Jack Ma "tricked" Jet Li and escaped two years ago. What happened?

Jet Li's words came true, and he was "fooled" by Jack Ma. Both of them quit the company as directors. Not many people may have heard of this company co-founded by Jack Ma and Jet Li. , but the origin is famous. Jet Li and Jack Ma "split" again

Jack Ma invited a group of domestic kung fu superstars to realize their movie dreams and shoot the movie "Gong Shoudao". The purpose was to promote the project founded by the two, "Gong Shoudao". Most of the movies People only went there because of Jet Li's reputation. Later, at Jack Ma's suggestion, the two of them founded Tai Chi Zen Culture together with the purpose of promoting Chinese Tai Chi culture and even taking Tai Chi into the Olympics as one of their goals. Exit the company

Jet Li and Jack Ma founded the company together with the purpose of promoting the spirit of Chinese martial arts and promoting physical fitness among young people. From offline salons to online cultural peripherals, there is a dazzling array of products and business forms. But the company's actual profitability is worrying. Under the leadership of two highly appealing IPs, martial arts has still not found its way out as a product for mass consumption.

In China, martial arts is a culture of physical fitness. Products like Taobao and Alipay are successful because they solve the convenience problem in people's lives. But martial arts is a niche industry after all. Although there are many enthusiasts, there are very few people who invest in it. This is also doomed to the end of Tai Chi Zen. Whether it is online or offline business, the company's business model is not recognized by the public. The combination of martial arts and the Internet failed. "Tai Chi Brothers" finally broke up

The idea and direction are correct, but from Jack Ma's quiet disappearance to Jet Li's withdrawal, it can be speculated that this company has ceased to exist in name only. Both men have stepped down as company directors. Nowadays, a generation has become more mature and retired to the mountains and forests. Other big bosses have also abdicated, de-foundering, atomizing, and componentizing, which has become the mainstream of today's Internet companies.

Times have changed, and the good days of everyone making money together have turned into involutional competition. The original martial arts spirit almost turned into "competing with the people for profit." Behind the scolding, these giants left huge losses and heavy regulatory penalties.