Story Lesson 65438 +0 (1)

Story is the oldest influence tool in human history and the most convincing communication skill. Clumsy people make sense, and smart people can tell stories.

? An example

The blind old man begged, and the cardboard said, "I am blind, please help me." Few people will respond. A girl turned the cardboard over and wrote, "It's a beautiful day, but I can't see it." People put coins in front of the old man.

"I'm blind, please help me." Is the truth; This sentence written by a girl is a story.

What is a story?

The story is not a strange plot made up for entertainment, but a situation in which people are brought into it and share the same fate.

Who needs to tell a story

Clumsy people make sense, and smart people can tell stories.

The world is yours, but you must fight for it yourself. As for how to take it? Tell an influential story.

Bull's-eye formula:

1. Target → 2. Obstruction → 3. Work hard → 4. Results → 5. Accident → 6. Turn → 7. The ending.

Tips:

The internal logic hidden in the story has a similar face.

The three-minute story focuses on the seven steps of "integrity". The story has a beginning, an end, a conflict and a turning point.

Hard worker formula:

1. Target → 2. Obstacles → 3. Work hard → 4. result

Unexpected personnel formula:

1. Target → 2. Accident → 3. Turn → 4. final result

The difference between the two

For the formula of "hard worker", although hard work is the key point, obstacles are definitely an extremely important auxiliary.

For the "unexpected person" formula, although the accident is the focus, the "turning point" is its real goal.

skill

The one-minute story was cut from the three-minute story, but the important and wonderful part was enlarged.

How to achieve:

Reality distortion field

What is the reality distortion field?

"Do you want to sell sugar water all your life, or do you want to change the whole world?"

It is not true, but it sends out a powerful force field and effectively changes the attitude of the other party.

skill

Short and powerful, like a needle in the other person's heart, instantly attracting attention.

why

Self-introduction is like a free advertisement. As long as you prepare it once, you can use it unlimited times, and the cost performance is super high!

A good self-introduction may change your life.

Scene:

Ten-second self-introduction: using "reality distortion field" Short and powerful, a needle into each other's heart. For example: "You know Jay Chou, I am Jay Chou before I became popular."

One-minute self-introduction: Use the formula of "hardworking person" or "unexpected person" and use the formula of "hardworking person" to introduce yourself. The most important thing is to let people see the amazing perseverance in your character that never stops until you reach your goal. The self-introduction of "unexpected people" mainly highlights the "most humorous" part of personality.

Three-minute self-introduction: using "bull's-eye formula"

Five steps to build a personal brand

Principle: "storytelling" method, which we call "action reversal force field".

1. Example of self-promotion: Before Picasso became famous, he hired several college students to ask Picasso's paintings in an art shop in Paris every day, which kept the owner's appetite. Point: By using this method, you can gain enough strength, which means that you have improved your popularity in advance.

2, celebrity endorsement example: Picasso did not pay cash every time he bought something, but signed a check.

3. Examples of professional socialization: Picasso only communicated with a few art dealers or important collectors. Point: Your major is the best social tool.

4. Create competition. For example, Picasso often uses psychological competition among art dealers to raise the price of his works.

5. Example of cross-industry alliance: Picasso participated in ballet and wine design trademarks, and Picasso changed from an artist who can only paint to an interdisciplinary genius.