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What is the purpose of PMC Post?
1. The purpose of quickly creating an executable PMS post is as follows:
1, the first step: determine the company's product direction and product strategy. This link is the basis of a PMS, which can also be said to be the market basis and profit basis of a company. A company must have a very clear product direction and product strategy. This direction and strategy is just a framework, just draw a circle to tell the employees what we want to do, which are key products and those are second-line products, and how to make these products. For example, a software company has four product lines, namely entertainment, office, network application and system security, and entertainment and office are first-line products. According to the actual situation of the company, its product strategy is based on self-research, market retail, cooperation and OEM. This is a matter of principle. Anyone in the company must understand that if OEM is the main system security software for individual users, even if the company has the strength to develop enterprise-level system security software, it will not do it, because it cannot go against the company's product direction, which will cause the company's resources to be tight, especially for the product management center. If a PM doesn't even know the direction of his company's products, can you imagine that he might be consistent with the company's breathing?
2. The second link: determine the internal and external resources of the company. If the first link determines what PMC can do, then the problem to be solved in this link is to what extent, that is, what the product you make can look like. The internal and external resources of the company mainly include technical resources, market resources and material resources (including equipment and investable funds), while the external resources include partners, public relations (including the government), word of mouth and influence. In fact, it is internal resources that play a major role. Let's start with technical resources. Technical resources only mean that R&D and the production department can make the products you designed to that extent. For an inappropriate example, it is also a car with four wheels and one engine, but the quality of domestic cars is very different from that of imported cars. Is it because our product designers are stupid and can't design a good car? No, it's because the manufacturing technology of our production department is not as good as that of foreign companies, which can be seen in many domestic products. Market resources are to make clear who our target users are, how big the market scope is, what is our share in each market, what form we usually enter the market, and so on. Make this resource clear, do some market research in the early stage, and there will be no jokes about selling down jackets to Guangdong. Later, it will help PM to formulate appropriate marketing strategies and better assist the sales department to complete the product listing. Material resources are to make clear that the company's existing equipment is available, and the company is willing to invest more in those products and less or no investment in those products. This determines that PM must focus on its work, and don't rush to get most of the company's resources for a product that the company doesn't value. Unless you have the power to turn the tide, you'd better be cautious and avoid the dilemma of folding yourself in.
3. The third link: determining the working relationship between upstream and downstream departments is a necessary means in PMS, because as long as it is a system, it is bound to deal with all kinds of people and departments, especially for PMC and PM, which is even more important, because the essence of PM work is actually to use all kinds of resources inside and outside the company to serve products, and it is impossible for unrelated product departments to make any products. However, because the departments involved in PMC are basically at the same level or higher, the determination of the working relationship between upstream and downstream departments must be clearly written, approved by the company's top management, and formed a * * * understanding with other departments. The main function is to let other departments know what PMC does, what it does, what it can provide for other departments and what other departments need to provide for PMC. This process is complicated. The idea of PMC can be instilled through training and private chat. If it is really not feasible, it must be forced by the top. However, the premise must be that the top management is determined to establish its own PMS, otherwise, once the dispute of departmental interests is involved, the top management will definitely sacrifice the interests of the new department. In fact, the core of this link is to determine which departments are the entrances and exits of PMC, what are the corresponding interface specifications, and how to solve problems once they occur. There must be a dispute of interest between departments. In order to ensure that all departments can work together under the premise of consistent interests, the company must formulate a contract that takes into account both big and small. This is the departmental specification and interface specification, which is more important to PMC, because PMC is the only department in the company that will deal with all departments of the company, including marketing, sales, R&D, production and even finance. Without clear upstream and downstream departments,
4. The fourth link: determine the internal norms and processes (guarantee). This link is the guarantee in PMS, the core construction direction in the whole PMS, and the only link that can be completely controlled by PMC itself.
2. The size of 2.PMC posts is as follows:
1, Department Specification: This specification is to explain the job responsibilities, job characteristics, internal and external relations, organizational structure and working methods of PMC, and is actually a qualitative analysis of PMC.
2. Personnel specification: This specification is a description of the personnel setting, personnel requirements, personal job responsibilities and personal work scope of PMC, and it is a qualitative description of PMC personnel.
3. Product description: This description describes the product features, technical features, product level and product direction of the company. And make clear what products PMC wants to make and what stage the existing products are in.
4. Document specification: As far as the current situation is concerned, the communication links inside and outside the company are mainly documents, especially in departments like PMC, which mainly include document templates, document numbering specifications, document access specifications, document writing specifications and document level specifications. In fact, there are not many documents, but in terms of application and use, we firmly oppose downloading templates from the Internet and using them directly. Although the documents are simple, in fact, the really good documents are processed.
5. Process specification: This specification mainly explains what the workflow of PMC and PM is like at work, from the presentation of a product concept to full listing, which links and departments are needed in this process, and what role PM plays in each link, among which the most important is the product planning process (according to the product realization characteristics, there should be self-research, outsourcing and cooperation, if there should be personal application products and enterprise application products according to the product application direction), and what may be involved.
6. Assessment standard: This standard explains how PMC is assessed in the company, how individuals are assessed in the department, what is the assessment standard, how to assess, how to rise and fall, etc.
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