It is said that Chevrolet is of good quality. Why don't many people consider it when buying a car?

Many friends not only don't consider Chevrolet, but even the whole American car. If you pursue quality and brand, you can choose German. Pursuing economy and practicality, high cost performance, you can choose Japanese; In our domestic automobile market, except German and Japanese, other automobile systems are not ideal, which has a lot to do with our brand awareness. American cars are sandwiched between German and Japanese, and are destined to make a difference!

Chevrolet is definitely a famous American brand, like a totem; From the perspective of product positioning, Chevrolet has always been positioned in the low-end models. Although there are also products such as Mai Rui Bao and Explorer on the product line, they always feel too rough and all are hard plastics. Although this is to ensure the high-end positioning of Buick, the technical roughness of Chevrolet seriously reduces the recognition; Chevrolet's low-end reputation is entirely caused by GM itself. Many car companies are forcibly improving their positioning through various means, and GM seems to be constantly reducing Chevrolet's positioning; Since the appearance of Jing Cheng, a Korean car, it is doomed that Chevrolet's low-end hat is difficult to take off. Although Mai Ruibao invited many big-name stars to speak for him when he went public, Mai Ruibao, Suo 8 and K5 became three treasures because of their own roughness and low price. It's the same now. Although Mai Rui Bao is a standard B-class car, it is poor after all!

GM's attitude towards Buick and Chevrolet is quite different. All the good resources are mainly Buick, which leads to Chevrolet's lack of excellent models. Many years ago, Chevrolet could still rely on Cruz to turn the tide, but after several generations of efforts, Cruz has long lost its former advantages, and now only the Cavaliers are giving Chevrolet face. This is still the situation formed after Buick misled the three cylinders and the Cavaliers collected many Yinglang users. In other words, if Buick does not take the three-cylinder route, the Cavaliers will hardly have obvious competitiveness, while Chevrolet's high-end SUV Explorer is very reasonable in price and equipped with 9AT. When they first appeared on the stage, they were once considered as Chevrolet's revival mission cars. As a result, they succeeded in defeating themselves because of their rough workmanship. I want to sell more than 200 thousand cars, and the central control can't cover the skin. Do you have to show a full plastic texture? Are you afraid that fine workmanship and leather covers will affect Angkor's sales?

GM gives priority to Buick resources, and Buick has not improved in recent years. In contrast, Chevrolet is very bleak; Generally speaking, Chevrolet lacks an explosive model, a model that can really impress most consumers, such as Cruz many years ago, but the first generation of Cruz is very popular! Now consumers' overall recognition of American cars is not high, and it is understandable that GM does not consider Chevrolet when buying a car. Nowadays, it is difficult for Chevrolet to come up with competitive models. How can we compare with Germany and Japan without this model?