How can projects be effectively promoted on Weibo?

First: Create a high-profile Weibo and increase Weibo fans

In fact, the most important thing about Weibo is the "number of followers", that is, fans. No one follows you and no one looks at you. Weibo, there is no point in putting it on Taobao. So first think about how to get others to read your Weibo, follow your Weibo, and become fans, including the positioning of the Weibo content (if it is going to be used for Taobao, the content will be slightly positioned towards Taobao), such as professional "fashion" Weibo, "Clothing Matching" Weibo, "Taobao Shocking Comments" Weibo, "Beauty Makeup Techniques" and other related Weibo. Then use the topics ## and @ to promote content and interact. Start growing your fans first! If you don’t know how to write the content yourself, you can search it on Baidu to get it, and then just sort it out yourself. After all, most people don’t have the energy to read a lot of articles.

Here I would like to share with you a little "trick", which is to gain fans. Why do you need to gain followers? The reason is very simple. For the same two Weibo posts, one has 5,000 followers and the other has 50,000 followers. 90% of people will choose the latter, that’s for sure. Therefore, it is very important to build popularity. Sometimes it is not necessary to be in the middle range. People who can take shortcuts often make money before others! Of course, the quality of your fans is also very important. You cannot be zombies. Fans must at least have avatars and articles, otherwise they will be exposed at a glance.

Second: roundabout promotion method

If we don’t have a certain number of fans, is it impossible to carry out marketing? Of course, Weibo has so many functions, and there are still many places we can take advantage of!

1. Make good use of microgroups

This is very important. There is no threshold to join a microgroup, and the popularity of microgroups is very strong now. After joining a microgroup, you can post a group Weibo. All group members can see it!

As for what kind of micro groups to join and what kind of group Weibo to post, you have to use them flexibly based on the content you want to promote!

2. Make good use of the comment and forwarding functions

Comment more on other people’s Weibo, you can also include some more hidden advertisements, remember to @ others more, the people being commented and the people being @ There will be prompts, and 90% of people will click to check it out!

3. Make good use of the private message function

Private messages can be sent to your fans, and links can be sent directly, and 95% of people who receive the private message will check it. Please note here: don’t send private messages too frequently, and don’t have too strong advertising intentions. Otherwise, it will cause resentment among fans and it will be uneconomical to delete their attention to you.

Note: Sina Weibo has now blocked Taobao addresses. You cannot directly post the addresses of Taobao stores or products. It is recommended to write the store name, Taobao Wangwang, QQ or use NetEase short URL or taourl short URL to hide it.

Summary: Whether you post on Weibo or comment, the content must be outstanding and attractive enough. Weibo promotion must be based on the long term. You cannot send advertising information every day. There should be a certain degree. Regarding Weibo content, the most popular ones now are entertainment Weibo that are close to the grassroots, such as "selection of cold jokes", "selection of top jokes", "classic quotations", "wonderful jokes", odd articles, fun, funny, etc. Content, as long as you are willing, can be collected in major forums and Baidu.