Zuo Hui, a chain home, passed away: Is it memorable?

The CEO of chain home died of illness, and another touchstone-the magic mirror appeared.

Throughout the real estate circle, mourning posts for Quan Hui are overwhelming.

As a big shot in the industry, he certainly deserves to be remembered.

But the wording of the memorial is very meaningful.

Basically divided into two categories:

The circle of real estate is mixed.

Anyone who gives himself a title does not need a birth certificate.

Analyze two sentences: financial policy becomes "real estate big V".

However, details will betray strength.

In a word, a word, an opinion, a touchstone, we can often see whether this "real estate big V" really understands real estate.

Up and down the grass, you know everything except real estate.

It's a pity that you commemorate the death of a rich man and a big boss. But when you say "godfather of intermediary", you obviously don't understand the real estate industry.

Glass's comments in the industry have always been "the scum of the industry, the shame of the industry."

Indeed, grass is very strong.

Grass has the most advanced IT system. Detailed huxing, paperwork, VR viewing, everyone refers to grass.

Cao Qing also has perfect "enterprise management" and is a training military academy in the industry.

Newcomers have done a good job in introducing your whole industry, arranging street sweeping and answering procedures, improving training and career promotion. Management is very meticulous.

Grass has also erected a national unified "joining standard" and maintained its quality. Even in remote areas, the service will not be lost and will not be out of shape.

Advance payment, haunted house investigation, contract disputes, legal support, and various logistics management reflect the face of large companies.

These are all very good, except for one thing, "real estate" and "real estate".

You have advanced IT system, perfect internal management, smooth training and promotion channels and standardized joining procedures.

These are all very good, but they belong to "enterprise management".

You change a job, a company, and a batch of MBAs.

You also need these "senior managers". Every company needs senior management talents to help you manage it well.

By doing this, you are an excellent CFO.

But what is a CEO? CEO should understand business!

CEO is the soul, brain and thought of an enterprise.

The CEO is here to change the world.

Every CEO must have a deep understanding of the industry. Know the pain points of this industry, have dreams, how to change the process and how to innovate the system.

Even when others are ignorant, they create finished products of the second generation, the third generation and the future generation.

This can be called Jobs.

The grass knows everything and everything is perfect. I just don't understand real estate.

No one in the company understands "real estate".

They clearly know every process of real estate transactions. Contracts can be broken down into seven departments and groups.

The only thing they don't know is what the "customers" come in to buy.

What should you sell to your customers with your life savings, life expectations, six wallets and all your hard-earned money?

Up and down the whole grass company, no one considers "customer demand"

So far, Cao Qing Company still adopts a very "primitive" system of waiting for customers.

Although society and technology are changing with each passing day, they are making rapid progress.

The operation of Cao Qing Company is the same as that of Zhongyuan Real Estate and Litian Pavilion 40 years ago.

So far, the commission standard stipulated by Cao Qing Company is still 2.7%.

It is the highest among all intermediaries and all age groups.

Which great enterprise have you seen? A respectable enterprise.

Finally, it is not to create a new model.

Not a subversive price cut.

But to do exactly the same thing 40 years ago and raise the "rate" to the highest level in history.

For such a high rate, the reason given by Cao Qing Company is that "the matching rate is too low to share the cost".

The cost is too high, is it the customer's business?

Is there something wrong with your business model?

Cao Qing Company has a complete and huge management system.

Everyone in the company is struggling to "maintain management".

Just no one, deeply impressed. What business are you in?

No management really understands real estate.

I'm just a giant with clay feet.

After several rounds of fierce battles in Hong Kong, the current standard fee for intermediaries is 1%, which is basically insufficient in actual operation, generally around 0.8%.

In the Shenzhen and Guangzhou markets in South China, the agency rate is generally 0.5~ 1%.

Cao Qing Company, which suffered a crushing defeat in South China, could not be killed at all.

With his 2.7% charging rate, it's basically a joke. Pay the store rent for free every month.

In fact, Cao Qing can't do it in East China. East China is 2.7%, and he is also a fiasco.

The breakthrough point in East China is to spend 200 million yuan to acquire a red circle company.

Everyone in the red circle knows that Cao is "a group of idiots", and the layman leads the expert.

In the end, the red circle split into independent brands again. Act alone.

The only base camp of grass is the Beijing market.

Beijing has been damaged by grass for a long time.

The agency fee of 2.7% is ridiculous and reviled by thousands of people.

In addition to the expensive "house price", Beijing is also exploited by heavy agency fees.

Any enterprise in the south can beat the grass out of the water.

People are afraid to enter the Beijing market, but the sky is too high and they are afraid.

All the expanding grasses are hard-punched with "gold coins".

He has countless money, countless cheap money.

He can buy other companies and go to any city, not to compete, but to buy his biggest rival directly.

He has countless money, money that can't be spent.

This allows him to rent the most and best pavements. Dig the highest paid person and admit that the decision has failed again and again.

All local private enterprises that are responsible for their own profits and losses and dig holes in the ground have no financial resources to compete with him.

You can lose 100 million yuan a month, and people have to earn milk powder for their wives and children.

Economically speaking, this is a kind of "distortion" in itself and a kind of just sorrow.

The correct agency fee should be 0.9%, or even lower.

Glass can't do it because his model is not right at all. Z doesn't know anything

It's a pity that a great man died, and he was still young.

But if you want to say "respect", you can only say hehe.

The house price is already very expensive. The correct agency fee should be 0.9%, or even lower.

(In name only, Ling Yehui)