vivid and fresh, which can make people have beautiful associations.

Reply: The education of Glenfidi brand is the focus of this cocktail party. Participants will leave lingering memories in their hearts through the profound experience education of love+whisky = happiness carefully designed by Glenfidy! If the budget permits, each lucky couple can invite friends of married people who are married 15 15 to attend. The core culture of Gryffindor brand can be passed on to more consumers.

Sixth, the reception site layout

The main color is Gryffindor's noble black.

A corner of Gryffindor wine tasting area

With a romantic person. Love. Happiness. The theme of wedding venue layout

Noble black+pure white is the main color of the conference, and classic love songs are constantly ringing in the dinner.

Let every lucky couple relive the most romantic life. The most unforgettable wedding footage

Every lucky couple invited will be given a wedding dress, dressed in a formal dress, and once again set foot on the solemn and romantic "red" carpet with their lover.

You are not alone, along the way, you will taste life with Gryffindor.

Fifty years, Gryffindor. Look forward to drinking with us at your "golden wedding" feast!

Seven. Time and place of activity

Evening: 20: 00-24: 00.

Gryffindor brand education is the focus of this reception.

Especially in wine tasting and auction activities, there is no accurate concept of time, so we should pay special attention to the arrangement of time.

Step 2: Location

Venue: Ballroom of a five-star hotel

Eight. Detailed rules of the activity

Due to time (follow-up)

(1) Detailed activity implementation plan

(2) advertising

(3) On-site publicity

Nine. Division of activities arrangement

X. Implementation schedule of activities

1, preparation period

2. Adoption period

3. End period

XI。 budget

Twelve. Effect prospect