How to view Alibaba facing antitrust investigation

I will not talk about macro policies and economic issues here. I will only talk about other issues of Alibaba as a user and seller of Alibaba products. .

I firmly oppose the argument of some people that "China will not be rich until e-commerce is destroyed." E-commerce essentially plays a very important role in improving economic efficiency and promoting the development of the commodity economy. Everyone just thinks that e-commerce is just a store on a web page, but they ignore the important role that e-commerce plays in saving land rent, stimulating consumption, sinking consumption, and activating innovation. . . Many people who criticize the e-commerce economy seem to have long forgotten that they were tricked by the physical store in the county science and technology building more than ten years ago. .

What I complain about is that Alibaba’s product policies have increasingly forgotten its original intention, and its ruthlessness in making money has become more and more prominent year by year, and I have suffered deeply from it.

I have used Alibaba domestic wholesale station and Alibaba international station

To give a very simple example, when I graduated from university in 2016, when I was a salesman operating Alibaba national site, at that time, as long as I worked harder, worked overtime at night to modify products, optimize keywords, and publish more products, my account inquiries would increase. By 2018, my personal efforts were minimal and I wanted to get inquiries. , you must ask the boss to keep charging money, or place more credit insurance orders. Alibaba frequently changes its rules, seriously damaging the ecological environment of the foreign trade circle:

1. The contribution proportion of customer development has changed from the efforts of the salesperson to the recharge of the boss. The personal value of the salesperson has become lower, and the boss has become more and more He looked down upon the salesmen, and conflicts often occurred. The boss believed that customers were bought by themselves, not negotiated by salesmen. In our small place, some foreign trade business owners are very rude and rude, and treat foreign trade salesmen as stupid dogs. . . Alibaba often holds some boss summits to instill very incorrect management concepts into the bosses. Some remarks are simply contrary to human ethics. In order to emphasize the advantages of its platform, it devalues ??salespeople as worthless.

Many foreign trade salesmen have relied on Alibaba for a long time and have lost many basic skills as salesmen. . .

2. In order to place more credit insurance orders, the company had to attract orders originally obtained through other channels such as websites, Google, exhibitions, etc. to the Alibaba platform. This caused a great spectacle: China’s Merchants spare no effort to guide foreign customers to Alibaba and teach foreigners step-by-step how to use Alibaba credit insurance accounts. . The merchants themselves have become Alibaba's most solid promoters, while Alibaba makes money on its own.

Many people say that Alibaba’s push to bring merchants to the world is sheer nonsense. Now it is merchants who pay expensive membership fees to push Alibaba to the world. . Alibaba takes the money and lets merchants promote itself.

3. Alibaba keeps revising the rules in the name of reform, not only ranking rules, but also image rules and details page rules. Salesmen are forced to devote a lot of time to Alibaba and cannot develop Google , social and other customer development methods. Some bosses are forced to separate account operations from business negotiations, hire professionals to operate, or entrust operating companies to operate. These operating companies, with varying levels of quality, harvest batches of leeks in the name of cooperating with Alibaba.

4. The quality of Alibaba’s account managers located all over the country is generally very poor, and their level and style are similar to those of MLM companies. I often play some swearing-in meetings and low-intelligence games that were popular 15 years ago. . . That's all. Alibaba's account managers had no idea how to approach their own products. . . When you ask about account inquiry and improvement, you start to hesitate and talk about a set of metaphysical theories without understanding anything. . Finally, let’s talk about the key points: add money to cure all diseases. There is a joke circulating in our business circle: Alibaba’s account managers are very busy and only appear every year when renewal is required.

In Linyi, a group of Alibaba account managers often instilled extremely unhealthy management thinking into the company bosses. Previously, there was a man who called himself Er Ye, who was responsible for delivering passionate speeches. . . . He actually calls himself——Second Master. It was so bloated that it made me laugh to death. .

So I have a very bad impression of Alibaba employees. They have a greasy Alibaba atmosphere everywhere. . . . Alibaba headquarters has also noticed the increasingly greasy behavior of this group of people. Starting in 2019, it subcontracted part of the order signing rights of Alibaba International Station to local third-party service providers, implementing a service provider system similar to Alibaba’s domestic wholesale station. . . The difference is that the international station operates directly and subcontracts in parallel. . . There are a lot of stories about some Alibaba account managers deliberately trying to put on service providers, so I won’t go into details here. .

5. The P phenomenon among Alibaba VIPs is getting more and more serious. I once told some Alibaba merchant users that Alibaba is currently seriously harming our interests. . . It can be bluntly said that they have been playing around and violating the cooperation contract.

At first, everyone used the basic version, and later evolved into P4P, Jinpin Chengqi and other names. . . Many people think that gold products are a money-added item. If you don’t have money, this is reasonable.

In fact, I don’t understand that everyone joins Alibaba just to get inquiries based on Alibaba’s powerful platform capabilities. Alibaba itself intercepts the inquiries and distributes them to various merchants. . . What is it equivalent to: It is equivalent to the Youku video membership we recharged 1 to 89. Originally, everyone could watch all videos after recharging, but Youku felt that it was still uncomfortable to make money like this, so it started to set a higher level, stipulating that members can watch 80, if you want to watch other videos 20 needs to be paid again, and a super VIP is set up, such as paid on-demand "membership price".

In other words, many of the merchant classifications set by Alibaba are actually services that merchants should enjoy. Alibaba divides these services and sets levels. . . Many big bosses who are complacent after paying money to get upgrades are actually being cut off. . . Being harvested by Alibaba is a blessing. . .

Alibaba currently adopts the head-to-head promotion model, placing traffic on large companies, and then setting an example to attract small sellers to enter the market. . For example, companies like our Linyi Lingong Group are a crushing force for our small businesses. They have a lot of money invested in pay-per-click and operations. More importantly, customers rely on Lingong's own strength to place orders, not Alibaba. The current inquiry effect is very unfriendly to small sellers. Many stores have few inquiries at all and cannot even earn back their membership fees. . .

6. The data is seriously falsified

I mainly work on the B side, and I use Pinduoduo on the C side, so I don’t know much about it. . . The B-side sites that I know of, including Alibaba’s domestic and international sites, all have certain data fraud.

First of all, Alibaba’s domestic website has its own order brushing tool, which almost blatantly brushes the quota. . . . As for Alibaba International Station, account managers often implicitly or explicitly increase the credit insurance limit before doing some big activities. .

I can understand this. The competition among various departments within Alibaba is also fierce. In some cases, fraud has become internal knowledge. . . .

Although I have complained about a lot of Alibaba’s problems, I am still a loyal user of Alibaba so far, from a newly graduated foreign trade salesman to someone who started my own business. The poor small business owner actually has great expectations for Alibaba. I hope Alibaba can turn around and be a human being and pay attention to the interests of small and medium-sized sellers again. You know, Alibaba, we small sellers have supported it little by little with our lives and wealth. . .

It is our era and country that made Alibaba, not Alibaba that made this country.